Methodological Problems Associated with Qualitative Research: Some Observations and a Case Analysis of International Marketing Planning

1985 ◽  
Vol 15 (2) ◽  
pp. 19-40 ◽  
Author(s):  
Malcolm H. B. McDonald
1994 ◽  
Vol 14 (2) ◽  
pp. 78-92 ◽  
Author(s):  
Jeffrey A. Gliner

The introduction of qualitative naturalistic research—qualitative research within the paradigm of naturalistic inquiry—into a scholarly tradition that historically has been positivistic has caused concern and controversy among both naturalists and logical positivists in the social sciences. The purpose of this article is to attempt to establish legitimate and fair criteria for the publication of qualitative naturalistic research in occupational therapy. Traditional criteria from the paradigm of logical positivism emphasizing internal validity and external validity are reviewed, and parallel criteria for qualitative naturalistic research, such as credibility and transferability, are examined. Methods such as triangulation, negative case analysis, and testing for rival hypotheses appear to show promise as criteria of fairness and rigor for publication of qualitative naturalistic research in occupational therapy.


Author(s):  
Cucuk Budiyanto ◽  
Adi Prananto ◽  
Felix Ter-Chian Tan

Despite the case study research method has been widely adopted in qualitative research, few scholarly articles addressed the comprehensive guidance on the use of embedded case study research design. This paper aims to contribute to the literature by demonstrating the use of embedded case study research design in qualitative research. A pseudo case was exemplified by exploring the relationship between a holding company and its subsidiary companies of a corporate group. What construct a case and the rationale for the case being studied is exemplified. The paper further outlines the research protocol, the procedure of inquiry, and the design of the embedded case analysis. A brief explanation of the context of the case enriches the understanding of the investigated cases.


Author(s):  
Samsudin Samsudin

Judges' considerations often do not provide satisfaction and do not provide a sense of justice to the parties. The decision of the judge of the Religious High Court is considered the final place, although it can submit an appeal to the Supreme Court which is the highest institution in the area of ​​the religious court, so the researcher raises this title and formulates the problem that is the direction of the research. This study aims to find out how the judge's judgment and whether the judges of the Mataram High Court in determining the level of mut’ah and livelihood in the divorce case have fulfilled the principles of justice, usefulness, and legal certainty. The type of research used is qualitative research. Data collection techniques use study decisions, documentation, and interviews. In addition, the data obtained are informants' information, documentation, and are not numbers. Based on the results of the study, the results obtained are as follows: 1) The consideration of the judges of the Mataram High Court in determining mut’ah levels and iddah livelihoods on divorce cases is observing from work, income, wife who is not incoherent and also to the old wife accompany her husband in fostering a family. 2) whereas regarding the decision of the judges of the Mataram High Court in determining the level of mut’ah and livelihood of the iddah in divorce cases the principles of justice and legal usefulness has not yet been fulfilled, the judge is more focused on the principle of legal certainty and the fulfillment of rights and obligations. However, the amount determined is not in accordance with the sense of justice and certainly will not be fulfilled. In its decision, the judge saw the Law, Compilation of Islamic Law (KHI), Islamic Sharia (Al-Qur'an and Hadith), Perma Number 03 of 2017, and Circular of the Supreme Court of Republic of Indonesia Number 1 of 2017.


2020 ◽  
Vol 57 ◽  
pp. 143-156
Author(s):  
Valentyna Kyvliuk

The article is devoted to the explication of the methodological problems in the field of war and peace studies. The author tried to make a conceptual historical, and philosophical observation of the genesis of the understanding of war and peace. At the same time, the modern discourse is determined by the activity of recognized organizations and the high-impact journals. Using the methodology of discourse and institutional analysis, the author tries to define the key ‘edge’ points of the mentioned discourse. At the same time, the modern cases of war conflict demonstrated their hybrid nature. The case analysis of the Ukraine hybrid war and the other countries let the author represent the holistic logic for understanding the development of the methodology of war and peace studies research, understanding one’s multidisciplinary nature, etc. The Ukrainian case also involved the methodological approaches of the postcolonial (neo-colonial theory) for understanding the drivers and breaks of the war conflict, which could be heuristic for the development of future ideas in the field of non-conflict humanity development.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sajith Narayanan ◽  
Jyoti Ranjan Das

Purpose Purpose branding is a concept that has gained momentum in recent years. It is a marketing innovation that has the potential to change why and how companies work. Still, academic research on purpose branding is scarce. This paper aims to increase awareness about purpose branding and showcase how it can be implemented successfully through account of Hindustan Unilever Limited (HUL). Design/methodology/approach The study is based on qualitative research and case analysis of HUL by examining its published reports, its parent company’s trade publications, press articles and relevant studies in indexed journals. Findings Purpose branding is a marketing innovation that delivers increased value to all stakeholders. The account of HUL reveals that purpose branding reaps economic rewards for the organization. Practical implications A study by Havas Media group involving 300,000 customers across 33 countries found that the customers would not care if 74% of brands in the world disappeared. In such a context, purpose branding provides a way to make the brand meaningful and play a worthy role in consumers’ lives. HUL’s brands that used this approach grew by 69% and accounted for 75% of its overall growth, showing how other organizations can imbibe it into their brands. Originality/value Despite many trade publications on this trending topic, there is limited academic research on purpose branding. This paper focuses on understanding this concept and demonstrates its successful use by an organization.


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