scholarly journals Comparing Willingness to Pay for Organic, Natural, Locally Grown, and State Marketing Program Promoted Foods in the Mid-Atlantic Region

2011 ◽  
Vol 40 (1) ◽  
pp. 33-47 ◽  
Author(s):  
Kathryn A. Onken ◽  
John C. Bernard ◽  
John D. Pesek
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Atlantic Region ◽  
Farmers Market ◽  
State Program ◽  
Marketing Program ◽  
Marginal Willingness To Pay ◽  
State Preference ◽  
Locally Grown ◽  
Program Version

A choice experiment of Mid-Atlantic consumers was conducted to determine marginal willingness to pay for the attributes organic, natural, locally grown, and state marketing program promoted for strawberry preserves. The influence of purchasing venue on willingness to pay was also examined. Results indicated a price premium when purchased at a farmers market across all five states and versions. Organic was preferred to natural in only one state. Preference ordering between local and state program promoted varied. Consumers in Maryland and Pennsylvania clearly preferred local, while those in New Jersey seemed most likely to prefer the state program version.

scholarly journals IS THERE A MARKET FOR BRANDED GULF OF MEXICO OYSTERS?

2017 ◽  
Vol 49 (1) ◽  
pp. 45-65 ◽  
Author(s):  
DANIEL R. PETROLIA ◽  
WILLIAM C. WALTON ◽  
LAURIANE YEHOUENOU
Keyword(s):  
Gulf Of Mexico ◽  
Willingness To Pay ◽  
Choice Experiment ◽  
Preference Heterogeneity ◽  
Price Premium ◽  
Significant Preference ◽  
Price Discount ◽  
Factors Influencing ◽  
Marginal Willingness To Pay

AbstractWe administered an online choice experiment to a sample of U.S. raw-oyster consumers to identify factors influencing preferences for Gulf of Mexico oysters, determined the extent of preference heterogeneity, and estimated marginal willingness to pay for specific varieties and other key attributes. Results indicate significant preference heterogeneity among select varieties, with non-Gulf respondents estimated to require a price discount on Gulf oyster varieties on the order of $3–$6/half dozen. Gulf respondents were found to be less sensitive to oyster variety, and estimated to be willing to pay a price premium only for select Gulf varieties on the order of $0–$3/half dozen.

Study on the preference for capsule hotel attributes using a choice experiment

2018 ◽  
Vol 24 (4) ◽  
pp. 492-499 ◽  
Author(s):  
Won Seok Lee ◽  
Joon-Kyu Lee ◽  
Joonho Moon
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Study Data ◽  
Mechanical Turk ◽  
Amazon Mechanical Turk ◽  
Systematic Method ◽  
Goods And Services ◽  
Individual Preferences ◽  
Marginal Willingness To Pay ◽  
Target Attributes

The main purpose of this study is to investigate the attributes of capsule hotels preferred by individuals. To this end, a choice experiment (CE) was adopted; a CE is a systematic method used to determine individual preferences with regard to goods and services. A well-known advantage of CEs is their ability to capture a pecuniary value for target attributes in the form of marginal willingness to pay (MWTP). By comparing the sizes of MWTPs, we can recognize the order of preference among attributes. Amazon Mechanical Turk was used to collect the study data. We examined the magnitudes of the degree of preferences for “additional services provided,” “accessibility,” and “price.” The findings indicate that price is negatively associated with capsule hotel choice, whereas accessibility and service are positively associated with capsule hotel choice.

Estimation of willingness-to-pay for the MSW disposal system by choice experiment approach: A case study of Taiwan

2019 ◽  
Vol 37 (4) ◽  
pp. 365-373 ◽  
Author(s):  
Ying-Chu Chen
Keyword(s):  
Willingness To Pay ◽  
Food Waste ◽  
Choice Experiment ◽  
Cost Effective ◽  
Msw Management ◽  
Marginal Willingness To Pay ◽  
Public Behavior ◽  
Socio Economic Variables ◽  
Management Alternatives

In Taiwan, municipal solid waste (MSW) is separated into general, recyclable, and food waste categories. General waste must be packaged into pre-paid trash bags before final disposal. Recyclable items and food waste are collected separately to reduce the costs of using pre-paid trash bags. This study applied a choice experiment approach to evaluate marginal willingness-to-pay (WTP) in different MSW disposal system scenarios. Variables include cleanliness, location for purchasing pre-paid trash bags, frequency of waste collection, and distance to waste disposal. The results indicate that cleanliness, location, and distance influence public behavior, acceptance, and participation. Higher collection frequency decreases public acceptance. Some of the socio-economic variables of the respondents, including age, education, and marriage status, affect MSW management alternatives. The marginal WTP of the scenarios in this study ranged from US$0.04-0.07 per trash bag. Online purchasing of pre-paid trash bags is more cost-effective and should be encouraged. The results of this study provide useful information for the development of policies related to waste management systems.

scholarly journals Crop Insurance Scheme Among Paddy Farmers in Kedah, Malaysia: Are They Willing to Pay?

2018 ◽  
pp. 1167-1173
Author(s):  
Siti Aznor Ahmad ◽  
Shamsul Bahrain Rawi ◽  
Bakti Hassan Basri ◽  
AmizamArzemi AmizamArzemi
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Crop Insurance ◽  
Interaction Model ◽  
Multinomial Logit Model ◽  
Crop Failure ◽  
Insurance Scheme ◽  
Basic Model ◽  
Marginal Willingness To Pay ◽  
Paddy Farmers

This study examines the farmers’ willingness to pay (WTP) in contributing to the Crop Insurance Scheme (CIS) specifically among the paddy farmers in Kedah. The CIS reduces the risk that farmers face in the event of natural disaster such as flooding or crop failure causes from pest attack and crop diseases. In this study, we focus on three selected districts in Kedah. A total of 139 respondents were randomly selected from these areas. The CIS is based on a hypothetical product which contain of three main attributes; (1) type of coverage, (2) sum assured/benefit, (3) and premium payment or the price. Data are obtained by applying Choice Experiment (CE) technique and analyzed with the multinomial logit model (MNL). Two models are presented in this paper namely the basic model and the interaction model. The study shows, among others, that marginal willingness to pay to obtain protection from crop failure amongst the attributes ranges between RM33.69 to RM128.63 per year for the basic model. On the other hand the marginal willingness to pay for the interaction model ranges between RM19.42 to RM73.32.

Estimates of the willingness to pay for locally grown tree fruits in Cusco, Peru

2017 ◽  
Vol 34 (1) ◽  
pp. 50-61 ◽  
Author(s):  
Trent Blare ◽  
Jason Donovan ◽  
Cesar del Pozo
Keyword(s):  
Developing Countries ◽  
Willingness To Pay ◽  
Choice Experiment ◽  
Food Systems ◽  
Food Preferences ◽  
Future Research ◽  
Retail Sector ◽  
Logit Analysis ◽  
Locally Grown ◽  
Tree Fruits

AbstractUrbanization, changes in the retail sector and economic growth in developing countries may offer new opportunities to build connections between urban consumers and nearby farmers. The design of strategies to build such connections will require deeper insights into the food preferences of urban consumers. This paper presents a choice experiment of the preference of locally grown apples, avocados and pears vis-à-vis nonlocal equivalents with 300 consumers in a traditional market in Cusco, Peru. Willingness-to-pay estimates are derived from a multinomal logit analysis. We found that consumers who are younger and more educated and those with young children tend to be willing to pay more for locally produced apples, avocados and pears. The paper concludes with a discussion on the implications of the research for advancing efforts to localize food systems in developing countries and opportunities for future research.

scholarly journals Product Differentiation and Market Segmentation in Applesauce: Using a Choice Experiment to Assess the Value of Organic, Local, and Nutrition Attributes

2009 ◽  
Vol 38 (3) ◽  
pp. 357-370 ◽  
Author(s):  
Jennifer S. James ◽  
Bradley J. Rickard ◽  
William J. Rossman
Keyword(s):  
Willingness To Pay ◽  
Product Differentiation ◽  
Market Segmentation ◽  
Choice Experiment ◽  
Fat Content ◽  
Consumer Survey ◽  
Low Fat ◽  
Locally Grown

Recently, there has been much interest among horticultural producers concerning the marketing of organic and locally produced food. A consumer survey was administered that asked respondents to choose an applesauce product from a list of products differentiated by price, and by labels that described fat content, nutrition content, and whether the product was grown organically and/or locally. Our analysis indicates that consumers were willing to pay more for locally grown applesauce compared to applesauce that was labeled USDA Organic, Low Fat, or No Sugar Added. Furthermore, we find evidence that increased knowledge of agriculture decreases the willingness to pay for organic and locally grown applesauce.

The effects of personal experience on choice-based preferences for wildfire protection programs

2013 ◽  
Vol 22 (2) ◽  
pp. 234 ◽  
Author(s):  
Thomas P. Holmes ◽  
Armando González-Cabán ◽  
John Loomis ◽  
José Sánchez
Keyword(s):  
Willingness To Pay ◽  
Personal Experience ◽  
Choice Experiment ◽  
Prior Experience ◽  
Preference Heterogeneity ◽  
Risk Averse ◽  
Risk Seeking ◽  
Economic Rationale ◽  
Trade Offs ◽  
Risk Loss

In this paper, we investigate homeowner preferences and willingness to pay for wildfire protection programs using a choice experiment with three attributes: risk, loss and cost. Preference heterogeneity among survey respondents was examined using three econometric models and risk preferences were evaluated by comparing willingness to pay for wildfire protection programs against expected monetary losses. The results showed that while nearly all respondents had risk seeking preferences, a small segment of respondents were risk neutral or risk averse. Only respondents who had personal experience with the effects of wildfire consistently made trade-offs among risk, loss and cost and these respondents were willing to pay more for wildfire protection programs than were respondents without prior experience of the effects of wildfire. The degree to which people with prior experience with the effects of wildfire can effectively articulate an economic rationale for investing in wildfire protection to other members of their own or other communities facing the threat of wildfires may influence the overall success of wildfire protection programs.

scholarly journals A Choice Based Experiment of Community Supported Agriculture (CSA): A Valuation of Attributes

2018 ◽  
Vol 48 (1) ◽  
pp. 1-20 ◽  
Author(s):  
Qiushuo Yu ◽  
Ben Campbell ◽  
Yizao Liu ◽  
Jiff Martin
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Online Survey ◽  
Risk Mitigation ◽  
Consumer Preference ◽  
Community Supported Agriculture ◽  
Organic Products

Community-supported agriculture (CSA) operators are becoming more innovative in their efforts to attract consumers to become CSA shareholders. Therefore, CSA operators must understand which attributes consumers value. Using an online survey of Connecticut consumers in conjunction with a choice experiment, we evaluate consumer preference and willingness to pay for various attributes, including risk mitigation. We find younger consumers are more likely to prefer CSAs with organic products, while a greater diversity of products in the CSA share will increase preference for a CSA for some consumers. Further, we find that consumers with and without CSA experience value the risk-mitigation attribute.

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