From Cautionary Chart-Topper to Friendly Beverage Anthem: Michael Jackson's “Billie Jean” and Pepsi's “Choice of a New Generation” Television Campaign

2015 ◽  
Vol 9 (2) ◽  
pp. 178-203 ◽  
Author(s):  
JOANNA LOVE
Keyword(s):  
Cultural Theory ◽  
The Other ◽  
Voice Leading ◽  
Musical Analysis ◽  
Cautionary Tale ◽  
Musical Meaning ◽  
Other Hand ◽  
Musical Structures ◽  
New Meanings ◽  
New Generation

AbstractIn 1984 Pepsi-Cola released two groundbreaking commercials for its “Choice of a New Generation” campaign. Marketers reimagined Pepsi's product alongside superstar Michael Jackson's most iconic visual “symbols” and composed a slogan to be sung over fragments of the backing-track to his then-hit song, “Billie Jean.” Although merely replacing Jackson's original lyrics about lust and revenge with a family-oriented slogan had the potential to change meaning potentials the song held in other contexts, it was the re-working of Jackson's celebrity image and omission of key musical structures present within the original that allowed “Billie Jean” to acquire new meanings in the commercials. On the album, careful voice leading practices that pivot precariously between the natural and flat-VI underpin the score's complex harmonic structures to reinforce Jackson's cautionary tale. Pepsi's commercials, on the other hand, skillfully pick “Billie Jean” apart, extract its most memorable themes, and stitch the fragments back together. Consequently, when paired with Pepsi's overtly positive images, the reworked track noticeably diffuses the tension expressed in the original. By incorporating formal musical analysis, musicological inquiry, and formative cultural theory on advertising, MTV, and musical meaning in multimedia, this article contributes to growing discussions about pre-existing popular music's roles in advertising.

The Badkhn in Contemporary Hasidic Society: Social, Historical, and Musical Observations

2003 ◽  
pp. 279-296
Author(s):  
Yaakov Mazor
Keyword(s):  
Point Of View ◽  
The Other ◽  
Traditional Values ◽  
Radical Innovations ◽  
Other Hand ◽  
New Meanings ◽  
The Creation

This chapter discusses the badkhn in contemporary hasidic society. Hasidic society does not approve of radical innovations in relation to religious custom, and this is certainly true of the activities of badkhonim at weddings. Nevertheless, the hasidic leadership has been able to channel such activities into preferred directions, in accordance with its own conceptions and usages. Earlier practices that clashed with hasidic customs and beliefs have been discarded. On the other hand, mystical interpretation has invested some traditional values with new meanings. The badkhn's position has thus been strengthened, thanks to the legitimization of his activity from a religious point of view. The same is true of the badkhn's verses and the accompanying music. It would appear, however, that the shift of emphasis from form to content, to the inner meaning of the badkhn's activities, has resulted in the formation, on one hand, of rigorous new constraints and, on the other, of new possibilities for the creation of local or even individual, personal styles, depending on the relative involvement of the tsadikim in such activities.

Development of Products

2008 ◽  
pp. 167-189
Author(s):  
Toru Higuchi ◽  
Marvin Troutt
Keyword(s):  
The Other ◽  
Other Hand ◽  
Price Decline ◽  
Standard Design ◽  
Dominant Design ◽  
New Generation ◽  
Alternation Of Generations

This chapter explains the advancement and the price decline of products based on the VCR case. After the dominant design emerges, the product advances incrementally or cumulatively because the dominant design sets a standard design of the product and a framework for the competition. Many new generation products appeared in the market with innovative functions to spur sales. Some of them became popular and others did not. In the VCR case, most consumers bought a monaural VHS machine and, then later, a HiFi VHS machine. On the other hand, most consumers did not purchase S-VHS, D-VHS, and other advanced machines because those were too expensive in comparison with their performance. As a result, the alternation of generations of the VCR occurred only once, from the monaural to the HiFi machine.

scholarly journals Svalbard's Haunted Landscapes

Nordlit ◽  
2020 ◽  
Author(s):  
Nadir Kinossian
Keyword(s):  
Cultural Landscapes ◽  
Political Context ◽  
The Other ◽  
Social Structures ◽  
Other Hand ◽  
New Meanings

Cultural landscapes represent social structures, interests, and values. At the same time, the observer can derive, interpret, reinterpret, and inscribe new meanings to the landscape. Landscapes that are saturated with ideologically charged symbols dictate to the viewer what can and cannot be seen and derived from them. On the other hand, landscapes that are abandoned, ruined, partly erased, and deprived of actors, activities, and political context present a different sort of setting. What can be derived from them? What or whom do they represent? Can the current conceptualisations help to capture their meanings? This paper attempts to expand the debate on cultural landscapes, by exploring the linkages to the concepts of haunting and ghosts. It uses the Russian settlements of Barentsburg, Pyramiden and Grumant, located in Svalbard (Norway), as an example. The paper argues that ruined and abandoned landscapes are ‘haunted’, and that the viewer can engage with a haunted landscape through interactions with ‘ghosts’ – fictitious agents that fulfil two roles: i) allowing the viewer to associate with the ghost, and ii) reminding the viewer of the bygone actors, forces, and contexts that shaped the landscape.

scholarly journals A Study on Two New Chinese Mandarin Phrases “Jiang Zhen” (讲真) and “Lao Siji” (老司机) from the Three Dimensions of Language

2016 ◽  
Vol 2 (1) ◽  
pp. 86
Author(s):  
Aihua Wen
Keyword(s):  
Real Life ◽  
The Other ◽  
Three Dimensions ◽  
The Internet ◽  
The Public ◽  
Other Hand ◽  
Internet Users ◽  
Southern Chinese ◽  
New Meanings ◽  
Chinese Dialects

Internet users have given two existing phrases in Chinese, “Jiang Zhen” and “Lao Siji” new second definitions. “Jiang Zhen” which exists in some southern Chinese dialects is gradually becoming a new Mandarin phrase. The phrase’s meaning is being transformed and this new meaning is being used by Chinese netizens. This new and transformed meaning has spread quickly throughout the internet. On the other hand, “Lao Siji” now has several new meanings and has become more popular in online and real life conversations. From the three dimensions of language namely semantics, syntax and pragmatics, the two new phrases have their intrinsic connotations. Currently, different sections of the public hold different attitudes to these two new phrases, so their vitality is still waiting for the test of time.

scholarly journals Climate Change in India: A Wakeup Call from Bollywood

2020 ◽  
Vol 12 (5) ◽  
Author(s):  
Manvi Sharma ◽  
◽  
Ajay K. Chaubey
Keyword(s):  
Climate Change ◽  
Detailed Analysis ◽  
Environmental Degradation ◽  
Climatic Condition ◽  
Drastic Change ◽  
The Other ◽  
Other Hand ◽  
The Masses ◽  
New Generation ◽  
The Village

Amidst Bollywood’s romanticized landscapes and grandeur settings, depiction of the flora and fauna, roaring rivers and drought prone lands, is difficult to locate. But the new millennium has witnessed some new generation filmmakers, sensitized towards the ecological concerns, thus marking a shift from the illustration of idealised landscapes to the representation of nature’s wrath. Since, cinema in India, has a deep-rooted impact on the masses, these creators employ films as tools to sensitize the population towards the climate change threat which though as perilous as the COVID-19 crisis, is often ignored by a significant amount of population. Dawning upon themselves the responsibility of environmental awakening, Nila Madhab Panda and Abhishek Kapoor highlight in their movies, Kadvi Hawa(2017) and Kedarnath(2018), respectively, the horrors of human callousness, leading to drastic change in Climatic condition in India. Panda’s Kadavi Hawa, dealing with non-repayment of loans followed by suicides, portrays the heart-wrenching imagery of environmental degradation and Climate change that has rendered the Village of Mahua, arid and infertile. Kapoor’s Kedarnath on the other hand, appeals for action through horrifying imagery of the catastrophic floods that disrupted the holy town of Kedarnath, in 2013. Through a detailed analysis of the aforementioned visual portrayals, this article aims to emphasise as to how Films can play an important role in effectively addressing dealing with the issues related to Climate. Further, the rationale of this paper is to underscore the possibility of more such storylines, as a tool towards effective engagement and levitation of conscience.

Reporting terrorism in Muslim Asia: the Peshawar massacre

2019 ◽  
Vol 173 (1) ◽  
pp. 108-124
Author(s):  
Saira Ali ◽  
Umi Khattab
Keyword(s):  
Discourse Analysis ◽  
Media Coverage ◽  
War On Terror ◽  
The Other ◽  
Terror Attack ◽  
The West ◽  
Mainstream Media ◽  
Other Hand ◽  
New Meanings ◽  
Western Civilisation

Terrorism is not a threat to Western civilisation alone. Drawing on interdisciplinary perspectives and using Pakistan as a case, where the war-on-terror is being fought ceaselessly, analysis was carried out on Pakistan’s mainstream media coverage of, and citizen media reactions to, the December 2014 Peshawar school terror attack where 144 people, mostly children, were killed. Discourse analysis of media texts reflects that Pakistan’s mainstream media was spineless in openly fighting terrorism as it focused on the victims of the attack while camouflaging stories with shahadat-ism (martyrdom). On the other hand, citizen media condemned the Taliban perpetrators and hotly debated the perils of Taliban-ism and Islamo-fascism. Attempts to fight militant Islamism and mitigate terrorism were evident in an emerging citizen sphere where the issue took on new meanings, unlike the West. It is important for journalists to be culturally alert in reporting ‘terrorism’ in the light of the intersections of Islamism.

»Records in becoming«. Concepts and challenges

2018 ◽  
Vol 1 (2) ◽  
pp. 317-322
Author(s):  
Bogdan Florin Popovici ◽  
Keyword(s):  
Business Process ◽  
The Other ◽  
Records Continuum ◽  
Other Hand ◽  
New Meanings ◽  
Proper Representation

The paper examines a concept-records in becoming-and its possible implications for archival management.In 1994, Sue McKemmish uses the same term, record in becoming, in order to assert that the record is never finished. Within the framework of Australian records continuum, she supports the idea that at every step in a record existence, at any interaction with people, systems, business process, that record acquire new meanings, annotations, significances, therefore is never finished. Using the same terms in archival literature brings, first of all, confusions and an explanation of the mindset and implications of the two usage is intended. On the other hand, for each case, archival management needs an updated approach, in order to preserve and to deliver the proper representation of record to the users

New Generation of Optical NoC System with Wireless CDMA Architecture

2015 ◽  
Vol 36 (3) ◽  
Author(s):  
Hichem Mrabet ◽  
Rabah Attia
Keyword(s):  
System Performance ◽  
Thermal Noise ◽  
Network On Chip ◽  
The Other ◽  
Node Number ◽  
Good System ◽  
Other Hand ◽  
Wireless Cdma ◽  
On Chip ◽  
New Generation

AbstractIn this paper, a new generation of Network-on-chip (NoC) system with CDMA code is proposed. A Bipolar CDMA code is used to provide a good system performance and to reduce MAI. Two structures of a detector are employed, which are the PIN and the APD detectors, while putting into consideration thermal noise. On one hand, we are proving, in this work, that system performance can achieve a good BER value in optical context with an acceptable node number. On the other hand, system bandwidth can reach 16 Gbit/s with an acceptable SNR compared to wired architecture.

Musical Analysis: Hearing Is Believing?

1984 ◽  
Vol 2 (2) ◽  
pp. 237-244 ◽  
Author(s):  
Stephen Walsh
Keyword(s):  
Experimental Evidence ◽  
Psychological Testing ◽  
The Other ◽  
Musical Analysis ◽  
Other Hand ◽  
Perceptual Psychology ◽  
The Mind ◽  
The Way

Written by a musician untrained in psychology, this article draws attention to problems arising from the separation of the disciplines of perceptual psychology and musical analysis. Psychologists are apt to make prescriptions about the nature of music based on a narrow and often primitive understanding of the medium. Musicians, on the other hand, are in the habit of basing analysis on sweeping assumptions about the nature of perception for which there is little experimental evidence. The author argues, however, that although it would be useful for such assumptions to be subjected to rigorous psychological testing, the assumptions themselves are not to be dismissed as evidence of the way the mind understands music.

scholarly journals Inhibition of scaling water of Tiznit region by "LEVALL®10".

2019 ◽  
Vol 8 (4) ◽  
pp. 283-289 ◽  
Author(s):  
Said Ben-aazza ◽  
Abdallah Hadfi ◽  
M'bark Belattar ◽  
Said Mohareb ◽  
Naima Hafid ◽  
...  
Keyword(s):  
Calcium Carbonate ◽  
Water Treatment ◽  
Potable Water ◽  
The Other ◽  
Ecological Effect ◽  
Water Pipes ◽  
Other Hand ◽  
The One ◽  
New Generation ◽  
Carbonate Deposits

Combating the formation of calcium carbonate deposits in potable water pipes presents a challenge for water treatment systems, The use of inhibitors is one of the best techniques to prevent or delay the formation of these deposits. It is therefore essential to find a new generation of scale inhibitors, which is distinguished, on the one hand, by a better inhibiting effectiveness of calcium carbonate, and, on the other hand, by their ecological effect due to the respect of health and environment norms.

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