Grinding the Gears of Production and Consumption: Representational versus Nonrepresentational Advertising for Automobiles in the Mid-1920s

Prospects ◽  
1990 ◽  
Vol 15 ◽  
pp. 197-224 ◽  
Author(s):  
Fredrik Chr. Brøgger

In 1926, President Coolidge delivered an address to the American Association of Advertising Agencies in which he acknowledged and praised the role played by advertising in the economic life of the nation. His speech was fraught with cultural contradictions: one moment he affirmed the traditional values of industry and thrift, and the next moment, almost in the same breath, he heralded the idea of increased spending and consumption. The address reflected the small-town ideology of a government leadership trying to remain convinced that modern-day advertising posed no threat to the 19th-century work ethic. The ideological dividedness of Coolidge's speech brings to mind a man happily sawing away at the branch on which he is sitting. Advertising is “not an economic waste”:[R]ightfully applied, it is the method by which the desire is created for better things. When that once exists, new ambition is developed for the creation and use of wealth.

2021 ◽  
pp. 275-294
Author(s):  
Marina S. Krutova ◽  

The Department of Manuscripts of the Russian State Library contains letters of Hegumen Ieron (worldly Ivan Nosov-Vasil’yev), Schemamonk Innokentiy (worldly last name — Sibiryakov) and Iosif the monk, the brethren of New Athos Monastery, named after Simon the Canaanean, to Archimandrite Leonid (worldly Lev Kavelin), Rector of the Trinity-Sergius Lavra, a prominent scientist, a prominent scholar of the Russian Orthodox Church, one of the most enlightened priests of the 19th century. In 1885, the book “Abkhazia and New Athos Monastery, Named after Simon the Canaanean, in It” by Archimandrite Leonid was a real event. The published letters were written by the brethren of the monastery, people of different cultural levels; but they are all imbued with a sense of gratitude to the author, who wrote a book about their holy monastery, which they love and care about the improvement of. Hegumen Ieron’s letters contain numerous details about the opening of Pitsunda Monastery as a skete of New Athos Monastery, about the restoration of the ancient Pitsunda temple, about its beautification and the forthcoming consecration. Schemamonk Innokentiy’s letters provide detailed information about the history of the Monastery, as well as some cartographic data needed by Archimandrite Leonid for his book. Monk Iosif ’s letter contains details of the economic life of the monastery.


Author(s):  
Willibald Rosner

Soldiers and Garrisons. The Military and its Civilian Environment. This chapter outlines a regional military history of Lower Austria in the 19th century. In the context of history of the k. k. and later k. u. k. Army, peacetime relations between the land and the military are presented in two particular areas. The chapter’s first section focuses on the land’s recruitment and its transformation from a system based on forced conscription by a late-absolutist system to a constitutional monarchy employing citizen soldiers. In a second section, the phenomenon of the garrison illustrates the interdependence of the military and its civilian environment in public, social and economic life. In both sections, the question of the militarization of society is also explored. The surprisingly high incidence of individuals unfit for service and the significantly lower number of actual conscripts demand as much consideration as the economic importance of a garrison for the towns of Lower Austria in last third of the 19th century.


Author(s):  
David Grant

Though political scientists and historians of the 19th-century United States have always turned to newspapers as an important source, there has in recent years been a growing interest in newspapers as a distinct object of study among historians, communications scholars, and literary critics. Newspapers were not only publishers and promoters of important literature but also central to the culture of literary production and consumption. All the scholarship, by various disciplines, produced on newspapers is relevant to the ongoing project to historicize, interpret, contextualize, and theorize 19th-century American literature in all its varied relations to its readership and to the nation generally. Though circulation grew rapidly over the century, the reach of newspapers was not limited to official subscription lists or, later, to street sales. As both scholars and contemporary observers have noted, various mechanisms—formal exchanges between newspapers hundreds of miles apart, reading rooms, coffee houses, and the general cultural practice of reusing and sharing newspapers—meant that the readership for newspapers extended beyond their paying subscribers throughout the century, but especially in the antebellum years. Although in some senses newspapers may in the 19th century have ceded to magazines their 18th-century function of presenting a miscellany of material, for all practical purposes throughout the 19th century many newspapers, most often only four pages long, continued to play that role—they included poems, reviews, serialized novels, orations and lectures, cultural laments, letters from abroad, and reports on scientific discoveries along with the more expected news, random reflections or anecdotes, and editorial opinion. Through most of the century, however, the majority of newspapers devoted at least a quarter of their space to advertising. In the first third of the 19th century, party organs and commercial papers for the mercantile class grew to the point where they came to be seen as representing the two primary functions of the American newspaper. From the 1830s to the Civil War, various developments, including the penny press, the reform press, the religious press, and the African-American press, changed the character of newspapers, even though their party functions remained uppermost. After the war, urban newspapers gradually grew in length and in the range of their coverage. Commercialization and the first steps toward professionalization began to change the mission of journalism, so that by the 1890s many urban papers more closely resembled newspapers of the next fifty years than they did newspapers of the previous generation.


2004 ◽  
Vol 8 (1) ◽  
pp. 65-79
Author(s):  
Nino Tschogoschwili

AbstractThe article sheds a new light on the history of German settlers in Tiflis of the 19th century. The main focus lies on emphasizing the important role these settlers played in cultural and economic life of the city. The records the emigrants left behind, depict in vivid tints the circumstances of their existence. Most of the Germans in Tiflis were craftsmen and merchants, others earned their life, for instance, as teacher, scientist, pastor, painter, musician or as enterpriser and man of business. Short biographies of some of the most outstanding characters round off the article.


Author(s):  
Jan Eike Dunkhase

AbstractThe article focuses on the founding of the Swabian Schiller Association (renamed German Schiller Society in 1947) within the context of other literary institutions at the end of the 19th century. It argues that the success of the owner of what is today called ‚German Literature Archive Marbach‘ can be traced back to a unique collaboration of capital, kingship, and small-town politics in the late Kingdom of Württemberg.


2021 ◽  
Vol 2021 (54) ◽  
pp. 199-213
Author(s):  
Kseniia Lopukh ◽  

The role of women in the modern socio-economic life of Ukrainian society is still underestimated. Gender issues are perceived superficially or ignored, and sometimes remain taboo despite the significant number of national and foreign research and publications, information sources and materials. Blindness to issues of the equal rights and opportunities for women and men is deeply rooted in the stereotypes and traditional views on the role and place of women in the society. The purpose of the article is to analyze the scientific and journalistic activity of Mariia Vernadska. She was the first woman who researched political and economic problems in the Russian Empire. She actively interested in the economic issues and processes in the country and analyzed them, and published a number of articles in the journal «Ekonomicheskiy ukazatel», edited by Ivan Vernadsky who was a notable economist and statistician in the first half of the 19th century. The distinguishing feature of her articles was the comprehensible writing language to present and explain the complex economic laws and principles of the genesis of the market economy. Mariia Vernadska used this method to explain the benefits of division of labor, technological progress, free trade, cost sharing and cooperation, road quality, etc. She also criticized the regulation of commodity prices and persisted in the abolition of serfdom explaining its economic inefficiency and backwardness. Mariia Vernadska espoused the ideas of classical political economy, mainly the principle of individual freedom. This basic principle was used by her for interpretation of the women’s labor, the role of women in the society, the women’s rights to pick and choose the activities. She paid special attention to the necessity and the value of the women’s work as a basis for the equality between men and women. She emphasized that it could be achieved due to the education and fighting prejudices against the shame of women's working.


2019 ◽  
Vol 24 ◽  
pp. 11-34
Author(s):  
Stanisław Chmielowski

The majority of currently known Neo-Babylonian legal and administrative documents from Kish come from excavations held on this site by the joint expedition of Oxford – Field Museum (Chicago) between 1923–1933. They are now housed in the Ashmolean Museum, Oxford. However, ca. 40 Neo-Babylonian ‘Kish’ tablets, i.e., written in Ḫursagkalamma or Kiš, are present in other collections. How did they end up in these museums assuming that most of them was acquired in the last quarter of the 19th century, 30–50 years before the expedition mentioned above? I suppose that they were not found in Kish, even though their Ausstellungsort indicates quite the opposite. They instead come from nearby Babylon or Borsippa cities. The analysis conducted in the article seems to confirm this assumption, and for most cases, the provided attribution should be considered. Additionally, tablets under discussion are testimonies of the vivid economic life of entrepreneurial Babylonians in the first millennium BC.


1986 ◽  
Vol 32 ◽  
pp. 115-135 ◽  

James Frederic Danielli was born on 13 November 1911 in London. His great-grandfather, Joseph James Danielli, had come to England in the 19th century from his native Italy as an expert woodcarver. Joseph’s eldest son, Arthur, was an artist in stained glass, who spent much of his working life in the Catholic churches and great cathedrals of mainland Europe and in Ireland, living with the priests in the monasteries of the day. (I like to think of that earlier Danielli’s genes remaining in his descendant and giving our Jim Danielli that light and sparkle with which we always associated him.) The second of Arthur’s five children, James Frederic, was the father of our James Frederic, and grew up in London in a strict Catholic enclave, with the children being educated in convents. He was an outstandingly gifted man, endowed with good looks and charm, who went on to a distinguished career in the civil service, being eventually awarded the Imperial Service Order. At the age of 18 he had married Helena Mary Hollins, across religious boundaries. The young couple lived in the Hollins parents’ home in the country village of Alperton, near the then small town of Wembley, where James Frederic was born, followed two years later by his sister Bertha. The two grew up in a comfortable, easy and extremely happy atmosphere as ‘country’ children. They were always well occupied and encouraged to do whatever they were doing to the best of their ability, their father telling them that if they knew they were good at something, they should not be afraid of acknowledging this, an attitude that built confidence.


2001 ◽  
Vol 40 (3) ◽  
pp. 239-241 ◽  
Author(s):  
Fazal Husain

Money, income, and prices are important macroeconomic variables that play a crucial roles in an economy. The trends in money supply, movements in prices, changes in nominal and real income, as well as their interrelationships affect the economic life and well-being of a nation. The compilation of data on these magnitudes over long periods of time along with the supporting analysis is what constitutes monetary history. The present book by P. R. Brahmananda has carried out such an exercise for India. In presenting the monetary history of India, the author has kept the pioneering work of Milton Friedman and Anna Shwartz as a model for his work, and has comprehensively treated the 19th century events and experiences of the then Indian Subcontinent in the monetary and related areas. In the process, more than 200 time series of different variables have been brought together. The book not only contains a narrative account including the summary of the various viewpoints before the currency committees, and a detailed chronology of the period, but also examines the pros and cons of the various controversies of that period. Moreover, it subjects the empirical evidence to econometric testing of several important hypotheses of the modern-day monetary theory.


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