scholarly journals Research and Practice of Agricultural Product Quality Traceability Social Intercourse Application

2021 ◽  
Vol 235 ◽  
pp. 03007
Author(s):  
Yong Yang ◽  
Tongyang Wei ◽  
Min Li
Keyword(s):  
Social Media ◽  
Product Quality ◽  
Real Time ◽  
Social Services ◽  
Rapid Development ◽  
Agricultural Product ◽  
Qr Code ◽  
Research And Practice ◽  
The Social ◽  
Social Intercourse

The social intercourse application of agricultural product quality traceability is facing historical opportunities such as the growth of member agriculture, consumption upgrading and grading, rapid development of social media and social services in the current internet era. This research divides the users of social intercourse application of agricultural product quality traceability into producers, consumers and distributors, and points out that the application should have the features of being open and easy to spread, free of charge and easy to access, interesting and attractive, real-time and interactive and for dissemination, it can be carried out through searching and subscribing the producers, recording and forwarding the content, as well as scanning agricultural product traceability QR code. Based on the above-mentioned methods and ideas, the “Nongdu Easy to Trace” Wechat program based on Wechat platform has been developed and has been widely promoted and used in many provinces in China.

The effectiveness of Social Media Instagram as a Promotion of Agricultural product of fruits. (case :Instagram TaniHub Indonesia, Pasar Minggu, Jakarta Selatan)

2020 ◽  
Vol 4 (6) ◽  
pp. 866
Author(s):  
Nensy Yohana Natalia Pasaribu
Keyword(s):  
Social Media ◽  
Media Exposure ◽  
Agricultural Product ◽  
Marketing Activity ◽  
Feedback Message ◽  
The Social ◽  
The Media

Agriculture produces processed product which is perishable, so that the agricultural product should be distributed immediately. Processed product can be promoted to attract consumers to buy the product. One of the media that can be used to promote processed agricultural product is social media. Social media is needed to ease the marketing activity on the product. Social media is viral and can be delivered directly and personally to the consumer. Indicators are used to know the effectiveness of the social media as promotion media with AIDA concept. The results showed that promotion through Instagram has not been effective in the stages of attention (attention), interest (interest), desire (desire), and action (action). This study also explains that there is a relationship between the characteristics of gender followers and the level of social media exposure to the frequency of messages. In addition, there is also a relationship between the frequency of message feedback, message attractiveness, and intelligence in delivering messages with the interest stage. 

scholarly journals Native Advertising—The Formats and Types of Content Most Demanded by Brands in the Spanish Media

2021 ◽  
Vol 2 (4) ◽  
pp. 529-544
Author(s):  
Daniel Zomeño ◽  
Rocío Blay-Arráez
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Editorial Content ◽  
Media Environment ◽  
The Social ◽  
Media Ecosystem ◽  
The Media ◽  
Media Formats ◽  
Depth Interviews

Media convergence and the incorporation of new narratives typical of the consumption habits of younger audiences in the social media environment have led to the proliferation of a wide variety of formats and types of content in the media ecosystem through which the editorial content offered to brands is being distributed. This qualitative research, using in-depth interviews with a qualified sample of branded content managers from the main Spanish media, allows us to determine the main characteristics of the native advertising demanded by advertisers. The results corroborate observations that content channelled through more sophisticated consumption experiences, using both multimedia and interactivity with a clear transmedia approach, tends to be better received by the audience and, therefore, in greater demand by brands. It also confirms that both video and social media formats have grown exponentially when it comes to providing an outlet for branded content. Based on the results obtained, a proposed classification of these products, including definitions, has been drawn up so they can be publicised to the professional world, offering the reflection and precision that their rapid development has not allowed until now.

scholarly journals Utilization of the Tiktok Video Application as a Means of Showing Existence And Self-Disclosure of Teenagers on Social Media

2021 ◽  
Vol 04 (09) ◽  
Author(s):  
Esty Wulandari ◽  
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Self Disclosure ◽  
Social Penetration Theory ◽  
Video Application ◽  
The Social ◽  
Social Penetration ◽  
Use Of Social Media ◽  
Share Information ◽  
Stable Stage

Along with the rapid development of technology, the current use of social media by the community is also increasing. One of the social media that is currently on the rise is the TikTok application. TikTok application users come from various backgrounds and ages, including teenagers. Video-based TikTok features accompanied by music, writing, and pictures are considered attractive so that they are liked by teenagers as a means of showing their existence and self-disclosure. TikTok is also currently developing as a way to share information. The theory applied by the researcher was Alman and Taylor's Social Penetration Theory. In addition to such theory, this paper are supported and strengthened by the concepts of Self-Disclosure, Social Media, Teenagers, TikTok, and also Self-Existence. This paper was a qualitative descritpive study which applied a qualitative study method. This paper involved several informants namely teenagers who were also the users of the TikTok application. The inclusion criteria here were teenagers who had a TikTok account, were active on TikTok, and used TikTok as part of their existence and self-disclosure. The results of this study explored the process of self-disclosure and also the existence carried out by the informants in accordance with the stages proposed in the social penetration theory. Informants passed through the stages of self-disclosure sequentially from the orientation stage to the stable stage so that the existence of teenagers in presenting themselves on social media could be observed.

scholarly journals A Framework for Interrogating Social Media Images to Reveal an Emergent Archive of War

2019 ◽  
Vol 13 (1-2) ◽  
pp. 196-222 ◽  
Author(s):  
Arijus Pleska ◽  
Andrew Hoskins ◽  
Karen Renaud
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Rapid Development ◽  
Visual Representations ◽  
Visual Image ◽  
Media Images ◽  
The Past ◽  
The Social ◽  
Social Media Platforms ◽  
Identification Techniques

The visual image has long been central to how war is seen, contested and legitimised, remembered and forgotten. Archives are pivotal to these ends as is their ownership and access, from state and other official repositories through to the countless photographs scattered and hidden from a collective understanding of what war looks like in individual collections and dusty attics. With the advent and rapid development of social media, however, the amateur and the professional, the illicit and the sanctioned, the personal and the official, and the past and the present, all seem to inhabit the same connected and chaotic space. However, to even begin to render intelligible the complexity, scale and volume of what war looks like in social media archives is a considerable task, given the limitations of any traditional human-based method of collection and analysis. We thus propose the production of a series of ‘snapshots’, using computer-aided extraction and identification techniques to try to offer an experimental way in to conceiving a new imaginary of war. We were particularly interested in testing to see if twentieth century wars, obviously initially captured via pre-digital means, had become more ‘settled’ over time in terms of their remediated presence today through their visual representations and connections on social media, compared with wars fought in digital media ecologies (i.e. those fought and initially represented amidst the volume and pervasiveness of social media images). To this end, we developed a framework for automatically extracting and analysing war images that appear in social media, using both the features of the images themselves, and the text and metadata associated with each image. The framework utilises a workflow comprising four core stages: (1) information retrieval, (2) data pre-processing, (3) feature extraction, and (4) machine learning. Our corpus was drawn from the social media platforms Facebook and Flickr.

scholarly journals Digital Marketing Study, Through Instagram Media Case Study of Private Universities in the Tangerang Region

2020 ◽  
Vol 18 (2) ◽  
pp. 1
Author(s):  
Indra Gunawan ◽  
Tjong Se Fung ◽  
Diana Silaswara
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Learning Activities ◽  
Public Confidence ◽  
Tertiary Institution ◽  
Tertiary Institutions ◽  
The Public ◽  
The Social ◽  
Use Of Social Media

The rapid development of technology makes a big change to every activity carried out both individuals and organizations. The speed of information is a necessity for every individual and organization. Universities as institutions engaged in education make changes in communication to the community. In implementing the tri dharma of tertiary institutions in each of their activities, the tertiary institution utilizes social media. One of the social media chosen is Instagram because it is loved by millennials. The use of Instagram as a medium of communication has an impact on increasingly creative tertiary institutions conducting information on each of their activities. With the use of social media, tertiary institutions can inform the public about their creativity so that it impacts on public confidence in their learning activities

Social Currency Is a Personal Entity in the Social Media Platform Domain: Sharing and Caring Phenomenon in E-Commerce Platform

2021 ◽  
Author(s):  
Jashim Khan ◽  
Meng Tao ◽  
Faizan Alam
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Information And Communication Technologies ◽  
Rapid Development ◽  
Time Sharing ◽  
Social Media Platform ◽  
Massive Growth ◽  
The Social ◽  
Social Currency ◽  
Media Platform

Due to the rapid development of information and communication technologies, many daily activities have been merged online, and they have become more flexible and more effective. The massive growth in the number of online users has activated virtual word concepts and created a new phenomenon: the social currency to facilitate e-commerce activities such as buying, selling, and trading on social media. This study aims to recognize how social contacts in 'action' within social media platform permeates sharing and transactions of valuable resources. The active interaction, entertainment, e-WOM traded in social networks are conceptualized as 'social currency' that people owe to each other in social circulation. This study demonstrates the importance of consumers' time-sharing (CTS) concept in the social media environment to earn social reputation (reviews, likes, comments, followers, favorite). A total of eight exploratory semi-structured qualitative depth-interviews were conducted at Dalian China. The data were analyzed using NVivo 12 software. Results suggested that the interaction, entertainment, e-WOM and traded between time and money in social networks are conceptualized as 'social currency' that people owe to each other in social circulation. The current study confirms the importance of the newly developed social currency concept in terms of social circulation.

Social Currency Is a Personal Entity in the Social Media Platform Domain: Sharing and Caring Phenomenon in E-Commerce Platform

2021 ◽  
Author(s):  
Jashim Khan ◽  
Meng Tao ◽  
Faizan Alam
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Information And Communication Technologies ◽  
Rapid Development ◽  
Time Sharing ◽  
Social Media Platform ◽  
Massive Growth ◽  
The Social ◽  
Social Currency ◽  
Media Platform

Due to the rapid development of information and communication technologies, many daily activities have been merged online, and they have become more flexible and more effective. The massive growth in the number of online users has activated virtual word concepts and created a new phenomenon: the social currency to facilitate e-commerce activities such as buying, selling, and trading on social media. This study aims to recognize how social contacts in 'action' within social media platform permeates sharing and transactions of valuable resources. The active interaction, entertainment, e-WOM traded in social networks are conceptualized as 'social currency' that people owe to each other in social circulation. This study demonstrates the importance of consumers' time-sharing (CTS) concept in the social media environment to earn social reputation (reviews, likes, comments, followers, favorite). A total of eight exploratory semi-structured qualitative depth-interviews were conducted at Dalian China. The data were analyzed using NVivo 12 software. Results suggested that the interaction, entertainment, e-WOM and traded between time and money in social networks are conceptualized as 'social currency' that people owe to each other in social circulation. The current study confirms the importance of the newly developed social currency concept in terms of social circulation.

Dried Jujubes Online Detection Based on Machine Vision

2013 ◽  
Vol 655-657 ◽  
pp. 673-678 ◽  
Author(s):  
Ji Xiang Jiang ◽  
Jian Hua Zhou
Keyword(s):  
Machine Vision ◽  
Product Quality ◽  
Real Time ◽  
Computer Hardware ◽  
Agricultural Product ◽  
Quality Inspection ◽  
Online Detection ◽  
Real Time Classification ◽  
At Home

Along with the computer hardware and software to continuously improve and the performance of the price going down, machine vision technology more and more application in agricultural product quality inspection and grading field. The characteristics of the machine vision technology is speed, information and multi-function, can complete the grading of the size, shape, color, defects, and many other. Apples and other fruits at home and abroad are relatively mature, however, due to growing location, dried jujubes machine vision grading is few studied. This article mainly discusses the choice of dried jujubes background and size detection. The results show that at the same time ensure enough in production, sorting accuracy can reach 80%-85% or so. Machine vision also apply to dried jujubes real-time classification.

Real Time Sentiment Analysis

2020 ◽  
Vol 11 (1) ◽  
pp. 27-35
Author(s):  
Sandip Palit ◽  
Soumadip Ghosh
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Real Time ◽  
Unstructured Data ◽  
Societal Issues ◽  
The Social ◽  
The World ◽  
Social Media Platforms ◽  
Primary Medium ◽  
Different Parts

Data is the most valuable resource. We have a lot of unstructured data generated by the social media giants Twitter, Facebook, and Google. Unfortunately, analytics on unstructured data cannot be performed. As the availability of the internet became easier, people started using social media platforms as the primary medium for sharing their opinions. Every day, millions of opinions from different parts of the world are posted on Twitter. The primary goal of Twitter is to let people share their opinion with a big audience. So, if the authors can effectively analyse the tweets, valuable information can be gained. Storing these opinions in a structured manner and then using that to analyse people's reactions and perceptions about buying a product or a service is a very vital step for any corporate firm. Sentiment analysis aims to analyse and discover the sentiments behind opinions of various people on different subjects like commercial products, politics, and daily societal issues. This research has developed a model to determine the polarity of a keyword in real time.

Sign in / Sign up

Export Citation Format

Share Document