scholarly journals Functional value vs emotional value: A comparative study of the values that contribute to a preference for a corporate brand

2021 ◽  
Vol 1 (2) ◽  
pp. 100024
Author(s):  
Takumi Kato
Keyword(s):  
Comparative Study ◽  
Corporate Brand ◽  
Functional Value ◽  
Emotional Value

scholarly journals Using theory of consumption values to predict organic food purchase intention: Role of health consciousness and eco-friendly LOHAS tendency

2021 ◽  
Vol 19 (3) ◽  
pp. e0109-e0109
Author(s):  
Sirin G. Köse ◽  
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Perceived Value ◽  
Equation Modeling ◽  
Food Purchase ◽  
Health Consciousness ◽  
Intention To Purchase ◽  
Functional Value ◽  
High Level ◽  
Emotional Value

Aim of study: The objective of this study was to investigate the relationship between eco-friendly LOHAS (Lifestyle of Health and Sustainability) tendency, health consciousness, perceived value of organic food and organic food purchase intention in the framework of personality-perception-behavioral intention. Area of study: Turkey. Material and methods: Data were collected from consumers using structured questionnaires. The research model was analyzed with the Partial Least Square Structural Equation Modeling technique. Main results: Results show that eco-friendly LOHAS tendency (β= 0.292, p<0.01), health consciousness (β=0.140, p<0, 05), emotional value (β=0.282, p<0.01), and social value (β=0.099, p<0.05) positively influence intention to purchase organic food, whereas financial value and functional value were not significantly related to intention to purchase organic food. Furthermore, eco-friendly LOHAS tendency and health consciousness are positively related to all dimensions of perceived value of organic food. Research highlights: Findings point out that affective dimension of perceived value of organic food is more considerable than cognitive dimension in a developing country. Emotional value of organic food is more important for consumers who have high level of eco-friendly LOHAS tendency while functional value of organic food is more essential for consumers who a have high level of health consciousness.

scholarly journals EFEK NILAI KONSUMSI TERHADAP NIAT PEMBELIAN KEMBALI PADA GREEN PRODUCT

2016 ◽  
Vol 12 (1) ◽  
pp. 83
Author(s):  
Yosephine Angelina Yulia ◽  
Wisnu Untoro
Keyword(s):  
Social Value ◽  
Epistemic Value ◽  
Green Product ◽  
Repurchase Intention ◽  
Green Products ◽  
Factors Affecting ◽  
Product Consumption ◽  
Consumption Values ◽  
Functional Value ◽  
Emotional Value

Abstrak: Efek Nilai Konsumsi terhadap Niat Pembelian Kembali pada Green Product. Tujuan dari penelitian ini adalah untuk menerapkan teori nilai konsumsi untuk menentukan faktor-faktor yang mempengaruhi perilaku pilihan konsumen mengenai produk ramah lingkungan, dan meneliti pengaruh nilai-nilai konsumsi seperti nilai fungsional, nilai sosial, nilai emosional, nilai kondisional, dan nilai epistemis terhadap niat membeli kembali produk ramah lingkungan. Populasi penelitian ini adalah konsumen yang menggunakan produk ramah lingkungan yang ada di kota Surakarta. Penelitian ini mengambil sampel sebanyak 100 responden secara purposive. Analisis data menggunakan analisis regresi berganda. Berdasarkan data dapat diketahui bahwa nilai konsumsi yang terdiri dari nilai fungsional, nilai sosial, nilai emosional, nilai kondisional dan nilai epistemik terbukti berpengaruh positif terhadap niat pembelian kembali pada produk ramah lingkungan. Kata kunci: Produk ramah lingkungan, nilai konsumsi, sikap konsumen, niat pembelian kembali. Abstract: The Effect of Consumption Values to Repurchase Intention of Green Products. This study was aimed to apply the theory of consumption values to determine the factors affecting the behavior of consumers regarding the selection of green products, and examine the influence of consumption values such as the functional value, social value, emotional value, conditional value, and epistemic value to repurchase intention of green products. The population of this research is green product customers in Surakarta city. This research selected 100 respondents purposively. Based on the data showed that the consumption values that consist of functional value, social value, emotional value, conditional value and epistemic value had a positive effect on repurchase intention of green products. Keywords: Green product, consumption values, consumer behavior, repurchase intention.

scholarly journals PERAN PEMODERASI TEKANAN WAKTU HUBUNGAN ANTARA NILAI FUNGSIONAL DAN NILAI EMOSIONAL TERHADAP NIAT BELI PRODUK FLASH SALE

2020 ◽  
Vol 6 (3) ◽  
Author(s):  
Wiry Utami
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Purchase Intention ◽  
Online Survey ◽  
Time Pressure ◽  
Hierarchical Regression ◽  
Functional Value ◽  
Emotional Value ◽  
The Relationship

ABSTRACT The research examines the role of time pressure as moderating variable to the relationship between functional value and emotional value on purchase intention on flash sale product. Data for this research were collected by online survey and administered to 150 respondents. The hypothesis testing was conducted using multiple regression analysis and hierarchical regression analysis. Finding of this indicated that functional value and emotional value have positive and significant effect on purchase intention. Time pressure has no negatively moderated the effect of functional value and emotional value on purchase intention. Keywords: functional value, emotional value, time pressure ABSTRAK Penelitian ini menguji peran tekanan waktu sebagai variabel moderasi hubungan antara nilai fungsional dan nilai emosional terhadap niat beli konsumen pada produk flash sale. Data di kumpulkan melalui survey online dengan 150 responden. Pengujian hipotesis dilakukan dengan menggunakan analisis regresi berganda dan analsisi regresi hirarki. Hasil dari penelitian menunjukan bahwa nilai fungsional dan nilai emosional berpengaruh terhadap niat beli. Tekanan waktu tidak memoderasi secara negatif pengaruh nilai fungsional dan nilai emosional terhadap niat beli. Kata Kunci: nilai fungsional, nilai emosional, tekanan waktu

scholarly journals An Empirical Examination of the Relation between Consumption Values, Mobil Trust and Mobile Banking Adoption

2016 ◽  
Vol 9 (12) ◽  
pp. 131 ◽  
Author(s):  
Murat Burucuoglu ◽  
Evrim Erdogan
Keyword(s):  
Structural Equation ◽  
Structural Model ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Empirical Examination ◽  
Banking Services ◽  
Consumption Values ◽  
Functional Value ◽  
The Social ◽  
Emotional Value

<p>The purpose of this study is to examine the relations among consumption values of the consumers relevant to mobile banking services, adoption to mobile banking and mobile trust. For this purpose, we propose a structural model which demonstrates the relations between consumption values, mobile banking adoption and mobile trust of consumers. The data had been collected through survey applied on individuals who are using mobile banking services in Turkey. It had been reached to 175 participants in total. The obtained data had been analyzed by partial least squares path analysis (PLS-SEM) which is known as second generation structural equation modeling. As the result of the research, it had been concluded that the conditional value, emotional value and epistemic value –from among consumption values- have positive and statistically meaningful effect on adoption to mobile banking, and that the social value has negative and statistically meaningful effect. It is being observed that there is positive and statistically meaningful relation in between trust relevant to mobile banking and conditional value, emotional value and functional value. And there are positive and statistically meaningful relations on trust relevant to mobile banking and adoption to mobile banking.</p>

scholarly journals The Defining Role of Environmental Self-Identity among Consumption Values and Behavioral Intention to Consume Organic Food

2019 ◽  
Vol 16 (7) ◽  
pp. 1106 ◽  
Author(s):  
Haroon Qasim ◽  
Liang Yan ◽  
Rui Guo ◽  
Amer Saeed ◽  
Badar Ashraf
Keyword(s):  
Behavioral Intention ◽  
Sustainable Consumption ◽  
Organic Food ◽  
Positive Influence ◽  
Self Identity ◽  
Consumption Values ◽  
Functional Value ◽  
Food Market ◽  
Emotional Value

Consumption values and self-identity are the essential antecedents of consumer sustainable behavior. By integrating the theory of consumption values and self-identity approach, this research explores the relationship among consumption values (functional, social, conditional, epistemic and emotional), environmental self-identity and the behavioral intention to consume organic food. The data was collected from 406 organic food consumers through a structured questionnaire in Lahore (Pakistan). Using the PLS-SEM approach, we find that conditional value, emotional value, epistemic value, and functional value quality have a significant positive influence on consumers’ behavioral intention to consume organic food. We further find that environmental self-identity significantly mediates the structural relationship between consumption values and the behavioral intention to consume organic food. Our results imply that the interventions targeting environmental self-identity are a promising way to promote sustainable consumption behavior. Our findings also have important implications for the development of the organic food market based on consumption values and self-identities.

scholarly journals The Construction of Apparel Brand Value Perception Based on Grounded Theory: A Case Study of the Intellectual 80’s Women in Hangzhou

2018 ◽  
Vol 14 (9) ◽  
pp. 83
Author(s):  
Xiangyang Bian ◽  
Yiling Zhang ◽  
Ziying Yu
Keyword(s):  
Grounded Theory ◽  
Perceived Value ◽  
Value Theory ◽  
Two Dimensions ◽  
Brand Value ◽  
Perceived Benefits ◽  
Value Perception ◽  
Functional Value ◽  
Emotional Value ◽  
Perceived Costs

In terms of the theoretical vacancy of apparel brand perceived value, this paper explores the dimensions of perceived value of apparel brand from the perspective of consumers. With lessons from grounded theory, one can build initial model of apparel brand value system through depth interviews, substantial coding, and theoretical saturation detection. Then, by means of quantitative empirical research, the logical relationship between factors can be investigated via factor analysis and independent test. The results show that the perceived value theory conclude two dimensions namely the perceived benefits and perceived costs. The perceived benefits includes functional value, social value, emotional value, cognitive value, experience value. Perceived costs includes purchase costs &amp;risks and the use cost. It also fully demonstrates the relative importance in perceiving various dimensions of apparel brand for the intellectual 80’s women in Hangzhou.

Consumer attitudes and buying behavior for green food products

2019 ◽  
Vol 121 (2) ◽  
pp. 320-332 ◽  
Author(s):  
Eunju Woo ◽  
Yeong Gug Kim
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Food Products ◽  
Equation Modeling ◽  
Future Research ◽  
Buying Behavior ◽  
Content Type ◽  
Green Food ◽  
Functional Value ◽  
Emotional Value

Purpose The purpose of this paper is to apply the multidimensional construct of green perceived value (GPV) to the buying behavior of green food products to enhance the understanding of consumer behavior intentions and explain the formation of the intention to buy green food products. Design/methodology/approach This study adopted four GPVs (i.e. functional value, conditional value, social value and emotional value) and explored the relationships among GPV, attitudes and purchase intention. A total of 300 self-administered questionnaires were distributed, from which 253 usable responses were obtained. Findings The relationships between six constructs and 20 indicators were measured using structural equation modeling. All the underlying dimensions had a significant effect on consumers’ attitudes, significantly affecting their purchase intention. Originality/value Implications for future research and marketing strategies in the field of purchasing behaviors of green food products are discussed.

scholarly journals Measuring How Destination Image and Perceive Value Affect Customers’ Satisfaction for Ecotourism

2018 ◽  
Vol 2 (2) ◽  
Author(s):  
I Putu Gede Iwan Trisna Jaya
Keyword(s):  
Perceived Value ◽  
Sampling Technique ◽  
Destination Image ◽  
Satisfaction Level ◽  
Dominant Effect ◽  
Functional Value ◽  
Study Population ◽  
World Cultural Heritage ◽  
Convenience Sampling ◽  
Emotional Value

This study purpose is to determine the effect of destination image and perceived value on the satisfaction’s level of the tourists who visit ecotourism attractions. There are two studies conducted in this research, the first is to validate the effect of destination image to the customers' satisfaction level and also to see the dominant effect of each indicator from the destination image to Customer Satisfaction level. Subsequent study validates the effect of Perceived Value on the customers' satisfaction level as well as to see the dominant indicator of Perceived Value on the customers' satisfaction levels. The study population is the foreign tourists who visited Taman Ayun Pura Mengwi Badung tourist object of Bali. The samples size is set at 65 people. Respondents were selected based on convenience sampling technique from the tourists who already know that Taman Ayun Temple is an ecotourism attraction and received appreciation as world cultural heritage. The data is processed and analysed using SEM through PLS software. The results show that Destination Image and Perceived Value have a positive and significant effect on the Customers' Satisfaction. Perceived Value has a higher correlation coefficient value when it is compared to the Destination Image on the Customers' Satisfaction. This indicates that the managers of tourist object and travel should pay attention on the price paid by the tourists with acceptable or perceived benefits. Other indicators in Perceived Value that should be the evaluation's material is Functional Value and Emotional Value. This indicates that tourists who visit the tourist object pay attention to the service standard received and the pleasure feelings they obtained when they are traveling can increase the tourists' satisfaction.

scholarly journals A Study of Motives in Choosing Natural Cosmetics Among Indonesian Women

2020 ◽  
Vol 5 (8) ◽  
pp. 60-71
Author(s):  
Sabila Anjani Syahrul ◽  
Lidia Mayangsari
Keyword(s):  
Social Value ◽  
Epistemic Value ◽  
Epistemic Values ◽  
Continuous Growth ◽  
Consumption Values ◽  
Functional Value ◽  
Marketing Planning ◽  
Confirmatory Factor ◽  
Emotional Value ◽  
Value Functional

Due to its stable yet continuous growth, the beauty industry has intensely diversified both its marketing and managerial orientation toward consumer demands. The growth is in response to customer trends towards healthier lifestyles, where women aged within the range of 18 and 34 are concerned regarding the ingredients of the beauty products they purchase when it comes to selecting a specific cosmetic product. This study aims to measure the influence between consumption value (functional value, social value, conditional value, epistemic value, and emotional value) on motives in choosing natural cosmetics among 243 Indonesian Women specifically in Jabodetabek and Bandung. This research is conducted by questionnaire and analyzed using Confirmatory Factor Analysis in SmartPLS Software. The result of this research indicates that functional value, conditional value, epistemic value, and emotional value have positively influenced motives in choosing natural cosmetic products, where social value negatively influences motives in choosing natural cosmetics products. In applying the results of this research into marketing planning, natural cosmetics SMEs in Indonesia are advised to consider incorporating consumption values such as functional values, emotional values, conditional values, and epistemic values associated with the marketing of the product itself.

scholarly journals MUSICAL QUALITY, PERCEIVED VALUE, EQUITY IN SATISFACTION AND BEHAVIORAL INTENTION IN A JAZZ FESTIVAL

2020 ◽  
pp. 358-365
Author(s):  
Manovosoa Finaritra Rakotovao ◽  
Jeremy Ranjatoelina ◽  
Pierre Benjamin Rakotomahenina ◽  
Tsirinirina Solofomiarana Rapanoël
Keyword(s):  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Perceived Value ◽  
Second Step ◽  
Utility Value ◽  
Functional Value ◽  
Value Equity ◽  
Emotional Value

This article proposes to revisit the theory of satisfaction by integrating musical quality, functional and emotional value, as well as equity and consumer behavioral intention in the same model. The study was conducted in the context of a jazz festival with 140 individuals. Initially, the results indicate the influence of musical quality, fairness, emotional value and utility value on satisfaction. In a second step, musical quality and fairness influence emotional value and functional value. Finally, it turns out that emotional value, utility value, and satisfaction influence consumers' behavioral intentions. KEYWORDS: Musical quality, equity, emotional value, utility value, satisfaction, behavioral intention.

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