Jeffrey V. Butler of EIEF and University of Nevada, Las Vegas reviews “Experimenting with Social Norms: Fairness and Punishment in Cross-Cultural Perspective”, by Jean Ensminger and Joseph Henrich. The Econlit abstract of this book begins: “Seventeen papers, plus thirteen case studies available for download only, explore the historical emergence of prosocial norms and their relationship to economic growth. Papers in the text discuss theoretical foundations─the coevolution of social norms, intrinsic motivation, markets, and the institutions of complex societies; cross-cultural methods, sites, and variables; major empirical results─markets, religion, community size, and the evolution of fairness and punishment; and double-blind dictator games in Africa and the United States─differential experimenter effects. Case studies available for download discuss Hadza behavior in three experimental economic games; the effects of sanctions and third-party enforcers on generosity in Papua New Guinea; an experimental investigation of dictators, ultimatums, and punishment; behavioral experiments in the Yasawa Islands, Fiji; economic game behavior among the Shuar; economic experimental game results from the Sursurunga of New Ireland, Papua New Guinea; Maragoli and Gusii farmers in Kenya─strong collective action and high prosocial punishment; sharing, subsistence, and social norms in Northern Siberia; the influence of property rights and institutions for third-party sanctioning on behavior in three experimental economic games; cooperation and punishment in an economically diverse community in highland Tanzania; social preferences among the people of Sanquianga in Colombia; the effects of birthplace and current context on other-regarding preferences in Accra; and prosociality in rural America─evidence from dictator, ultimatum, public goods, and trust games.” Ensminger is Edie and Lew Wasserman Professor of Social Sciences at the California Institute of Technology. Henrich is Professor and Canada Research Chair in Culture, Cognition, and Coevolution in the Economics and Psychology Departments at the University of British Columbia.