scholarly journals Product Differentiation and Market Segmentation in Applesauce: Using a Choice Experiment to Assess the Value of Organic, Local, and Nutrition Attributes

2009 ◽  
Vol 38 (3) ◽  
pp. 357-370 ◽  
Author(s):  
Jennifer S. James ◽  
Bradley J. Rickard ◽  
William J. Rossman
Keyword(s):  
Willingness To Pay ◽  
Product Differentiation ◽  
Market Segmentation ◽  
Choice Experiment ◽  
Fat Content ◽  
Consumer Survey ◽  
Low Fat ◽  
Locally Grown

Recently, there has been much interest among horticultural producers concerning the marketing of organic and locally produced food. A consumer survey was administered that asked respondents to choose an applesauce product from a list of products differentiated by price, and by labels that described fat content, nutrition content, and whether the product was grown organically and/or locally. Our analysis indicates that consumers were willing to pay more for locally grown applesauce compared to applesauce that was labeled USDA Organic, Low Fat, or No Sugar Added. Furthermore, we find evidence that increased knowledge of agriculture decreases the willingness to pay for organic and locally grown applesauce.

scholarly journals Consumer Preferences for Local and Sustainable Plant Production Characteristics

HortScience ◽  
2013 ◽  
Vol 48 (2) ◽  
pp. 200-208 ◽  
Author(s):  
Bridget K. Behe ◽  
Benjamin L. Campbell ◽  
Charles R. Hall ◽  
Hayk Khachatryan ◽  
Jennifer H. Dennis ◽  
...  
Keyword(s):  
Market Segmentation ◽  
Consumer Preferences ◽  
Plant Production ◽  
Marketing Communications ◽  
Consumer Survey ◽  
Market Segments ◽  
Environmental Attributes ◽  
Marketing Resources ◽  
Locally Grown ◽  
Production Characteristics

Some consumers are becoming more interested in and purchasing products that are locally grown and/or ecologically friendly. Market segmentation and product targeting are efficient methods to allocate a firm’s scarce marketing resources to supply heterogeneous markets. This study’s objective was to identify consumer segments, focusing on their gardening purchases, to determine whether there were differences in consumer preferences for provenance and environmental attributes for transplant purchases. Using a consumer survey of U.S. and Canadian consumers, we found that participants who purchased different plant types had distinct preferences for varying environmental attributes and provenances. We profiled nine consumer segments, identifying their plant purchases and preferences for local and sustainably grown products and plant containers. Results provide plant producers and retailers with market segments that can be identified and targeted and provide a basis for customizable marketing communications to enhance profits.

Estimates of the willingness to pay for locally grown tree fruits in Cusco, Peru

2017 ◽  
Vol 34 (1) ◽  
pp. 50-61 ◽  
Author(s):  
Trent Blare ◽  
Jason Donovan ◽  
Cesar del Pozo
Keyword(s):  
Developing Countries ◽  
Willingness To Pay ◽  
Choice Experiment ◽  
Food Systems ◽  
Food Preferences ◽  
Future Research ◽  
Retail Sector ◽  
Logit Analysis ◽  
Locally Grown ◽  
Tree Fruits

AbstractUrbanization, changes in the retail sector and economic growth in developing countries may offer new opportunities to build connections between urban consumers and nearby farmers. The design of strategies to build such connections will require deeper insights into the food preferences of urban consumers. This paper presents a choice experiment of the preference of locally grown apples, avocados and pears vis-à-vis nonlocal equivalents with 300 consumers in a traditional market in Cusco, Peru. Willingness-to-pay estimates are derived from a multinomal logit analysis. We found that consumers who are younger and more educated and those with young children tend to be willing to pay more for locally produced apples, avocados and pears. The paper concludes with a discussion on the implications of the research for advancing efforts to localize food systems in developing countries and opportunities for future research.

scholarly journals Consumers’ Willingness to Pay for Imported Milk: Based on Shanghai, China

2019 ◽  
Vol 17 (1) ◽  
pp. 244 ◽  
Author(s):  
Lingling Xu ◽  
Xixi Yang ◽  
Linhai Wu
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Large Scale ◽  
Country Of Origin ◽  
Consumer Preference ◽  
Fat Content ◽  
Strong Preference ◽  
Scale Growth ◽  
Product Attributes ◽  
Nutrition Claims

Against the backdrop of the continuous large-scale growth of imported milk in China, in this research 310 consumers in Shanghai were used as a sample, and a choice experiment was conducted to study consumer preference and willingness to pay for imported milk. The following product attributes were included: nutrition claim, fat content, flavor, country of origin, and price. Our results show that, excepting price, consumers consider flavor the most important attribute, followed by nutrition claim, fat content, and country of origin. Consumers can be delineated into four segments based on consumer preference for the attributes of imported milk: “nutrition claim seekers” are willing to pay the highest price for imported milk with nutrition claims, “indifferent” consumers pay little attention to imported milk attributes, “flavor-oriented” consumers have a strong preference for strawberry-flavored imported milk, and “price-sensitive” consumers weigh the price when choosing imported milk.

scholarly journals Comparing Willingness to Pay for Organic, Natural, Locally Grown, and State Marketing Program Promoted Foods in the Mid-Atlantic Region

2011 ◽  
Vol 40 (1) ◽  
pp. 33-47 ◽  
Author(s):  
Kathryn A. Onken ◽  
John C. Bernard ◽  
John D. Pesek
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Atlantic Region ◽  
Farmers Market ◽  
State Program ◽  
Marketing Program ◽  
Marginal Willingness To Pay ◽  
State Preference ◽  
Locally Grown ◽  
Program Version

A choice experiment of Mid-Atlantic consumers was conducted to determine marginal willingness to pay for the attributes organic, natural, locally grown, and state marketing program promoted for strawberry preserves. The influence of purchasing venue on willingness to pay was also examined. Results indicated a price premium when purchased at a farmers market across all five states and versions. Organic was preferred to natural in only one state. Preference ordering between local and state program promoted varied. Consumers in Maryland and Pennsylvania clearly preferred local, while those in New Jersey seemed most likely to prefer the state program version.

Reading a water menu: Bottled water and the cultivation of taste

2017 ◽  
Vol 19 (2) ◽  
pp. 231-251 ◽  
Author(s):  
Andrew Biro
Keyword(s):  
Willingness To Pay ◽  
Human Nature ◽  
Market Segmentation ◽  
Economic Inequality ◽  
Leading Edge ◽  
Bottled Water ◽  
Water Market ◽  
Anthropogenic Influence ◽  
Social Character ◽  
The Social

The market for bottled water is growing and increasingly segmented. How do we explain not just the willingness to pay for a substance (water) that is almost free but also the increasing discernment in a drink generally considered tasteless? We argue that bottled water market segmentation is a leading edge of processes of water commodification, associated with the crisis of Fordism and rise of consumerist capitalism, where the assertion of status through commodity consumption is increasingly necessary. The extensive Ray’s & Stark water menu is analyzed to show how the taste for bottled waters is cultivated. In the menu, references to gustatory sensation are limited. Instead, the tastefulness of water inheres in the distance from anthropogenic influence, made visible through scientific (geological) discourses. The tension between the desire to consume unmediated nature and the scientific abstraction necessary to recognize it reveals the social character of the taste for bottled waters. The highly refined sense of taste that the water menu’s readers are presumed to have is a reflection of consumerist capitalism’s distinctive ways of reproducing socio-economic inequality and metabolizing non-human nature.

PRODUCT DIFFERENTIATION IN SPA TOURISM AS A MAIN COMPETITIVE ADVANTAGE

2020 ◽  
Author(s):  
Violeta Bashova ◽  
Keyword(s):  
Competitive Advantage ◽  
Product Design ◽  
Product Differentiation ◽  
Market Segmentation ◽  
Social Distance ◽  
Price Competition ◽  
Innovative Product ◽  
Distinctive Features ◽  
Innovative Solutions ◽  
The World

Development in the spa industry is going through difficulties caused by the world situation of tourism recovery. In days of compliance with anti-epidemic measures and social distance, the restoration of the spa offer will be based on innovative solutions for diversity in the spa services and products. This is the challenge of more enterprising and resourceful professionals in business to avoid the struggle for survival. One of their main fulcrums is reorientation towards non-price competition, which is based on the distinctive features of the product. Either it consists of innovative product design or mere market segmentation, product differentiation typically involves externalities across competitors, which clearly play an important role in firm's competitive incentives to invest in differentiation. The purpose of this report is through research and analysis of supply and development in spas, to prove the hypothesis that the diversity of spa products and services is fundamental to recovering in a highly competitive and further financially aggravated, current environment in tourism.

The effects of personal experience on choice-based preferences for wildfire protection programs

2013 ◽  
Vol 22 (2) ◽  
pp. 234 ◽  
Author(s):  
Thomas P. Holmes ◽  
Armando González-Cabán ◽  
John Loomis ◽  
José Sánchez
Keyword(s):  
Willingness To Pay ◽  
Personal Experience ◽  
Choice Experiment ◽  
Prior Experience ◽  
Preference Heterogeneity ◽  
Risk Averse ◽  
Risk Seeking ◽  
Economic Rationale ◽  
Trade Offs ◽  
Risk Loss

In this paper, we investigate homeowner preferences and willingness to pay for wildfire protection programs using a choice experiment with three attributes: risk, loss and cost. Preference heterogeneity among survey respondents was examined using three econometric models and risk preferences were evaluated by comparing willingness to pay for wildfire protection programs against expected monetary losses. The results showed that while nearly all respondents had risk seeking preferences, a small segment of respondents were risk neutral or risk averse. Only respondents who had personal experience with the effects of wildfire consistently made trade-offs among risk, loss and cost and these respondents were willing to pay more for wildfire protection programs than were respondents without prior experience of the effects of wildfire. The degree to which people with prior experience with the effects of wildfire can effectively articulate an economic rationale for investing in wildfire protection to other members of their own or other communities facing the threat of wildfires may influence the overall success of wildfire protection programs.

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