scholarly journals Consumers’ Willingness to Pay for Imported Milk: Based on Shanghai, China

2019 ◽  
Vol 17 (1) ◽  
pp. 244 ◽  
Author(s):  
Lingling Xu ◽  
Xixi Yang ◽  
Linhai Wu
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Large Scale ◽  
Country Of Origin ◽  
Consumer Preference ◽  
Fat Content ◽  
Strong Preference ◽  
Scale Growth ◽  
Product Attributes ◽  
Nutrition Claims

Against the backdrop of the continuous large-scale growth of imported milk in China, in this research 310 consumers in Shanghai were used as a sample, and a choice experiment was conducted to study consumer preference and willingness to pay for imported milk. The following product attributes were included: nutrition claim, fat content, flavor, country of origin, and price. Our results show that, excepting price, consumers consider flavor the most important attribute, followed by nutrition claim, fat content, and country of origin. Consumers can be delineated into four segments based on consumer preference for the attributes of imported milk: “nutrition claim seekers” are willing to pay the highest price for imported milk with nutrition claims, “indifferent” consumers pay little attention to imported milk attributes, “flavor-oriented” consumers have a strong preference for strawberry-flavored imported milk, and “price-sensitive” consumers weigh the price when choosing imported milk.

scholarly journals A Choice Based Experiment of Community Supported Agriculture (CSA): A Valuation of Attributes

2018 ◽  
Vol 48 (1) ◽  
pp. 1-20 ◽  
Author(s):  
Qiushuo Yu ◽  
Ben Campbell ◽  
Yizao Liu ◽  
Jiff Martin
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Online Survey ◽  
Risk Mitigation ◽  
Consumer Preference ◽  
Community Supported Agriculture ◽  
Organic Products

Community-supported agriculture (CSA) operators are becoming more innovative in their efforts to attract consumers to become CSA shareholders. Therefore, CSA operators must understand which attributes consumers value. Using an online survey of Connecticut consumers in conjunction with a choice experiment, we evaluate consumer preference and willingness to pay for various attributes, including risk mitigation. We find younger consumers are more likely to prefer CSAs with organic products, while a greater diversity of products in the CSA share will increase preference for a CSA for some consumers. Further, we find that consumers with and without CSA experience value the risk-mitigation attribute.

scholarly journals Consumers’ Trade-Off between Nutrition and Health Claims under Regulation 1924/2006: Insights from a Choice Experiment Analysis

Nutrients ◽  
2019 ◽  
Vol 11 (12) ◽  
pp. 2881 ◽  
Author(s):  
Rosaria Viscecchia ◽  
Giuseppe Nocella ◽  
Biagia De Devitiis ◽  
Francesco Bimbo ◽  
Domenico Carlucci ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Latent Class ◽  
Health Claims ◽  
Omega 3 ◽  
Health Claim ◽  
Nutrition Claims ◽  
Marketing Segmentation ◽  
Depth Interviews ◽  
Heterogeneity Of Preferences

The aim of this paper is to investigate consumers’ preferences and willingness to pay (WTP) for functional mozzarella cheese whose health benefits (reduced fat and enrichment in omega-3) are communicated by using nutrition claims (article 8) and health claims (articles 13 and 14) of the EU Regulation 1924/2006. In order to achieve the stated objective a choice survey was developed and administered to a sample of Italian respondents. The product attributes and attribute levels included in the choice experiment were obtained from in-depth interviews conducted with stakeholders working on the development of this new product in the Italian region of Puglia. Results show that many participants were not aware of functional food. Marketing segmentation performed via latent class analysis indicates that the development of this hypothetical product should be based on the addition of naturally enriched omega-3. In terms of health communication under Regulation 1924/2006, heterogeneity of preferences of the nine identified segments reveals that respondents have a clear preference for products from the Puglia region, for the combined nutrition claim over single nutrition claims and for the reduction of disease health claim (article 14) over the health claim (article 13). In monetary terms, willingness to pay for health claims is higher than nutrition claims.

scholarly journals Willingness to Pay for Shrimp with Homegrown by Heroes, Community-Supported Fishery, Best Aquaculture Practices, or Local Attributes

2019 ◽  
Vol 51 (04) ◽  
pp. 606-621 ◽  
Author(s):  
Graham Soley ◽  
Wuyang Hu ◽  
Michael Vassalos
Keyword(s):  
South Carolina ◽  
Willingness To Pay ◽  
Stated Preference ◽  
Consumer Preference ◽  
Strong Preference ◽  
Policy Recommendations ◽  
Stated Preference Survey ◽  
Food Market

AbstractWith the seafood food market endowed with various attributes, consumers may prefer certain certifications over others. By surveying a diverse sample of respondents, this study examines consumer preference for farm-raised shrimp in Kentucky and South Carolina. Respondents’ assessment of certain seafood labels is evaluated using a stated preference survey. Willingness-to-pay (WTP) estimates and various product profiles are generated. Consistent with previous studies, a strong preference for fresh and “local” was found. Furthermore, Homegrown by Heroes was highly valued among participants, as well as Best Aquaculture Practices. Based on WTP estimates for these attributes, marketing and policy recommendations are discussed.

scholarly journals Assessing consumer preferences and willingness to pay for organic tomatoes in Albania: a conjoint choice experiment study

2017 ◽  
Vol 15 (3) ◽  
pp. e0114 ◽  
Author(s):  
Engjell Skreli ◽  
Drini Imami ◽  
Catherine Chan-Halbrendt ◽  
Maurizio Canavari ◽  
Edvin Zhllima ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Latent Class ◽  
Consumer Preferences ◽  
Organic Food ◽  
Product Attributes ◽  
Agriculture Sector ◽  
Production Type ◽  
Conjoint Choice ◽  
Conjoint Choice Experiment

Albania has potential for developing the organic agriculture sector; however, it is a new industry and constraints abound including lack of consumer preferences information for organic food. Knowledge on consumer preferences and behaviour toward organic (bio) products is crucial for market development benefiting potential entrepreneurs and government policies. They need to know the preference for preferred product attributes and willingness to pay. Tomato, which is the most important vegetable in terms of consumption and production in Albania, is the subject of this study. A conjoint choice experiment with the most important product attributes: production type (bio vs. conventional), production system (open field vs. greenhouse), origin and price were used to design the choice surveys. Four distinct classes have been identified as significant using latent class analysis. The classes are summarized as: bio-ready consumers, price sensitive consumers, variety seeking consumers and quality seeking consumers. Origin played a small influence on preference. Education and income did show some influence on preference for organic tomatoes. Although the organic food market in Albania is in its infancy stage, organic tomatoes are clearly preferred and many consumers are willing to pay a premium price.

scholarly journals Product Differentiation and Market Segmentation in Applesauce: Using a Choice Experiment to Assess the Value of Organic, Local, and Nutrition Attributes

2009 ◽  
Vol 38 (3) ◽  
pp. 357-370 ◽  
Author(s):  
Jennifer S. James ◽  
Bradley J. Rickard ◽  
William J. Rossman
Keyword(s):  
Willingness To Pay ◽  
Product Differentiation ◽  
Market Segmentation ◽  
Choice Experiment ◽  
Fat Content ◽  
Consumer Survey ◽  
Low Fat ◽  
Locally Grown

Recently, there has been much interest among horticultural producers concerning the marketing of organic and locally produced food. A consumer survey was administered that asked respondents to choose an applesauce product from a list of products differentiated by price, and by labels that described fat content, nutrition content, and whether the product was grown organically and/or locally. Our analysis indicates that consumers were willing to pay more for locally grown applesauce compared to applesauce that was labeled USDA Organic, Low Fat, or No Sugar Added. Furthermore, we find evidence that increased knowledge of agriculture decreases the willingness to pay for organic and locally grown applesauce.

Consumer preference and willingness to pay for the traceability information attribute of infant milk formula

2017 ◽  
Vol 119 (6) ◽  
pp. 1276-1288 ◽  
Author(s):  
Shijiu Yin ◽  
Ying Li ◽  
Yingjun Xu ◽  
Mo Chen ◽  
Yiqin Wang
Keyword(s):  
Risk Perception ◽  
Willingness To Pay ◽  
Country Of Origin ◽  
Milk Powder ◽  
Consumer Preference ◽  
Milk Formula ◽  
Content Type ◽  
Infant Milk Formula ◽  
Domestic Products ◽  
Different Levels

Purpose The purpose of this paper is to provide a basis for government decision makers regarding the gradual popularisation of traceable infant milk formula (IMF) and the construction of a safe food market system. Design/methodology/approach The data were collected from 1,225 randomly selected consumers in Shandong Province, China using a choice experiment. The authors used the mixed logit model to determine consumer willingness to pay (WTP) for IMF profiles with different levels of five attributes: traceability information, brand, country of origin, place of sale and price. Findings Results indicated that traceability information was more important than brand or country of origin for Chinese consumers. In terms of WTP for different levels of traceability information, grazing information was the most preferred by the respondents. The order of preference with regards to country of origin and brand attributes suggests that consumers prefer “foreign milk powder” to domestic products. The difference in consumer WTP between IMF sold in drugstores and in supermarkets is minimal. The higher the food safety risk perception, the higher the WTP for traceability information and the higher the WTP for “foreign milk powder (brand or country of origin)” compared with domestic products. In addition, the differences in the WTP of various risk perception groups between IMF sold in drugstores and in supermarkets are minimal. Originality/value This study subdivides traceability information into three levels (i.e. cow grazing, IMF producing and IMF selling) based on supply chain processes. It then compares consumer preference for the traceability information attribute with those of other attributes, such as brand, country of origin and place of sale. This research is valuable to members of the academe, policy makers and food suppliers.

scholarly journals The interaction relationships among agricultural certification labels or brands: evidence from Chinese consumer preference for fresh produce

2021 ◽  
pp. 1-18
Author(s):  
Yiqin Wang ◽  
Jingbin Wang ◽  
Dan Han ◽  
Shanshan Lv ◽  
Mo Chen ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Fresh Produce ◽  
Consumer Preference ◽  
Additional Information ◽  
Certification System ◽  
Safety Certification ◽  
Chinese Consumer ◽  
Brand Strategies

China uses a multilevel agricultural certification system; however, its implications are not well understood. In this study, we used tomatoes as an example in a series of Becker-DeGroot-Marschak auction experiments to determine consumers’ willingness to pay (WTP) toward three safety certification labels and two kinds of brands. Then, based on the auction experiment results, we designed a menu-based choice experiment to assess the interaction relationships between the safety certification labels and brands. The results showed that consumers were generally willing to pay a premium for tomatoes with safety-certified labels (especially for organic labels) and brands (especially for the enterprise brand). Providing consumers with additional information regarding the certification remarkably improved their WTP for tomatoes with organic and green labels. The menu-based choice experiment suggested that the organic and green labels were found to be substitutes. In addition, organic and green labels could not substitute the enterprise brand, whereas the converse of this relationship was true. Finally, a mutual substitution relationship was observed between hazard-free label and enterprise brand. Our research enables producers to consider the interaction between certification strategies and brand strategies. Therefore, marketers and policymakers should take steps to promote and expand consumers’ knowledge on certification, as it could benefit the development of certified food.

scholarly journals Consumer preferences for the quality characteristics of sorghum grain in Eastern Uganda: A choice experiment approach

1970 ◽  
Vol 29 (4) ◽  
pp. 497-512
Author(s):  
K.M. Kakuru ◽  
F. Bagamba ◽  
P. Okori
Keyword(s):  
Grain Size ◽  
Willingness To Pay ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Sweet Taste ◽  
Quality Attributes ◽  
Quality Characteristics ◽  
Implicit Prices ◽  
Eastern Uganda

Sorghum (Sorghum bicolor) is an important staple food crop for millions of food insecure people in the Semi-Arid Tropics. However, the crop has not been fully exploited due to undesirable consumer characteristics. The objective of this study was to identify quality characteristics that consumers of sorghum prefer so as to increase its consumption in Uganda. Quality in this study was evaluated based on four sensory characteristics of atapa (atapa is a local name for sorghum paste in Eastern Uganda): colour, aroma, taste and texture; and grain size. A choice experiment was conducted to analyse consumer preferences for quality characteristics of atapa. The discrete choices obtained from the choice experiment were analysed using Mixed Logit models fitted in preference- and willingness to pay-space. Results revealed that sweet taste, good aroma, elastic texture and big grain size had positive effects on the consumer preference. In terms of magnitude, sweet taste had the largest effect on consumer preference followed by aroma. Grain size was important because consumers believed that the bigger the size, the more the flour that would be obtained after milling. None of the colours was found to be important; instead respondents associate the existing colours of different varieties with their known texture, taste and aroma. There were also significant positive implicit prices for the preferred (non-colour) attributes, implying that consumers were willing to pay a price premium for sweet taste, good aroma, elastic texture and big grain size. The highest premium would be paid for sweet taste (US$ 0.69) followed by good aroma (US$ 0.39). We also evaluated five hypothetical varieties (1, 2, 3, 4 and 5) based on the implicit prices of the individual attributes that constitute the varieties. We found out that varieties with a good taste, good aroma, elastic texture and big grain size had larger total willingness to pay values than those missing any of these attributes. We conclude that sweet taste and aroma and elastic texture are the most important quality attributes of atapa. Thus, we recommend to sorghum breeders to consider these quality attributes in their breeding programmes if consumption of sorghum-based foods is to increase.

scholarly journals Process Simulation and Techno-Economic Analysis of Large-Scale Bioproduction of Sweet Protein Thaumatin II

Foods ◽  
2021 ◽  
Vol 10 (4) ◽  
pp. 838
Author(s):  
Kirolos D. Kelada ◽  
Daniel Tusé ◽  
Yuri Gleba ◽  
Karen A. McDonald ◽  
Somen Nandi
Keyword(s):  
Economic Analysis ◽  
Process Simulation ◽  
Large Scale ◽  
Recombinant Expression ◽  
Molecular Farming ◽  
Consumer Preference ◽  
Production Method ◽  
Long Term Effects ◽  
Adverse Health Effects ◽  
Sweet Proteins

There are currently worldwide efforts to reduce sugar intake due to the various adverse health effects linked with the overconsumption of sugars. Artificial sweeteners have been used as an alternative to nutritive sugars in numerous applications; however, their long-term effects on human health remain controversial. This led to a shift in consumer preference towards non-caloric sweeteners from natural sources. Thaumatins are a class of intensely sweet proteins found in arils of the fruits of the West-African plant Thaumatococcus daniellii. Thaumatins’ current production method through aqueous extraction from this plant and uncertainty of the harvest from tropical rainforests limits its supply while the demand is increasing. Despite successful recombinant expression of the protein in several organisms, no large-scale bioproduction facilities exist. We present preliminary process design, process simulation, and economic analysis for a large-scale (50 metric tons/year) production of a thaumatin II variant using several different molecular farming platforms.

scholarly journals Discrete choice experiment for eliciting preference for health services for patients with ALS and their informal caregivers

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Katy Tobin ◽  
Sinead Maguire ◽  
Bernie Corr ◽  
Charles Normand ◽  
Orla Hardiman ◽  
...  
Keyword(s):  
Health Services ◽  
Discrete Choice Experiment ◽  
Discrete Choice ◽  
Choice Experiment ◽  
Strong Preference ◽  
Multidisciplinary Teams ◽  
Relative Importance ◽  
Trade Offs ◽  
Als Patients ◽  
The Impact

Abstract Background Amyotrophic Lateral Sclerosis (ALS) is a progressive neurodegenerative condition with a mean life expectancy of 3 years from first symptom. Understanding the factors that are important to both patients and their caregivers has the potential to enhance service delivery and engagement, and improve efficiency. The Discrete Choice Experiment (DCE) is a stated preferences method which asks service users to make trade-offs for various attributes of health services. This method is used to quantify preferences and shows the relative importance of the attributes in the experiment, to the service user. Methods A DCE with nine choice sets was developed to measure the preferences for health services of ALS patients and their caregivers and the relative importance of various aspects of care, such as timing of care, availability of services, and decision making. The DCE was presented to patients with ALS, and their caregivers, recruited from a national multidisciplinary clinic. A random effects probit model was applied to estimate the impact of each attribute on a participant’s choice. Results Patients demonstrated the strongest preferences about timing of receiving information about ALS. A strong preference was also placed on seeing the hospice care team later rather than early on in the illness. Patients also indicated their willingness to consider the use of communication devices. Grouping by stage of disease, patients who were in earlier stages of disease showed a strong preference for receipt of extensive information about ALS at the time of diagnosis. Caregivers showed a strong preference for engagement with healthcare professionals, an attribute that was not prioritised by patients. Conclusions The DCE method can be useful in uncovering priorities of patients and caregivers with ALS. Patients and caregivers have different priorities relating to health services and the provision of care in ALS, and patient preferences differ based on the stage and duration of their illness. Multidisciplinary teams must calibrate the delivery of care in the context of the differing expectations, needs and priorities of the patient/caregiver dyad.

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