PMU9 Brand-Switching Behavior Following the Implementation of a 63% Tax Increase on Cigarettes in Taiwan
1996 ◽
Vol 13
(5)
◽
pp. 415-429
◽
1994 ◽
Vol 76
(2)
◽
pp. 290-297
◽
1996 ◽
Vol 33
(3)
◽
pp. 281-292
◽
Keyword(s):
1991 ◽
Vol 28
(1)
◽
pp. 29-41
◽
1989 ◽
Vol 26
(4)
◽
pp. 379-390
◽
Explaining brand switching behavior using pull–push–mooring theory and the theory of reasoned action
2017 ◽
Vol 25
(4)
◽
pp. 293-304
◽
2015 ◽
Vol 21
(2)
◽
pp. 172-193
◽