We investigate the relative weights of catch plans, expected profit, and traditions in fishers’ decision-making for five New Zealand fleets subject to an individual transferable quota (ITQ) management regime. Métiers were defined for these fleets as a combination of gears, management units, and a targeting index (either target species or statistical area). A nested logit random utility model was used to model the métier allocation of fishing effort in relation to catch plans, expected profit, and past fishing allocations. This study showed that traditions and catch plans appeared to be important determinants of fishers’ behavior for these New Zealand fleets. The model developed in this study fitted the data generally well and was also able to predict, in most cases, future effort allocation both one month and one year ahead.