Media vs. reality

2018 ◽  
Vol 2 (1) ◽  
pp. 3-24 ◽  
Author(s):  
Lei Guo ◽  
Hong Tien Vu

Abstract This study advances agenda-setting theory by applying it to understand the media influence on the public’s perception of health issues. The longitudinal analysis compared news indices, public opinion polls, and reality indicators in the United States from 2001 to 2010. The results show that news media, especially print media, did have some agenda-setting effects on the public’s health priorities. However, the coverage had little to do with reality and, ironically, the media representation of certain health issues showed an opposite trend to that of the reality indicators. These findings call into question the responsibility of journalists in providing a complete and proportional representation of health concerns.

Author(s):  
Maxwell McCombs ◽  
Iris Chyi ◽  
Spiro Kiousis

The agenda-setting role of the news media is a powerful influence on what we pay attention to and how we understand the vast world of public affairs that lies beyond our personal experience. Subsequent to the seminal Chapel Hill study in 1972, agenda setting theory has expanded beyond the influence of the news media on the public to elaborate the broader process of agenda setting. The scope of the theory now extends from the elements that shape the media agenda to the consequences of agenda-setting effects for attitudes and opinions. This article presents the results of two empirical studies recently published in the United States that further elaborate this process. One explicates how the press shifts its spotlight from one aspect to another of a major news event to build the prominence of that event on the media agenda. The second explicates the implications of prominence on the media agenda for the public’s attitudes and opinions about public figures.


Author(s):  
Inge Hutagalung

In general, media coverage can have a strong influence on the reputation of a cultural heritage. Media coverage often has an effect on a cultural heritage’s reputation when ‘good’ or ‘bad’ news is reported.This amplifying effect has often been studied through the lens of agenda setting theory. The hypothesis behind the theory is that the frequency with the media report on an issue determines that issues’ salience in the minds of the general public. In other words, the media may not be successful often time in telling people what to think, but it is stunningly successful in telling its readers what to think about. The news media ‘set’ the public agenda.Since people cannot possibly attend no to every little detail about the cultural heritage around them, setting in communication is important because it helps shape the perspectives through which people see all cultural heritage in the world.In generating good news coverage about a cultural heritage, communicating with the media is one of important activities that should be maintained between communication professionals (in cultural heritage) with journalists. Keywords: media coverage, agenda setting, framing news


2017 ◽  
Vol 1 (2) ◽  
pp. 137-157
Author(s):  
Miki Tanikawa ◽  
Shuning Lu

Abstract This study investigated whether English-language news media, which increased coverage of two large, well known private universities in Japan, increased their salience in the minds of international residents in Japan. Based on the agenda-setting theory of media influence, the authors made use of university enrollment trends as an indicator of public salience and found that the English-language media contributed to the growing prestige of the universities among the non-Japanese population. Academic reality in Japan underwent little change during that period with the top ranking government-funded universities, whose coverage in the English-language media did not increase, remained more prestigious within the local context, as is evident from local university rankings. This study also demonstrates that the media can exert an agenda-setting influence on institutions of higher learning, a domain that has not been traditionally investigated. The study also addresses the influences of the international, English-language press in the context of a non-English speaking country, Japan, and how the, “need for orientation” (NFO), might have been a factor.


Politik ◽  
2012 ◽  
Vol 15 (3) ◽  
Author(s):  
Erik Gahner Larsen ◽  
Simon Grundt Straubinger

This article examines the information the Danish news media provide when reporting public opinion polls. e study has been done through quantitative content analysis of 424 newspaper and Internet articles from four major Danish dailies during the last three parliamentary elections. e study found that only about half of the seven ESOMAR/WAPOR-requirements included here were reported. e results from the estimated regression show that the media in general provides more methodological information in newspaper articles than on the Internet, and that the media becomes better at reporting public opinion polls over time. Com- pared with studies conducted in other countries we nd no systematic deviation in how public opinion polls are reported in Denmark. 


Author(s):  
Sebastián Valenzuela

People use the news media to learn about the world beyond their family, neighborhood, and workplace. As news consumers, we depend on what television, social media, websites, radio stations, and newspapers decide to inform us about. This is because all news media, whether through journalists or digital algorithms, select, process, and filter information to their users. Over time, the aspects that are prominent in the news media usually become prominent in public opinion. The ability of journalists to influence which issues, aspects of these issues, and persons related to these issues, are perceived as the most salient has come to be called the agenda-setting effect of journalism. First described by Maxwell McCombs and Donald Shaw in a seminal study conducted during the 1968 elections in the United States, agenda-setting theory has expanded to include several other aspects beyond the transfer of salience of issues from the media agenda to the public agenda. These aspects include: the influence of journalism on the attributes of issues and people that make news; the networks between the different elements in the media and public agendas; the determinants of the news media agenda; the psychological mechanisms that regulate agenda-setting effects; and the consequences of agenda setting on both citizens’ and policymakers’ attitudes and behaviors. As one of the most comprehensive and international theories of journalism studies available, agenda setting continues to evolve in the expanding digital media landscape.


Author(s):  
Yochai Benkler ◽  
Robert Faris ◽  
Hal Roberts

This chapter presents the book’s macrolevel findings about the architecture of political communication and the news media ecosystem in the United States from 2015 to 2018. Two million stories published during the 2016 presidential election campaign are analyzed, along with another 1.9 million stories about Donald Trump’s presidency during his first year. The chapter examines patterns of interlinking between online media sources to understand the relations of authority and credibility among publishers, as well as the media sharing practices of Twitter and Facebook users to elucidate social media attention patterns. The data and mapping reveal not only a profoundly polarized media landscape but stark asymmetry: the right is more insular, skewed towards the extreme, and set apart from the more integrated media ecosystem of the center, center-left, and left.


Author(s):  
Julia Partheymüller

It is widely believed that the news media have a strong influence on defining what are the most important problems facing the country during election campaigns. Yet, recent research has pointed to several factors that may limit the mass media’s agenda-setting power. Linking news media content to rolling cross-section survey data, the chapter examines the role of three such limiting factors in the context of the 2009 and the 2013 German federal elections: (1) rapid memory decay on the part of voters, (2) advertising by the political parties, and (3) the fragmentation of the media landscape. The results show that the mass media may serve as a powerful agenda setter, but also demonstrate that the media’s influence is strictly limited by voters’ cognitive capacities and the structure of the campaign information environment.


2021 ◽  
pp. 0887302X2110067
Author(s):  
Denise Nicole Green ◽  
Frances Holmes Kozen ◽  
Catherine Kueffer Blumenkamp

Facemasks have become requisite amid the COVID-19 pandemic. We explore facemasking behaviors, preferences, and attitudes among emerging adults, a “distinct period demographically” within the lifespan. Public opinion polls conducted in May 2020 found that emerging adults were the least compliant when compared to other demographic groups. To understand why, we developed a survey instrument that was administered to a demographically representative quota sample of 1,005 participants. Demographic comparisons revealed that behaviors and attitudes differed significantly by political beliefs, gender, living situation, and race. An exploratory factor analysis revealed six underlying variables: (a) facemask avoidance; (b) concerned adherence (c) vexed faultfinding; (d) statement making; (e) fashion enthusiasm; and (f) hygiene adherence. All factors varied significantly by political affiliation, and in some cases by gender, race, living situation, location, and work/education status. Significant correlations were present between all factors except fashion enthusiasm and vexed faultfinding.


2017 ◽  
Vol 19 (3) ◽  
pp. 7
Author(s):  
Nicoleta Corbu ◽  
Olga Hosu

This article seeks to expand the agenda setting theory and its later ramifications, by complementing them with the hypothesis of the articulation function of mass-media. Defined as the capacity of the media to offer people the words and expressions associated with defending specific points of view, the articulation function suggests a new ramification of the agenda setting theory, namely the key words level of agenda setting. Building on the third-level assumption about the transfer of issues and attributes from the media to people’s agenda in bundles, we argue that each issue is in fact transferred together with a set of “key words”, corresponding to the additional sub-topics related to the issue.


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