scholarly journals NEUROPHYSIOLOGICAL EVIDENCE IN IDEA GENERATION: DIFFERENCES BETWEEN DESIGNERS AND ENGINEERS

2020 ◽  
Vol 1 ◽  
pp. 1415-1424
Author(s):  
S. Colombo ◽  
A. Mazza ◽  
F. Montagna ◽  
R. Ricci ◽  
O. Dal Monte ◽  
...  

AbstractThe paper describes the rigorous implementation of a validated methodological experimental protocol to divergent and convergent thinking tasks occurring in Design by neurophysiological means (EEG and eye-tracking). EEG evidence confirms the findings coherently to the literature. Interesting is the confirmation of such results through eye-tracking ones, and further evidence emerged. In particular, neurophysiological results in idea generation differ between designers and engineers. This study was supported by a multidisciplinary team, both for the neuropsychological and data analysis aspects.

2021 ◽  
Vol 1 ◽  
pp. 771-780
Author(s):  
Shumin Li ◽  
Niccolò Becattini ◽  
Gaetano Cascini

AbstractThis paper presents an EEG (Electroencephalography) study that explores correlations between the neurophysiological activations, the nature of the design task and its outputs. We propose an experimental protocol that covers several design-related tasks: including fundamental activities (e.g. idea generation and problem-solving) as well as more comprehensive task requiring the complex higher-level reasoning of designing. We clustered the collected data according to the characteristics of the design outcome and measured EEG alpha band activation during elementary and higher-level design task, whereas just the former yielded statistically significant different behaviour in the left frontal and occipital area. We also found a significant correlation between the ratings for elementary sketching task outcomes and EEG activation at the higher-level design task. These results suggested that EEG activation enables distinguishing groups according to their performance only for elementary tasks. However, this also suggests a potential application of EEG data on the elementary tasks to distinguish the designers' brain response during higher-level of design task.


2021 ◽  
Vol 129 ◽  
pp. 05008
Author(s):  
Elina Mikelsone ◽  
Tatjana Volkova ◽  
Aivars Spilbergs ◽  
Elita Liela

Research background: the authors have explored that there are different idea management system (IMS) application types that could be used both locally and globally for diverse reasons and expected outcomes. There is ongoing research on how IMS could be applied for manageable idea management process. But there is a question – how do these IMS types help to set and achieve goals, and improve decision making? Purpose of the article: The article aims to clarify how an external and mixed web-based IMS could be used during COVID19 time for distance idea generation sessions, as well as, to solve complex issues such as decision making, goals’ setting and reaching them based on different idea generation sources and critical reflection on those ideas of evaluators. Methods: Literature review (data collection: systematic data collection from scientific data bases; data analysis: content analysis). The survey of n>400 enterprises with web-based IMS experience globally (data collection: a survey; data analysis: statistics). Findings & Value added: this paper explores how different types of web-based IMS could be applied as a tool and support system for decision making processes in general, decisions towards goal setting and its outreach. The research results provide also a practical contribution - it could help to choose the most appropriate IMS application type to reach estimated goals and to empower decision making.


2015 ◽  
Author(s):  
Goretti Soroa ◽  
Nekane Balluerka ◽  
Bernhard Hommel ◽  
Aitor Aritzeta

2020 ◽  
Vol 32 (1) ◽  
pp. 159-176
Author(s):  
Kun Huo

ABSTRACT Creativity theory suggests that effective solutions to creative problems depend on both divergent and convergent thinking (Cropley 2006). Using an experiment in which participants solve insight problems, I investigate the effect of incentive schemes on creative problem-solving performance. I find that both piece-rate pay and a flat wage plus public recognition generate higher performance with divergent thinking training than without. Consistent with the idea that incentives may promote more convergent thinking than divergent thinking, piece-rate pay generates lower creative problem-solving performance than the flat wage in the absence of divergent thinking training (flat wage plus recognition has a neutral effect). The study suggests that when employee performance depends on creative problem solving, firms should implement incentive schemes and/or control systems that promote both divergent and convergent thinking.


Sign in / Sign up

Export Citation Format

Share Document