Reading a water menu: Bottled water and the cultivation of taste

2017 ◽  
Vol 19 (2) ◽  
pp. 231-251 ◽  
Author(s):  
Andrew Biro
Keyword(s):  
Willingness To Pay ◽  
Human Nature ◽  
Market Segmentation ◽  
Economic Inequality ◽  
Leading Edge ◽  
Bottled Water ◽  
Water Market ◽  
Anthropogenic Influence ◽  
Social Character ◽  
The Social

The market for bottled water is growing and increasingly segmented. How do we explain not just the willingness to pay for a substance (water) that is almost free but also the increasing discernment in a drink generally considered tasteless? We argue that bottled water market segmentation is a leading edge of processes of water commodification, associated with the crisis of Fordism and rise of consumerist capitalism, where the assertion of status through commodity consumption is increasingly necessary. The extensive Ray’s & Stark water menu is analyzed to show how the taste for bottled waters is cultivated. In the menu, references to gustatory sensation are limited. Instead, the tastefulness of water inheres in the distance from anthropogenic influence, made visible through scientific (geological) discourses. The tension between the desire to consume unmediated nature and the scientific abstraction necessary to recognize it reveals the social character of the taste for bottled waters. The highly refined sense of taste that the water menu’s readers are presumed to have is a reflection of consumerist capitalism’s distinctive ways of reproducing socio-economic inequality and metabolizing non-human nature.

scholarly journals Crafting the market for bottled water: a social praxeology approach

2015 ◽  
Vol 49 (3/4) ◽  
pp. 327-349 ◽  
Author(s):  
Vinicius Brei ◽  
Mark Tadajewski
Keyword(s):  
Exponential Growth ◽  
Cultural Context ◽  
Tap Water ◽  
Historical Context ◽  
Symbolic Capital ◽  
Bottled Water ◽  
Water Market ◽  
Content Type ◽  
Consumer Value ◽  
The Social

Purpose – This paper aims to account for the crafting of the constellation of brand and consumer values around an everyday product, that of bottled water. This paper situates the exponential growth of this market in its historical and cultural context, paying particular attention to the fostering of the “social conditions of possibility” for this product in the French market. The socio-historical context and the interplay of stakeholders to the respondents’ understanding and uses of bottled water, highlighting the importance of a range of factors that made this market and product resonate with their requirements, are linked. Design/methodology/approach – This account responds to the call for more engagement with social theory in marketing and consumer research (Brownlie and Hewer, 2011). It also connects with recent scholarly pleas for a displacement of the consumer from the center of our analytic attention (Askegaard and Linnet, 2011; Holt, 2012). It does so by using the social praxeology approach associated with Pierre Bourdieu to study the affirmation and sedimentation of the practices surrounding the consumption of bottled water in France. Findings – Influential institutional actors invoked discourses of purity, nature and health, juxtaposing these with the risks of tap water consumption. These were cemented by the influence of pediatricians who encouraged changes in family drinking habits which translated into long-term shifts in consumer behavior. By contrast to studies of different contexts, our respondents were greatly enamored by the materiality of the products themselves, using these in innovative ways for aesthetic pursuits. The social praxeology approach uncovers how brand and consumer value have been constructed in the French bottled water market. Research limitations/implications – This study is based on the historical development and growth of the market for bottled water in France. It would be a valuable exercise to investigate other contexts to determine whether the strategies of symbolic competition, especially the use of expert intermediaries rich in cultural capital that can be identified, are reflected elsewhere. Practical implications – Bottled water producers will have to confront the issue of the resource-intensiveness of their products. This feature stands in marked contrast to the symbolic capital and points of differentiation that producers have weaved around bottled water. Such contradictions will be exposed by actors in other fields (e.g. the environmental movement). This can be expected to have an impact on the consumption and viability of this market in future. Originality/value – This paper uses a philosophical framework – social praxeology – to chart the development, affirmation and exponential growth of the bottled water market. Via a combination of historical re-construction and empirical research, it highlights the interactive relationships between government, producers and consumers, uncovering brand and consumer value creation.

scholarly journals Cycle of Rejection: A Psychoanalytical Reading of Doris Lessing’s “The Fifth Child”

2020 ◽  
Vol 59 (3) ◽  
pp. 37-46
Author(s):  
Inst. Widad Allawi Saddam ◽  
MA.Rasha Hatem Abed
Keyword(s):  
Human Nature ◽  
Family Members ◽  
Social Institutions ◽  
Doris Lessing ◽  
Dark Side ◽  
The Novel ◽  
Social Character ◽  
New Born ◽  
Born Child ◽  
The Social

The children absorb the positive and negative conversation from their parents. Obviously, they  response according to their receiving conversations and feeling. Doris Lessing shows the social complex relations between of diverse social character classes and their relationships to social institutions. Indeed, one of the messages of the novel is that the more individuals and society at large reject the dark side of human nature, the more they relapse into primitive barbarity. The mother in  “The fifth child” harbours the feeling of disgust and rejection towards the new born baby which results in more conflict and rejection in the novel. This paper sheds the light on Doris Lessing’s psychological ideas that shape this novel. It contributes new reading of family psychic problems and circumstances. The rejection of family members of the new born child results in many defective characteristics of the fifth child. The child’s ego is the same ego of the mother.

‘Everything Belongs to God’

2018 ◽  
Author(s):  
Walter Rech
Keyword(s):  
Social Justice ◽  
Public Good ◽  
Economic Inequality ◽  
Private Ownership ◽  
Social Conflicts ◽  
The Public ◽  
The Social ◽  
Wealth Redistribution ◽  
Social Teachings

This chapter examines and contextualizes Sayyid Qutb’s doctrine of property and social justice, which he articulated at a time of deep social conflicts in Egypt. The chapter describes how Qutb, along with other writers concerned with economic inequality in the 1920s–40s such as Hasan al-Banna (1906–1949) and Abd al-Razzaq al-Sanhuri (1895–1971), conceptualised private ownership as a form of power that must be limited by religious obligations and subordinated to the public good. The chapter further shows that Qutb made this notion of restrained property central to a broader theory of social justice and wealth redistribution by combining the social teachings of the Qur’an with the modern ideal of the centralized interventionist state. Arguably this endeavour to revitalise the Quranic roots of Islamic charity and simultaneously appropriate the discourse of modern statehood made Qutb’s position oscillate between legalism and anti-legalism.

Introduction

2018 ◽  
Author(s):  
Tim Lewens
Keyword(s):  
Social Sciences ◽  
Human Nature ◽  
Potential Functions ◽  
Human Psychology ◽  
Human Culture ◽  
The Third ◽  
Current State ◽  
Large Numbers ◽  
The Social ◽  
Compare And Contrast

Many evolutionary theorists have enthusiastically embraced human nature, but large numbers of evolutionists have also rejected it. It is also important to recognize the nuanced views on human nature that come from the side of the social sciences. This introduction provides an overview of the current state of the human nature debate, from the anti-essentialist consensus to the possibility of a Gray’s Anatomy of human psychology. Three potential functions for the notion of species nature are identified. The first is diagnostic, assigning an organism to the correct species. The second is species-comparative, allowing us to compare and contrast different species. The third function is contrastive, establishing human nature as a foil for human culture. The Introduction concludes with a brief synopsis of each chapter.

scholarly journals Rule-governed Practices in the Natural World

2020 ◽  
Vol 1 (1) ◽  
pp. 161-181
Author(s):  
Wolfgang Huemer
Keyword(s):  
Human Nature ◽  
Natural World ◽  
Prima Facie ◽  
Social Dimension ◽  
Rule Following ◽  
Contemporary Debate ◽  
Person Plural ◽  
The Social ◽  
First Person Plural ◽  
Community Rule

AbstractI address the question of whether naturalism can provide adequate means for the scientific study of rules and rule-following behavior. As the term “naturalism” is used in many different ways in the contemporary debate, I will first spell out which version of naturalism I am targeting. Then I will recall a classical argument against naturalism in a version presented by Husserl. In the main part of the paper, I will sketch a conception of rule-following behavior that is influenced by Sellars and Haugeland. I will argue that rule-following is an essential part of human nature and insist in the social dimension of rules. Moreover, I will focus on the often overlooked fact that genuine rule-following behavior requires resilience and presupposes an inclination to calibrate one’s own behavior to that of the other members of the community. Rule-following, I will argue, is possible only for social creatures who follow shared rules, which in turn presupposes a shared (first-person plural) perspective. This implies, however, that our scientific understanding of human nature has to remain incomplete as long as it does not take this perspective, which prima facie seems alien to it, into account.

The Social Character of College Students in the 1990s

1998 ◽  
Vol 40 (10) ◽  
pp. 6-33
Author(s):  
Iu. R. Vishnevskii ◽  
L. IA. Rubina
Keyword(s):  
College Students ◽  
Social Character ◽  
The Social

Water Quality Violations and Avoidance Behavior: Evidence from Bottled Water Consumption

2011 ◽  
Vol 101 (3) ◽  
pp. 448-453 ◽  
Author(s):  
Joshua Graff Zivin ◽  
Matthew Neidell ◽  
Wolfram Schlenker
Keyword(s):  
Water Quality ◽  
Drinking Water ◽  
Willingness To Pay ◽  
Water Consumption ◽  
Avoidance Behavior ◽  
Bottled Water ◽  
Poor Water Quality ◽  
Using Data ◽  
The Impact

We examine the impact of poor water quality on avoidance behavior by estimating the change in bottled water purchases in response to drinking water violations. Using data from a national grocery chain matched with water quality violations, we find an increase in bottled water sales of 22 percent from violations due to microorganisms and 17 percent from violations due to elements and chemicals. Back-of-the envelope calculations yield costs of avoidance behavior at roughly $60 million for all nationwide violations in 2005, which likely reflects a significant understatement of the total willingness to pay to eliminate violations.

Dynamics of Pakhtun Social Structure: Implications for Economic Development

2021 ◽  
pp. 27-42
Keyword(s):  
Social Psychology ◽  
United States ◽  
Economic Development ◽  
Saudi Arabia ◽  
Social Structure ◽  
The United States ◽  
Protestant Work Ethic ◽  
Social Character ◽  
Capitalist Economy ◽  
The Social

Every region and people has peculiar economic characteristics and these features largely have roots in that region‟s social structure, social psychology and its dynamics. The capitalist economy of the United States has roots in individualismand Protestant Work Ethic, influenced both by Protestant religion and the social character of the Americans; the Client Economy of Saudi Arabia has deep linkages to its tribal social structure and the so-called Bazaar Economy of Afghanistan is profoundly embedded in the Pakhtun social structure of the country. The Pakhtuns of Pakistan have a peculiar social structure and social psychology thereof having profound and extensive influence on the region‟s economy particularly its largely underdevelopedcondition. The paper explores the characteristics of Pakhtun social structure and the interactive linkages between the social edifice and economic development or lack of it.

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