Relational and competence perceptions of presidential candidates during primary election campaigns

1993 ◽  
Vol 37 (3) ◽  
pp. 275-292 ◽  
Author(s):  
Michael Pfau ◽  
Tracy Diedrich ◽  
Karla M. Larson ◽  
Kim M. Van Winkle
Author(s):  
Christoph Schubert

Abstract Presidential primary debates in the USA are commonly concluded by brief closing statements, in which the competitors outline the central messages of their election campaigns. These statements constitute a subgenre characterized by a set of recurring rhetorical moves, which are defined as functional units geared towards the respective communicative objective, in this case political persuasion. Located at the interface of rhetorical move analysis and political discourse studies, this paper demonstrates that moves and embedded steps in closing statements fulfill the persuasive function of legitimizing the respective candidate as the most preferable presidential successor. The study is based on the transcripts of 98 closing statements, which were extracted from eight Democratic and eleven Republican primary debates held between August 2015 and April 2016. Typical moves, such as projecting the speaker’s future political agenda or diagnosing the current situation in America, are presented with the help of illustrative examples, frequencies of occurrence, and a sample analysis of a complete closing statement.


Author(s):  
Ashik Shafi ◽  
Fred Vultee

Presidential campaigns today are increasingly integrating social media such as Facebook as an efficient tool to communicate with the public and organize their supporters. In a bid to explore how the Facebook is used by the politicians during election campaigns, this chapter explored official Facebook posts by two presidential candidates ahead of the 2012 US presidential election. The findings suggest Facebook was used in the campaign as a platform to organize like-minded voters, and reporting a virtual presence to the voters. Facebook was used strategically to resonate with the real-life campaign, and disseminate instant messages, rather than engaging in discussion with the public. The two candidates had only minor difference in the characteristics of their Facebook contents. The implication of the research for the online political agenda-building tactics is discussed.


2011 ◽  
Vol 1 ◽  
pp. 21-31
Author(s):  
Emily Lieffers

This paper provides an in-depth analysis of the senatorial election held in Pennsylvania in November of 2010. The paper outlines the state's primary election campaigns and the eventual campaign between two ideologically-opposed candidates, Sestak and Toomey. By referencing extensive primary source documents (interviews, campaign videos, and speeches), supported by scholarly secondary sources, this paper argues that Pennsylvania's senatorial election is emblematic of greater party polarization across the United States. The candidates' unwillingness to provide moderate solutions to appeal to voters in this swing state is noteworthy and is reflective of the decline of centrist politics in the country. Though narrow in scope, the argument put forth in this paper has broader implications for polarization and political engagement in contemporary American politics.


2020 ◽  
pp. 001041402095768
Author(s):  
Elena Gadjanova

This paper explains how presidential candidates in Africa’s highly diverse states appeal across ethnic lines when ethnic identities are salient, but broader support is needed to win elections. I argue that election campaigns are much more bottom-up and salience-oriented than current theories allow and draw on the analysis of custom data of campaign appeals in Ghana, Kenya, and Uganda, as well as interviews with party strategists and campaign operatives in Ghana and Kenya to demonstrate clear patterns in presidential candidates’ cross-ethnic outreach. Where ethnic salience is high, incumbents offer material incentives and targeted transfers to placate supporters, challengers fan grievances to split incumbents’ coalitions, and also-rans stress unity and valence issues in the hope of joining the winner. The research contributes to our understanding of parties’ mobilization strategies in Africa and further clarifies where and how ethnic divisions are politicized in elections in plural societies.


Author(s):  
Christoph Schubert

Abstract Since presidential primary debates in US election campaigns serve the function of identifying the most promising nominee for the subsequent presidency, they constitute a highly adversarial multilogue. Debaters do not only exchange factual arguments but also use diverse forms of impoliteness geared towards damaging the public image of political opponents and persuading audiences to vote accordingly. Combining political discourse analysis with pragmatic approaches to impoliteness, this paper examines the ways in which verbal aggression in debates inflicts damage on the addressee’s positive and negative face. On the basis of five Democratic and five Republican debates from 2016, it is shown that impolite utterances fulfil the four central strategic functions of (a) delegitimization, (b) coercion, (c) entertainment, and (d) (self-)defence, all of which support the macro-function of political persuasion through the construction of personal preferability.


2020 ◽  
Vol 1 ◽  
pp. 170-180
Author(s):  
Kristina Nenova

Hate speech can be used as an instrument preferred to exert political influence upon voters during election campaigns. This article provides two examples to support this assumption – the first one is related to a Kirk and Martin’s study on the way main presidential candidates in the USA ran their campaigns in 2016, while the other assumption is related to the current debate in Bulgaria on the National Child Strategy 2019-2030. The present article  focuses upon possibilities to reduce the phenomenon’s influence as well as upon some of the challenges researchers and policy makers face in their attempts to limit it.


Subject Pre-election politics. Significance On May 21, Salvador Nasralla was selected as the presidential candidate for a broad grouping of opposition parties seeking to challenge incumbent President Juan Orlando Hernandez in his attempt to win re-election in the November 26 polls. With the main presidential candidates now in place, attention will shift to the election campaigns themselves, where the opposition coalition may struggle to present a coherent agenda. Impacts An antagonistic election campaign will put an extra burden on the monitoring process. The election will be watched closely in neighbouring Guatemala, with which security co-operation has increased under Hernandez. Challenges to Nasralla’s candidacy may provoke criticism of the Supreme Electoral Court, heightening concerns about judicial independence. Given the Alianza’s anti-corruption stance, a major corruption scandal could prove an election gamechanger.


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