scholarly journals Marketing strategy determinants of export performance: a meta-analysis

2002 ◽  
Vol 55 (1) ◽  
pp. 51-67 ◽  
Author(s):  
Leonidas C Leonidou ◽  
Constantine S Katsikeas ◽  
Saeed Samiee
Keyword(s):  
Marketing Strategy ◽  
Export Performance ◽  
Meta Analysis

scholarly journals Exploring the Value and Process of Marketing Strategy: Review of literature

2014 ◽  
Vol 2 (2) ◽  
pp. 7-18
Author(s):  
Nashwan Mohammed Abdullah Saif ◽  
Wang Aimin
Keyword(s):  
Marketing Strategy ◽  
Organizational Performance ◽  
Meta Analysis ◽  
Empirical Studies ◽  
Marketing Capabilities ◽  
Review Of Literature ◽  
Scarce Resources ◽  
Effective Implementation ◽  
Relationship Of ◽  
Value Of Marketing

Marketing strategy represents a key element of success for organizations. Executing an effective marketing strategy is just as important as conceptualizing and creating it. Through marketing strategy implementation firms employ scarce resources through marketing capabilities in order to attain the set goals and targets. In order to illustrate the value of marketing strategy and the process of implementation a detailed literature review was performed. A total of (Number of Studies Depending On the References Count, After Employee Deletion) studies on the topic of marketing strategy have been examined. The meta-analysis uncovers two distinct but related features to marketing strategy content: marketing strategy decisions and marketing strategy decision implementation. The literature also suggests there is a relationship of marketing strategy, and marketing mix elements on organizational performance, and emphasizes a further need to perform conceptual and empirical studies. The originality and value of the review lies in the fact that marketing strategy has been analyzed both in terms of its outcomes and as a process that does not yield satisfactory results without effective implementation.

scholarly journals DOES THE FOREIGN MARKET ENTRY MODE CHOICE AFFECT EXPORT PERFORMANCE? THE CASE OF THE SPANISH HOTEL INDUSTRY / AR ĮĖJIMO Į UŽSIENIO RINKĄ STRATEGIJOS PASIRINKIMAS TURI ĮTAKOS EKSPORTO SKATINIMUI? ISPANIJOS VIEŠBUČIŲ SEKTORIAUS PAVYZDYS

2011 ◽  
Vol 12 (2) ◽  
pp. 301-316 ◽  
Author(s):  
Juan M. Berbel-Pineda ◽  
José M. Ramírez-Hurtado
Keyword(s):  
Market Entry ◽  
Export Performance ◽  
Meta Analysis ◽  
Entry Mode ◽  
Foreign Market ◽  
Foreign Market Entry ◽  
Performance Variables ◽  
Analysis Technique ◽  
Starting Point ◽  
Foreign Market Entry Mode

Knowing the factors that affect the export performance has become one of the most recent research lines in the literature relative to business internationalisation. In this sense, several works based on the meta-analysis technique have come up in the two last decades in order to recapitulate the set of studies which have analysed such a topic. Taking these reviews as a starting point, we may establish that there is not a clear relationship between the entry mode and export performance variables. With a study on a sample of 122 Spanish hotels all over the world, we have the intention of analysing the existence and sense of the relationship between both variables. As a conclusion, we may state that the market entry mode has a positive and significant influence on export performance. Santrauka Veiksniai, turintys įtakos eksportui ir jo skatinimui, buvo vienas svarbiausių aspektų atliekant mokslinės literatūros analizę verslo internacionalizacijos tematika. Remdamiesi atliktais moksliniais darbais, reziumuojančiais atliktų tyrimų per keletą dešimtmečių rezultatus būtent šia tematika, autoriai kaip atskaitos tašką ėmė prielaidą, kad nėra aiškaus ir stipraus ryšio tarp pateikimo rinkai bei eksporto skatinimo. Straipsnyje iškeltas tikslas remiantis 122 Ispanijos viešbučių, išsidėsčiusių visame pasaulyje, analize nustatyti sąryšio laipsnį tarp pasirinktų kintamųjų. Analizės ir tyrimo rezultatai parodė, kad pateikimo rinkai strategija turi teigiamą ir labai reikšmingą poveikį eksporto skatiminui.

Management perception and marketing strategy in export performance

2007 ◽  
Vol 11 (1) ◽  
pp. 24-40 ◽  
Author(s):  
Rossano Eusebio ◽  
Joan Llonch Andreu ◽  
M. Pilar López Belbeze
Keyword(s):  
Marketing Strategy ◽  
Export Performance

scholarly journals ANALYSIS OF FACTORS AFFECTING THE PERFORMANCE OF SME EXPORTS IN CENTRAL JAVA THROUGH EXPORT MARKETING STRATEGIES

2018 ◽  
Vol 16 (2) ◽  
pp. 103
Author(s):  
Emilda Handayani ◽  
Augusty Tae Ferdinand ◽  
Sugiono Sugiono
Keyword(s):  
Marketing Strategy ◽  
Goodness Of Fit ◽  
Export Performance ◽  
Marketing Strategies ◽  
Export Market ◽  
Equation Modeling ◽  
Analysis Tool ◽  
Central Java ◽  
Marketing Orientation ◽  
Export Marketing

The Era of the ASEAN Economic Community (MEA) should be a boost for small and medium entrepreneurs (SMEs) to be more proactive in maintaining the existence of their business. SMEs as one of the important links in Indonesia's economic growth, need to get special attention to develop it. The research problem is how to improve export performance of SMEs in Central Java through the adoption of e-commerce, 3PL (third party logistics support), export market orientation and export marketing strategy. In answer to the problem developed a modeling and four hypotheses have been formulated in this study. This study used sampling purposive sampling method in which the respondent is the owner or manager of SMEs in Central Java that meets the criteria. The number of samples in this study was 134 respondents. The analysis tool used is SEM (structural equation modeling) in the AMOS program. The result of SEM analysis meets the criteria of Goodness of Fit that is Chi-square equal to 193,647; probability 0.051; TLI 0.981; CFI 0.984; CMIN / DF 1,188; RMSEA 0,039; GFI 0.879 and AGFI 0.844. The results of the data analysis showed that all hypotheses are accepted and produced three strategies in order to improve export performance through export marketing strategies that are influenced by export marketing orientation, support from logistic companies, and e-commerce adoption. Keywords: Small and Medium Enterprises, Export Performance, Export Marketing Strategy, Export Marketing Orientation, Logistic Support Company, and E-Commerce Adoption

Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures

1994 ◽  
Vol 58 (1) ◽  
pp. 1-21 ◽  
Author(s):  
S. Tamer Cavusgil ◽  
Shaoming Zou
Keyword(s):  
Marketing Strategy ◽  
Export Performance ◽  
Empirical Work ◽  
Export Market ◽  
Individual Product ◽  
Export Marketing ◽  
Strategy Performance ◽  
And Performance ◽  
The Individual ◽  
The Relationship

The relationship between marketing strategy and performance has been well documented in the domestic marketing context. However, empirical work in the context of export marketing has been fragmented. The authors investigate the marketing strategy-performance relationship in the context of export ventures. The study differs from previous export marketing studies in that (1) a comprehensive set of potential determinants of export market performance is considered; (2) the unit of analysis is the individual product-market export venture, rather than the firm or a business division; and (3) the analysis is based on in-depth personal interviews. The authors propose a conceptual framework of export marketing strategy and performance and test it by path analysis. The results support the contention that export marketing strategy, firm's international competence, and managerial commitment are the key determinants of export performance. Export marketing strategy is influenced by internal (firm and product characteristics) and external factors (industry and export market characteristics). They then discuss implications for management and further research.

scholarly journals International Marketing Strategy as Determinants of Export Performance in Nepalese Handicraft Sector

2015 ◽  
Vol 1 (1) ◽  
pp. 85-87
Author(s):  
Binod Lingden
Keyword(s):  
Marketing Strategy ◽  
Export Performance ◽  
International Marketing ◽  
Academic Research ◽  
High Growth ◽  
Export Market ◽  
International Marketing Strategy

Increased globalization of trade has led to a growing number of firm's focus on high-growth export market. The spotlight on activity export has also attracted the attention of academics. This study aims at explaining the marketing strategy as determinants of export performance in Nepalese handicraft sector.Journal of Advanced Academic Research Vol.1(1) 2014: 85-87 

Sign in / Sign up

Export Citation Format

Share Document