scholarly journals Utilization of the Tiktok Video Application as a Means of Showing Existence And Self-Disclosure of Teenagers on Social Media

2021 ◽  
Vol 04 (09) ◽  
Author(s):  
Esty Wulandari ◽  
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Self Disclosure ◽  
Social Penetration Theory ◽  
Video Application ◽  
The Social ◽  
Social Penetration ◽  
Use Of Social Media ◽  
Share Information ◽  
Stable Stage

Along with the rapid development of technology, the current use of social media by the community is also increasing. One of the social media that is currently on the rise is the TikTok application. TikTok application users come from various backgrounds and ages, including teenagers. Video-based TikTok features accompanied by music, writing, and pictures are considered attractive so that they are liked by teenagers as a means of showing their existence and self-disclosure. TikTok is also currently developing as a way to share information. The theory applied by the researcher was Alman and Taylor's Social Penetration Theory. In addition to such theory, this paper are supported and strengthened by the concepts of Self-Disclosure, Social Media, Teenagers, TikTok, and also Self-Existence. This paper was a qualitative descritpive study which applied a qualitative study method. This paper involved several informants namely teenagers who were also the users of the TikTok application. The inclusion criteria here were teenagers who had a TikTok account, were active on TikTok, and used TikTok as part of their existence and self-disclosure. The results of this study explored the process of self-disclosure and also the existence carried out by the informants in accordance with the stages proposed in the social penetration theory. Informants passed through the stages of self-disclosure sequentially from the orientation stage to the stable stage so that the existence of teenagers in presenting themselves on social media could be observed.

scholarly journals Online self-disclosure among students of higher institutions of learning in Ibadan Metropolis, Nigeria

2020 ◽  
Vol 7 (1-2) ◽  
pp. 1-19
Author(s):  
Olayinka Abimbola Egbokhare ◽  
Adeola Obafemi Mobolaji
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Self Disclosure ◽  
Social Penetration Theory ◽  
Social Penetration ◽  
Literacy Knowledge ◽  
Online Behaviour ◽  
Use Of Social Media ◽  
Higher Institutions ◽  
Online Conversation

The popularity of social network sites has influenced communication behaviour in a variety of contexts. Thus, this study examined the online behaviour of social media users as regards self-disclosure, motivations and gratifications. The study adopted Social Penetration Theory by Irwin Altman and Dalmas Taylor and data were gathered through questionnaire from randomly selected 330 respondents and from purposively selected 16 respondents in two sessions of Focus GroupDiscussion (FGD) among the students of University of Ibadan and the Polytechnic Ibadan. Although some respondents agreed that relationship management (56.1%) and need for self-expression (60.3%) motivated them to self-disclose on Facebook and Instagram, most disagreed that reciprocity (65.0%), mutual self-disclosure (78.2%), social validation (66.3%) and show off (78.6%) motivated them. Also, most respondents agreed that they sought gratifications from intimate relationship (56.1%), killing boredom (55.4%), seeking people’s opinions (67.3%) and maintaining online conversation (58.0%). However, qualitative data revealed that most respondents were motivated by and also sought gratifications from many of the factors aforementioned for online self-disclosure. Therefore, this study recommended that social media users should be orientated on the proper use of social media as it is obvious that many of them lack the requisite online literacy knowledge; with this, social media users will make use of the platform without risking their privacy. Keywords: Online self-disclosure, Facebook, Instagram, SPT, Social media users

scholarly journals Digital Marketing Study, Through Instagram Media Case Study of Private Universities in the Tangerang Region

2020 ◽  
Vol 18 (2) ◽  
pp. 1
Author(s):  
Indra Gunawan ◽  
Tjong Se Fung ◽  
Diana Silaswara
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Learning Activities ◽  
Public Confidence ◽  
Tertiary Institution ◽  
Tertiary Institutions ◽  
The Public ◽  
The Social ◽  
Use Of Social Media

The rapid development of technology makes a big change to every activity carried out both individuals and organizations. The speed of information is a necessity for every individual and organization. Universities as institutions engaged in education make changes in communication to the community. In implementing the tri dharma of tertiary institutions in each of their activities, the tertiary institution utilizes social media. One of the social media chosen is Instagram because it is loved by millennials. The use of Instagram as a medium of communication has an impact on increasingly creative tertiary institutions conducting information on each of their activities. With the use of social media, tertiary institutions can inform the public about their creativity so that it impacts on public confidence in their learning activities

scholarly journals Self Disclosure Pengguna Bottled di Wilayah Jakarta

Koneksi ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 398
Author(s):  
Evelyn Natasha ◽  
Septia Winduwati
Keyword(s):  
Social Media ◽  
Qualitative Approach ◽  
Self Disclosure ◽  
Social Penetration Theory ◽  
Purposive Sampling ◽  
Study Results ◽  
Social Penetration ◽  
Johari Window ◽  
Study Database

Bottled users' self-disclosure is the occurrence by writing the contents of the heart and feelings about various things as well as statements that are sometimes unable to be discussed like things that are intimately or  private when announced on general media, not anonymous. The purpose of determining how self-disclosure of anonymous social media users named Bottled. This research uses self-disclosure theory (Johari Window) and social penetration theory. This research uses a qualitative approach with the method used is a case study. Database collection technically with interviews, observation, and documentation. The key information this study were Psychologists as expert speakers and three supporting informants who were found through purposive sampling techniques.This study results reveal that self-disclosure that occurs in Bottled users makes individuals more comfortable to be open about evaluative and descriptive expressions. Bottled users' self-disclosure is also a form of self-clarification. Self disclosure pengguna Bottled ini merupakan terjadinya suatu tindakan  pengungkapan diri menggunakan menuliskan isi hati dan perasaan tentang berbagai  macam hal serta pernyataan-pernyataan yang terkadang  mampu dibicarakan misalnya hal yang bersifat intim atau terlalu privasi bila dibagikan pada media yang terlalu generik, yang bukan anonim. Penelitian ini bertujuan buat mengetahui bagaimana self-disclosure pengguna media umum anonim bernama Bottled. Penelitian ini menggunakan teori a (Johari Window) & teori penetrasi sosial. Penelitian ini memakai pendekatan kualitatif menggunakan metode yang digunakan merupakan studi perkara. Teknik pengumpulan data menggunakan wawancara, observasi dan dokumentasi. Narasumber  dalam penelitian ini adalah Psikolog menjadi narasumber pakar dan tiga informan pendukung yang ditemukan melalui teknik purposive sampling. Hasil penelitian ini mengungkapkan bahwa self disclosure yang terjadi pada pengguna Bottled berakibat individua lebih nyamana untuk terbukaa tentang ungkapan yang evaluatif & naratif. Self disclosure pengguna Bottled pula sebagai bentuk penjernihan diri. 

scholarly journals Can You Handle the Distance? A Look Into Social Media and the Effects on Long-Distance Relationships

2017 ◽  
Vol 4 ◽  
Author(s):  
Bailey House ◽  
Marisa McGinty ◽  
Linzy Heim
Keyword(s):  
Social Media ◽  
Research Study ◽  
Online Communication ◽  
Long Distance ◽  
Social Penetration Theory ◽  
College Age ◽  
Time Period ◽  
The Social ◽  
Social Penetration ◽  
The Relationship

The following research study focused on long distance romantic relationships and the communication used when faced with separation. Many different medias are utilized in relational maintenance and the literature review of this paper explores those options. Online communication and numerous social media sites can positively or negatively affect the relationship quality. After analyzing secondary research, a primary research study was conducted monitoring one newly formed college age couple and their communication for a four-week time period. When looking at the information and data collected, there were numerous examples to show the Social Penetration Theory in this couple’s growing relationship. The final section offers limitations and suggestions for further research of similar studies.

Self-Disclosure In Finding Dating Partners Among Users of Online Game Application

2021 ◽  
Vol 04 (03) ◽  
Author(s):  
Trufi Murdiani ◽  
Keyword(s):  
Qualitative Study ◽  
The Self ◽  
Online Media ◽  
Online Game ◽  
Case Study Method ◽  
Self Disclosure ◽  
Social Penetration Theory ◽  
The Social ◽  
Social Penetration

Nowadays, starting acquaintance to looking for dates through online media is very common. HAGO, an online game application that is currently popular and widely used by Indonesians, has turned out to be a medium for finding dating partners for some people. This study was conducted to determine the self-disclosure process carried out by users of the HAGO online game application in finding dating partners. Researchers applied the Social Penetration Theory by Alman and Taylor. There are 4 stages described in the Social Penetration Theory to achieve intimacy, namely the orientation stage, exploratory affective stage, affective exchange stage and stable exchange stage. This was a qualitative study using a case study method. Researchers took 4 informants who were users of the HAGO online game application who had or were dating and had a relationship with someone he knew through the HAGO online game application. The result of this study showed that self-disclosure process carried out by the informants was in accordance with the stages in the social penetration theory. Informants sequentially went through the self-disclosure stage from the orientation stage until the stable exchange stage.

scholarly journals Searching and sharing of information in social networks during the different stages of a trip

2018 ◽  
pp. 185-212 ◽  
Author(s):  
Assumpció Huertas ◽  
Estela Marine-Roig
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Online Social Media ◽  
The Social ◽  
Use Of Social Media ◽  
The Relationship ◽  
Source Of Information ◽  
Share Information ◽  
Three Phases

There are three phases in the use of online social media by tourists: before, during and after the trip. The aim of this study is to determine what social network users use to find information before and during the trip, the type of information they search, and where they share information. The study also identifies the relationship this has with the trustworthiness social networks provide them, especially distinguishing the social networks managed by the destination organizations. Therefore, we conduct a survey of 800 tourists who are social network users. Results show that social networks are not a major source of information before or during the trip but are very important for sharing contents after the experience, and that the most searched information concerns the main attractions of the destination. Moreover, there is a relationship between the use of social media and their perceived trustworthiness. In this case, for those who use social networks managed by destinations, these give them greater confidence.

scholarly journals Players in the parasocial: Athletes impact on advertising through parasocial interactions

2017 ◽  
Author(s):  
◽  
Lauren Louise Giwa-Amu
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Parasocial Interaction ◽  
Parasocial Relationships ◽  
Social Penetration Theory ◽  
The Social ◽  
Social Penetration ◽  
Effective Advertising ◽  
Parasocial Interactions

This research focuses on the social-media driven convention of advertising in order to analyze the parasocial interactions between athlete endorsers and audiences on Facebook. Wardell Stephen Curry II will be the focus of this study due to his placement on Forbes list of The NBA Endorsement All Stars in 2016. A content analysis including posts and comments from Curry's verified Facebook page during the 2015-2016 and 2016-2017 regular NBA seasons will be used to analyze the type of advertising messages and the effectiveness of the athlete/audience interactions. The goal of this study is to establish whether parasocial interaction can serve as an effective advertising tool. The results of this study could imply that advertisers will benefit from encouraging their endorsers to interact with audiences, or use parasocial techniques to foster a sense of personalization in communication about the brand on social media in order to enhance sales and the overall success of the brand. Keywords: Parasocial Relationships, Social Penetration Theory, Content Analysis, Endorsements, Advertising. Athletic

scholarly journals Effects of Social Media on Firm Performance and Customer Relations-Evidence from Ghana

2019 ◽  
Vol 10 (1) ◽  
pp. 101
Author(s):  
Asare Evans Kwabena ◽  
Kaodui Li ◽  
Osei-Assibey Mandella Bonsu ◽  
Obeng Belinda Faamaa ◽  
Baah Alexander
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Social Science ◽  
Customer Relations ◽  
Improve Performance ◽  
The Social ◽  
Use Of Social Media

The possibilities for companies to reach out more people to get in-depth understanding about brand, products, and services is through social media pages. We examined effects of social media on performance and customer relations of companies in Ghana. We obtained data from 390 respondents through structured questionnaires, and was analyzed with statistical package for social science (SPSS). The findings indicate increased awareness and usage of social media by companies in Ghana. However, customer’s desire for a products could be influence by company’s advertisement through social media post. We established that, managers are expectant with the use of social media enhancing customer’s relationship. Therefore, managers should modify their website to complement the social media strategies, identify the actions, wants and demands of customers to improve performance. We discussed several managerial recommendations.

How to foster employee satisfaction by means of coaching, motivation, emotional salary and social media skills in the agri-food value chain

New Medit ◽  
2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Keyword(s):  
Social Media ◽  
Value Chain ◽  
Employee Satisfaction ◽  
Data Set ◽  
Business Skills ◽  
A Value ◽  
The Social ◽  
Use Of Social Media ◽  
Food Value ◽  
Insight Into

Most employee satisfaction studies do not consider the current digital transformation of the social world. The aim of this research is to provide insight into employee satisfaction in agribusiness by means of coaching, motivation, emotional salary and social media with a value chain methodology. The model is tested empirically by analysing a survey data set of 381 observations in Spanish agribusiness firms of the agri-food value chain. The results show flexible remunerations of emotional salary are determinants of employee satisfaction. Additionally, motivation is relevant in the production within commercialisation link and coaching in the production within transformation link. Whole-of-chain employees showed the greatest satisfaction with the use of social media in personnel management. Findings also confirmed that employees will stay when a job is satisfying. This study contributes to the literature by investigating the effect of current social and digital business skills on employee satisfaction in the agri-food value chain.

Understanding the social media interactivity paradox: the effects of social media interactivity on communication quality, work interruptions and job performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xiangyu Liu ◽  
Bowen Zheng ◽  
Hefu Liu
Keyword(s):  
Social Media ◽  
Job Performance ◽  
Organizational Outcomes ◽  
Survey Study ◽  
Communication Quality ◽  
Media Dependency ◽  
Content Type ◽  
Work Interruptions ◽  
The Social ◽  
Use Of Social Media

PurposeAlthough social media is widely used for organizational communication, studies have begun to show its controversial effects on job performance in the workplace. To investigate these effects, this study developed a conceptual framework for how social media interactivity affects communication quality and work interruption, as well as how such effects impact job performance.Design/methodology/approachThe proposed theoretical model was empirically validated through a survey study of 556 employees in China.FindingsThe results verified a social media interactivity paradox that indicated social media interactivity increased both communication quality and work interruptions. The results further showed that high levels of social media dependency were a detriment to organizations.Originality/valueThis study verified the existence of a social media interactivity paradox in the use of social media for workplace communication. Moreover, results revealed that the effect of social media interactivity on organizational outcomes depends on its respective dimensions.

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