Schizophrenic City: Souvenirs of Minneapolis
Collecting souvenirs, an impulse nearly as universal as travel it-self, has spawned industries in tourist spots throughout the United States and most other nations of the world. Tourists purchase souvenirs both as commemorative artifacts, that at some future time will call to mind the experiences of the vacation and of the city visited, and as communicative artifacts. T-shirts, coffee mugs and bumper stickers proclaim, “this is where I've been” or “this is where I live” or “this is where my friends vacationed.” Some tourist spots lend themselves to this communicative function more easily than do others. Cities like San Francisco, for example, are highly imageable cities; they have a bridge or building or monument that serves as a symbol of the city consistent with the experience of visitors and residents alike.1 Minneapolis, however, lacks this kind of symbolic artifact. While any Twin Cities' resident, most Minnesotans, and many avid fans of The Mary Tyler Moore Show will recognize the Minneapolis skyline, particularly the prominent IDS building, this same site shown to a New Yorker or Californian who has never visited the area, will fail to serve as an identifiable landmark. Lacking such a symbol, creators of Minneapolis souvenirs have had to find images that represent the city and that are consistent with the sense of the place that tourists and residents experience.