Yearbook of Department Mass Communications
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12
(FIVE YEARS 12)

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Published By New Bulgarian University

1310-8670

2020 ◽  
Vol 1 ◽  
pp. 103-136
Author(s):  
Todor Panayotov

The study examines the newspaper company „Radikal“, which is founded in 1914 and declares bankruptcy in 1939 in the wake of WWII and the major transitions in Bulgaria during that time. The company’s final end comes in 1953. There are no studies in the journalistic literature that examine „Radikal“ in detail, so this study aims to fill this gap by tracing and evaluating the company’s activities. The study uses a chronological approach and content analysis and is based on archival sources that have not been previously used in the scientific literature, as well as on newspaper sources and other references from the journalistic and historic literature. The study concludes that „Radikal“ presents a good example of a successful party-associated newspaper publishingcompany, which is why it left a significant mark on the newspaper industry in the history of the Bulgarian Kingdom.  


2020 ◽  
Vol 1 ◽  
pp. 67-76
Author(s):  
Petia Alexandrova
Keyword(s):  

What has been achieved in the first two decades of 21st century in Russian cinema? How many films have been produced, what are the profits from them, how are they distributed? Who are the new stars? Which films are becoming the favorites of the audience and which are receiving worldwide recognition at festivals? We can develop some conclusions thanks to the research and statistics of Kinopoisk.ru (Russia's largest cinema database) and Yandex.ru. at the 2001-2016 period.


2020 ◽  
Vol 1 ◽  
pp. 11-34
Author(s):  
Rusi Marinov

In this article, I discuss problems associated with new technologies, digital communications and the future of analog interaction models. I also analyze the development possibilities of artificial intelligence and neural networks based on analog computhttping systems. The transformation today, involves a radical change in existing models and the rediscovery of the benefits of some traditional approaches, which in another context can be much more effective than existing information and digital tools. In this case, it is the analog approaches of quantum computing in combination with new technologies that lead to better results, development of society and the creation of a more human environment.


2020 ◽  
Vol 1 ◽  
pp. 170-180
Author(s):  
Kristina Nenova

Hate speech can be used as an instrument preferred to exert political influence upon voters during election campaigns. This article provides two examples to support this assumption – the first one is related to a Kirk and Martin’s study on the way main presidential candidates in the USA ran their campaigns in 2016, while the other assumption is related to the current debate in Bulgaria on the National Child Strategy 2019-2030. The present article  focuses upon possibilities to reduce the phenomenon’s influence as well as upon some of the challenges researchers and policy makers face in their attempts to limit it.


2020 ◽  
Vol 1 ◽  
pp. 157-169
Author(s):  
Georgi Aleksandrov

In times of exponential technological and communicational progress, the topic of the future of political communication is gaining more and more strength. As a result of the creation of many new means for communication and the evolution of the democratic society, there was born a new instrument of political power – public diplomacy. Many scholars have already developed large scale works on the topic about the role, the meaning, and the future of public diplomacy on the world stage. Here we have at hand the question for the future of Public Diplomacy in Bulgaria. This scientific topic is interrelated with yet another phenomenon – the European Union and the participation of Bulgaria as a member in it. This article reviews the future role of public diplomacy as an instrument of the sovereign assisted by the soft power of the EU and the significance of a strong and unified European Union.


2020 ◽  
Vol 1 ◽  
pp. 35-51
Author(s):  
Tolya Stoitsova

The article offers a brief introduction to a great contemporary scientist – Professor Gerard Hofstede. Three reasons are underlined in connection with the question why Bulgarian researchers, some of them from NBU, are proud to have contributed to the development and implementation of its model for understanding intercultural differences and those in different organizations. The six Hofstede’s dimensions are discussed theoretically. These are: Power Distance; Individualism Versus Collectivism; Masculinity Versus Femininity; Uncertainty Avoidance; Long- and Short-Term Oriented National Cultures; and Indulgence Versus Restraint. Empirical results for Bulgarian culture are presented along with comparisons between Bulgaria and some other cultures using the principle of similarities and differences.


2020 ◽  
Vol 1 ◽  
pp. 77-86
Author(s):  
Stoyko Petkov

The article discusses the rapidly evolving capabilities and growing presence of Artificial Intelligence (AI) based systems through which synthetic media content is created. Although many organizations use the ability to generate synthetic media content for legitimate use, at the same time, there has been an increase in published manipulative and misleading media content intended for fraud, extortion or other unethical purposes. Artificially created content is useful, on the one hand, for projects in which it is used for voice recovery or missing information, and on the other hand it is dangerous when it is used to replace objective reality or to spread disinformation.


2020 ◽  
Vol 1 ◽  
pp. 181-186
Author(s):  
Justine Toms
Keyword(s):  

The Internet gives people the illusion of freedom because connects quickly people all over the world. Connection speed and communication possibilities are real. But are we really free online? What other limitations there are besides marketing traps? Haw to be sure what is information and what is disinformation?


2020 ◽  
Vol 1 ◽  
pp. 52-66
Author(s):  
Dessislava Boshnakova

Today, many ideas come from the crossing point of different fields. Starting as initiatives in the field of computing, today crowdsourcing can be find in all aspects of human life. In that article, I will focus on the opportunities to use crowdsourcing in the life of a city. This means that using new technologies cities can create initiatives in which to collaborate with its citizens for making the life of the city better. We know that the city is not only buildings and routes. The soul of the city comes from the crowd who lives in that city. Crowdsourcing is just a way to hear the voices of the  people and engage them in the future of their city.


2020 ◽  
Vol 1 ◽  
pp. 137-155
Author(s):  
Desislava Dankova

The current text introduces the idea of communicating through images. The tool is increasingly visible in companies' communication strategies. The prerequisites that lead to the development of this type of communication are discussed, focusing on one of the most used social media – Instagram. A parallel is drawn between the nature of the platform and the ability to find an intersection between visual content and storytelling. At the end of the text, two of the most successful examples from the corporate world are presented and their approach of engaging Instagram followers with the help of experiences in order to convert them into customers while demonstrating the company's philosophy and values.


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