Estimates of the willingness to pay for locally grown tree fruits in Cusco, Peru

2017 ◽  
Vol 34 (1) ◽  
pp. 50-61 ◽  
Author(s):  
Trent Blare ◽  
Jason Donovan ◽  
Cesar del Pozo
Keyword(s):  
Developing Countries ◽  
Willingness To Pay ◽  
Choice Experiment ◽  
Food Systems ◽  
Food Preferences ◽  
Future Research ◽  
Retail Sector ◽  
Logit Analysis ◽  
Locally Grown ◽  
Tree Fruits

AbstractUrbanization, changes in the retail sector and economic growth in developing countries may offer new opportunities to build connections between urban consumers and nearby farmers. The design of strategies to build such connections will require deeper insights into the food preferences of urban consumers. This paper presents a choice experiment of the preference of locally grown apples, avocados and pears vis-à-vis nonlocal equivalents with 300 consumers in a traditional market in Cusco, Peru. Willingness-to-pay estimates are derived from a multinomal logit analysis. We found that consumers who are younger and more educated and those with young children tend to be willing to pay more for locally produced apples, avocados and pears. The paper concludes with a discussion on the implications of the research for advancing efforts to localize food systems in developing countries and opportunities for future research.

Demand for food safety in emerging and developing countries

2017 ◽  
Vol 7 (1) ◽  
pp. 21-34 ◽  
Author(s):  
David L. Ortega ◽  
David L. Tschirley
Keyword(s):  
Developing Countries ◽  
Food Safety ◽  
Food Systems ◽  
English Language ◽  
Consumer Demand ◽  
Sub Saharan Africa ◽  
Future Research ◽  
Developing Regions ◽  
Content Type ◽  
Safety Issues

Purpose Food safety in emerging and developing regions is receiving increased attention from economists, researchers and policymakers. The purpose of this paper is to provide a review of the literature on the economics of food safety in Asia and Sub-Saharan Africa (SSA). Of interest are studies exploring consumer demand and producer behavior regarding food safety. Particular attention is given to areas in need of additional research. The studies’ common implications for future research are discussed. Design/methodology/approach Two English language searches were conducted in the summer of 2013 to identify relevant studies on the economics of food safety, one each in Google Scholar and Web of Science. The authors carefully reviewed the abstracts of these studies for content, and select papers were identified that capture overarching themes found in the literature. Findings are presented by region. Findings Consumers in developing countries will become increasingly aware of food safety issues as urbanization proceeds and incomes continue to rise at robust rates. However, assuring food safety in modernizing food systems involves significant costs, and current incomes in developing SSA are far lower than in Asia. The authors find that overall consumer awareness of food safety problems in SSA is low relative to Asia. Moreover, knowledge of producer behavior and consumer demand for food safety in developing countries is very limited. Research limitations/implications Limitations include a lack of information available on domestic food safety issues and overall knowledge of how food safety affects developing agrifood systems. Originality/value The findings from this review contribute to a better understanding of the economics of food safety in emerging and developing regions.

scholarly journals Consumer Preferences for Origin and Organic Attributes of Extra Virgin Olive Oil: A Choice Experiment in the Italian Market

Foods ◽  
2021 ◽  
Vol 10 (5) ◽  
pp. 994
Author(s):  
Matteo Carzedda ◽  
Gianluigi Gallenti ◽  
Stefania Troiano ◽  
Marta Cosmina ◽  
Francesco Marangon ◽  
...  
Keyword(s):  
Supply Chain ◽  
Olive Oil ◽  
Choice Experiment ◽  
Food Systems ◽  
Consumer Preferences ◽  
Virgin Olive Oil ◽  
Extra Virgin Olive Oil ◽  
Organic Production ◽  
Future Research ◽  
Oil Supply

The paper investigates Italian consumers’ behavior towards characteristics of extra virgin olive oil, in particular organic production methods and geographical origin. On the basis of the existing literature, the concepts of sustainability of food systems, diets, and the olive oil supply chain are analyzed. A choice experiment (CE), using a face-to-face questionnaire with over 1000 participants, was conducted to quantify the willingness to pay (WTP) for these two attributes. Findings show positive preference for origin attributes, while the organic attribute is not highly valued. The article also offers some perspectives on future research to improve the competitiveness and sustainability of the Italian olive oil supply chain.

scholarly journals Product Differentiation and Market Segmentation in Applesauce: Using a Choice Experiment to Assess the Value of Organic, Local, and Nutrition Attributes

2009 ◽  
Vol 38 (3) ◽  
pp. 357-370 ◽  
Author(s):  
Jennifer S. James ◽  
Bradley J. Rickard ◽  
William J. Rossman
Keyword(s):  
Willingness To Pay ◽  
Product Differentiation ◽  
Market Segmentation ◽  
Choice Experiment ◽  
Fat Content ◽  
Consumer Survey ◽  
Low Fat ◽  
Locally Grown

Recently, there has been much interest among horticultural producers concerning the marketing of organic and locally produced food. A consumer survey was administered that asked respondents to choose an applesauce product from a list of products differentiated by price, and by labels that described fat content, nutrition content, and whether the product was grown organically and/or locally. Our analysis indicates that consumers were willing to pay more for locally grown applesauce compared to applesauce that was labeled USDA Organic, Low Fat, or No Sugar Added. Furthermore, we find evidence that increased knowledge of agriculture decreases the willingness to pay for organic and locally grown applesauce.

Willingness to Pay for Energy Efficient Refrigerating Appliances in Accra, Ghana: A Choice Experiment Approach

2019 ◽  
Vol 70 (1) ◽  
pp. 15-39
Author(s):  
Michael Asinyaka
Keyword(s):  
Energy Efficiency ◽  
Developing Countries ◽  
Willingness To Pay ◽  
Energy Efficient ◽  
Choice Experiment ◽  
Developed Countries ◽  
Lack Of Information ◽  
End Use ◽  
Monetary Savings

Abstract The use of energy efficient refrigerating appliances in the domestic sector holds promise for savings on energy, CO2 emissions and CFC leakages, and more so for developing countries than for developed countries. However, the low saliency of energy efficiency and monetary savings impedes the uptake of energy efficient appliances by end-use consumers and suppliers of residential appliances. Moreover, there is the lack of information on how consumers value different refrigerating appliances and appliance features as well as how much they are willing to pay for same. Applying a choice experiment approach, this paper valued consumers’ preferences for energy efficient refrigerating appliances and found that willingness to pay (WTP) is significant and positive at GH¢3,078.12 ($690). However, evidence of the influence of socio-demographics on WTP and preferences is inconclusive.

scholarly journals Comparing Willingness to Pay for Organic, Natural, Locally Grown, and State Marketing Program Promoted Foods in the Mid-Atlantic Region

2011 ◽  
Vol 40 (1) ◽  
pp. 33-47 ◽  
Author(s):  
Kathryn A. Onken ◽  
John C. Bernard ◽  
John D. Pesek
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Atlantic Region ◽  
Farmers Market ◽  
State Program ◽  
Marketing Program ◽  
Marginal Willingness To Pay ◽  
State Preference ◽  
Locally Grown ◽  
Program Version

A choice experiment of Mid-Atlantic consumers was conducted to determine marginal willingness to pay for the attributes organic, natural, locally grown, and state marketing program promoted for strawberry preserves. The influence of purchasing venue on willingness to pay was also examined. Results indicated a price premium when purchased at a farmers market across all five states and versions. Organic was preferred to natural in only one state. Preference ordering between local and state program promoted varied. Consumers in Maryland and Pennsylvania clearly preferred local, while those in New Jersey seemed most likely to prefer the state program version.

scholarly journals The Economic, Social, and Environmental Impacts of Farmers Markets: Recent Evidence from the US

2021 ◽  
Vol 13 (6) ◽  
pp. 3423
Author(s):  
Phillip Warsaw ◽  
Steven Archambault ◽  
Arden He ◽  
Stacy Miller
Keyword(s):  
Food Systems ◽  
Food System ◽  
Agricultural Practices ◽  
The United States ◽  
Current Evidence ◽  
Farmers Markets ◽  
Future Research ◽  
Regional Food ◽  
Recent Scholarship ◽  
Fresh Food

Farmers markets are regular, recurring gatherings at a common facility or area where farmers and ranchers directly sell a variety of fresh fruits, vegetables, and other locally grown farm products to consumers. Markets rebuild and maintain local and regional food systems, leading to an outsized impact on the food system relative to their share of produce sales. Previous research has demonstrated the multifaceted impacts that farmers markets have on the communities, particularly economically. Recent scholarship in the United States has expanded inquiry into social impacts that markets have on communities, including improving access to fresh food products and increasing awareness of the sustainable agricultural practices adopted by producers, as well developing tools for producers and market stakeholders to measure their impact on both producers and communities. This paper reviews the recent scholarship on farmers markets to identify recent trends and synthesizes the current evidence describing the ways in which farmers markets contribute to the wellbeing of their communities, as well as identifying areas for additional future research.

scholarly journals Pursuing Frugal Innovation for Sustainability at the Grassroots Level

2021 ◽  
pp. 1-8
Author(s):  
Mokter Hossain ◽  
Jarkko Levänen ◽  
Marleen Wierenga
Keyword(s):  
Developing Countries ◽  
Environmental Sustainability ◽  
Business Models ◽  
Business Strategies ◽  
Future Research ◽  
Frugal Innovation ◽  
New Business ◽  
Grassroots Level ◽  
Societal Problems ◽  
New Business Models

ABSTRACT Firms are often criticized for their reluctance to embrace sustainability in their business strategies. Frugal innovation is a recent concept that represents a new way for firms to serve underserved customers in developing countries while also promoting sustainability. Based on three cases of frugal innovation at the grassroots level in India, this article demonstrates how frugal innovation presents a promising way to tackle some of today's pressing societal problems with new business models. We use a range of parameters for economic, social, and environmental sustainability to strengthen the case for frugal innovation. This article attempts to inspire scholars to consider frugal innovation further in their future research endeavors and encourage firms to integrate it into their existing business models.

scholarly journals Women’s perceptions of factors influencing their food shopping choices and how supermarkets can support them to make healthier choices

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Preeti Dhuria ◽  
Wendy Lawrence ◽  
Sarah Crozier ◽  
Cyrus Cooper ◽  
Janis Baird ◽  
...  
Keyword(s):  
Healthy Eating ◽  
Personal Responsibility ◽  
Food Preferences ◽  
Food Choices ◽  
Cross Sectional Study ◽  
Future Research ◽  
Cross Sectional ◽  
Telephone Interviews ◽  
Food Shopping ◽  
Women’S Perceptions

Abstract Objectives To examine women’s perceptions of factors that influence their food shopping choices, particularly in relation to store layout, and their views on ways that supermarkets could support healthier choices. Design This qualitative cross-sectional study used semi-structured telephone interviews to ask participants the reasons for their choice of supermarket and factors in-store that prompted their food selections. The actions supermarkets, governments and customers could take to encourage healthier food choices were explored with women. Thematic analysis was conducted to identify key themes. Setting Six supermarkets across England. Participants Twenty women customers aged 18–45 years. Results Participants had a median age of 39.5 years (IQR: 35.1, 42.3), a median weekly grocery spend of £70 (IQR: 50, 88), and 44% had left school aged 16 years. Women reported that achieving value for money, feeling hungry, tired, or stressed, and meeting family members’ food preferences influenced their food shopping choices. The physical environment was important, including product quality and variety, plus ease of accessing the store or products in-store. Many participants described how they made unintended food selections as a result of prominent placement of unhealthy products in supermarkets, even if they adopted more conscious approaches to food shopping (i.e. written or mental lists). Participants described healthy eating as a personal responsibility, but some stated that governments and supermarkets could be more supportive. Conclusions This study highlighted that in-store environments can undermine intentions to purchase and consume healthy foods. Creating healthier supermarket environments could reduce the burden of personal responsibility for healthy eating, by making healthier choices easier. Future research could explore the interplay of personal, societal and commercial responsibility for food choices and health status.

scholarly journals Sustainability of Food Placement in Retailing during the COVID-19 Pandemic

2021 ◽  
Vol 13 (11) ◽  
pp. 5956
Author(s):  
Jelena Končar ◽  
Radenko Marić ◽  
Goran Vukmirović ◽  
Sonja Vučenović
Keyword(s):  
Supply Chain ◽  
Academic Research ◽  
Food Prices ◽  
Future Research ◽  
Retail Sector ◽  
Western Balkans ◽  
Skilled Workers ◽  
Empirical Survey ◽  
Definition Of ◽  
The Impact

This work aims to define the impact of different indicators on the sustainability of food placement in the retail sector, during periods of crisis and emergencies, such as the COVID-19 pandemic. An empirical survey conducted in the Western Balkans (WB) region showed that indicators such as developed infrastructure, consistency, and transparency of the supply chain, skilled workers, costs, food safety, food prices, energy consumption, and changes in consumer needs are statistically significant since they affect the sustainability of food placement in the retail sector. As food placement and the retail sector itself are inseparable from other participants in the food supply chain (FSC), an analysis was conducted at the level of all FSC sectors. The results showed some deviations viewed individually in the sectors of production, physical distribution, wholesale, and retail, and in selected Western Balkan countries. Based on the results obtained, the sustainability model of food placement in the retail sector has been defined. The model will serve as the basis for defining the set of measures and incentives that competent institutions and FSC management need to undertake, to minimize the impact of indicators that endanger sustainability. The originality of the study lies in the fact that it fills the research gap that exists in this subject matter in academic research and studies in the WB region. In addition, some indicators important for food placement have been precisely isolated, with the definition of the intensity of their impact, observed overall at the level of the entire FSC as well as by individual sectors. Guidelines and suggestions for future research are listed in the paper.

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