scholarly journals A Study on Construction of Brand Image for Cultural Tourism Based on Visual Grammar --- Taking the Brand Image of “Mystery” of Xiangxi as an Example

2019 ◽  
Vol 25 ◽  
pp. 03003
Author(s):  
Ying Liu
Keyword(s):  
Brand Image ◽  
Cultural Tourism ◽  
Vital Role ◽  
Core Competitiveness ◽  
The Core ◽  
Core Value ◽  
Deep Integration

With the deep integration development of culture and tourism, cultural tourism brand has become an important factor of core competitiveness. As the brand of cultural tourism of Xiangxi Tujia and Miao Autonomous Prefecture (hereafter referred to as Xiangxi), “Mystery” represents the core value of Xiangxi’s culture and tourism. The publicity video of Mysterious Xiangxi becomes the important carrier of the “Mystery” brand, playing a vital role in the transmission of brand image. This paper illustrates and analyzes the constructing features of brand image of “Mystery” from dimensions of representation meaning, interactive meaning and composition meaning respectively based on visual grammar, and puts forward some suggestions on it combining with four factors of cultural brand image design.

Financial Engineering and the Risk Management of Commercial Banks

2014 ◽  
Vol 926-930 ◽  
pp. 3822-3825
Author(s):  
Yong Ming Pan ◽  
Xiao Li Wang
Keyword(s):  
Risk Management ◽  
Commercial Bank ◽  
Commercial Banks ◽  
Financial Engineering ◽  
Financial Risks ◽  
Core Competitiveness ◽  
Management Tools ◽  
The Core ◽  
The Core Competitiveness ◽  
Deep Integration

Risk management is one of the eternal themes of the commercial banks. Face unprecedented and increasingly complex financial risks, bankers are increasingly aware that the tools based data which analyze number of traditional risk management is not comprehensive and flexible. To effectively prevent and resolve commercial bank operating risks, enhance the core competitiveness of commercial banks and achieve sustainable development, it is necessary to develop financial engineering as an opportunity for the traditional risk management tools to conduct a holistic deep integration.

Study of Financing Policy on the Development of Strategic Emerging Material Industry

2014 ◽  
Vol 644-650 ◽  
pp. 4848-4851
Author(s):  
Cun Ping Liu ◽  
Yong Fu Yuan ◽  
Yan Xiong Yang ◽  
Sheng Guo
Keyword(s):  
Financial Support ◽  
Vital Role ◽  
Material Industry ◽  
Rapid Progress ◽  
Financing Policy ◽  
Emerging Industries ◽  
The Core ◽  
Life Cycle Theory ◽  
Modern Economy ◽  
New Industry

As the core of modern economy, finance plays a vital role in the development of strategic emerging industries. A rapid progress of these industries demands a well formed financial support system and a full play given to the role financial support. According to emerging industries life cycle theory, the characteristics of new industry and its law of development determine its funding requirement in various stages of development. This paper analyzes the characteristics of strategic emerging material industries and proposes financing policy in its different stage.

scholarly journals In Search of Authentic Peer Leaders: Finding, Nurturing, and Affirming

2020 ◽  
Vol 1 (2) ◽  
pp. p1
Author(s):  
Tim O. Peterson ◽  
Shontarius D. Aikens ◽  
Martha L. Loudder
Keyword(s):  
Leadership Development ◽  
Learning Communities ◽  
Core Values ◽  
College Campuses ◽  
Peer Leaders ◽  
Peer Leadership ◽  
The Core ◽  
Development Opportunity ◽  
Core Value

Luthans and Avolio (2003) have posited that we need methods to develop authentic leaders. One method is to form learning communities on college campuses. Within these communities, peer leaders influence the development of newly admitted peers. The question is: why do some students become peer leaders and others do not? We believe that the answer lies somewhere in their core values. By the time people enter college, they are predisposed to value certain end-states and modes of conduct. Therefore, it is important to determine these predispositions so that leadership development opportunities such as peer leadership can be made available to those who are ready for this type of development. However, at this point we do not know which core values make a difference. This gap in the knowledge is what led to this study. The findings identify the core values of both peer leaders and non-peer leaders. In most cases, these values are the same for both groups. However, the core value of a sense of accomplishment stands out as being significant in determining who will select this type of leadership development opportunity. The paper expands on how to find, nurture, and affirm these select students.

scholarly journals Kode Lakuan Perempuan dalam Naskah Qurtubi Karya TGH. Alimuddin Praya Nusa Tenggara Barat

2019 ◽  
Vol 16 (2) ◽  
pp. 247-270
Author(s):  
Lalu Kamarudin ◽  
Syahdan Syahdan ◽  
Johan Mahyudi
Keyword(s):  
Content Analysis ◽  
Analytical Method ◽  
Codes Of Conduct ◽  
Code Of Conduct ◽  
Qualitative Approach ◽  
Actual Situation ◽  
Text Data ◽  
The Core ◽  
Core Value

       This study examines codes of conduct of women in carrying out their life according to the Qurtubi text by TGH. Alimuddin Praya West Nusa Tenggara.  As the Islamic text from which values of women conducts based on hadits and the exemplars of Siti Fatimah, the daughter of the Muhammad Prophet, the text has been referenced as the core value of teaching for the society.  This study used content analysis where themes and constructs of morale were focused from the text. The study used is a qualitative approach with descriptive analytical method, namely a method that expresses the actual situation in the text. Data were collected using documentation techniques, interviews and content analysis.  The results show the code of conduct of women is conveyed through dialogue and actions experienced by the character depicted in the TGH Qurtubi text of Alimuddin Praya Lombok West Nusa Tenggara. The description of the action includes three codes, namely: 1) codes of conduct of women that depict social goodness, 2) codes of conduct of women that describe acts of conflict, and 3) codes of conduct of women that describe the attitude of guard and maintain.  This teaching implies that codes of conduct of the women indicate the attitude to develop understanding, actions or the nature of maintaining positive norms that are not contrary to the values ​​of religion, culture or customs that apply.  

scholarly journals Research on the Role of Business Administration in Enterprise Transformation

2020 ◽  
Vol 2 (2) ◽  
pp. 36
Author(s):  
Yuncheng Shang
Keyword(s):  
Market Economy ◽  
Business Administration ◽  
Core Competitiveness ◽  
The Core ◽  
Development Direction ◽  
Enterprise Transformation ◽  
The Core Competitiveness ◽  
Stable Development

<p>Business administration plays an important role in the development of enterprises in transition. It can provide correct development direction for enterprises, give corresponding scientific guidance, and improve the core competitiveness of enterprises, which is conducive to the stable development of China’s market economy and improve China’s comprehensive strength. This article puts forward the research on the role of business administration in enterprise transformation. By analyzing the content and characteristics of business administration, it points out the role of business administration in enterprise transformation and market economy development, so that enterprises can face up to the role of business administration and actively cooperate to provide a strong guarantee for their own development.</p>

scholarly journals Research on the Application of Data Visualization Design in CBA League News

2021 ◽  
Vol 236 ◽  
pp. 05078
Author(s):  
Yi Sui ◽  
Honghai Zhang
Keyword(s):  
Data Analysis ◽  
Data Visualization ◽  
User Needs ◽  
Visual Data ◽  
Core Competitiveness ◽  
The Core ◽  
Visualization Design ◽  
Sports News ◽  
The Core Competitiveness ◽  
And Function

In the context of the era of intelligence, the capacity and function of data is expanding, and is playing an irreplaceable role in the field of sports news. This paper studies the data expression mode of sports news. From the point of user needs and the characteristics of visual data, this paper discusses the methods and suggestions of data visualization design in CBA league news, in an attempt to form an intuitive, efficient and convenient visual form of sports news, which can promote the multi-dimensional development of visual symbols in sports news, and promote the progress of data analysis and prediction. The data visualization has become the core competitiveness of sports news.

Sign in / Sign up

Export Citation Format

Share Document