Implicit Political Identity
2013 ◽
Vol 46
(03)
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pp. 545-549
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Keyword(s):
It is easy enough to rattle off numerous categories of social identities long of interest to political behavior scholars—race, sex, state or nation, party, ideology, social class, etc. But, a precise definition and measurement strategy for examining these identities is more elusive. This article discusses the conceptual foundations of a recently developed approach to measuring identity and focuses on its specific application as a new measure of partisanship in the United States.