All too often, artists who are attentive to the 'business' of their creative practice are accused of 'selling out'. But for many working artists, that attention to business — to revenue generation, asset accrual, the arts economy — is what enables an artist to not just survive, but to thrive. When artists follow their mission, or organizations theirs, they don’t sell out, they spiral up by keeping mission at the forefront. Money and other tangible assets are not their end goal — they are instead the means toward the end of artistic and cultural production. As I talked with artists and arts infrastructure leaders about what makes their work sustainable, an unexpected theme emerged: property ownership. This essay looks at artists, organizations, and communities that own property to see the ways in which missions drive decision-making, assets are maximized, and 'success', however it is defined, can be sustained. When property ownership is part of that sustainability equation, history, agency, and racial equity also become matters of concern.