Barriers to and facilitators of ultra-processed food consumption: perceptions of Brazilian adults
AbstractObjectiveTo explore how individuals perceive the availability of ultra-processed foods in their neighbourhoods and the barriers to and facilitators of consumption of such foods.DesignA qualitative design was chosen. In-depth, face-to-face semi-structured interviews were conducted and a content analysis was performed.SettingSão Paulo, Brazil.SubjectsA purposeful sample of adults (n 48), stratified by sex and age group (20–39 years and 40–59 years).ResultsAll participants perceived their neighbourhoods as favourable regarding the availability of ultra-processed foods. Three barriers were identified: health concerns, not appreciating the taste of these foods and not being used to eating them. Five facilitators, however, were identified: appreciating the taste of these foods, their children’s preference, convenience, addiction and cost.ConclusionsParticipants perceived their neighbourhoods as favourable to the consumption of ultra-processed foods and reported more facilitators than barriers to their consumption. Reported barriers point to the need to include measures promoting a healthy food system and traditional eating practices. The facilitators reinforce the idea that these foods are habit-forming and that regulatory measures to offset the exposure to ultra-processed foods are necessary.