scholarly journals Impact of Fear of Identity Theft and Perceived Risk on Online Purchase Intention

Organizacija ◽  
2018 ◽  
Vol 51 (2) ◽  
pp. 146-155 ◽  
Author(s):  
Gašper Jordan ◽  
Robert Leskovar ◽  
Miha Marič
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Survey ◽  
Identity Theft ◽  
Purchase Intentions ◽  
Online Sales ◽  
Online Purchase ◽  
New Findings ◽  
The Impact ◽  
Financial Losses

Abstract Background and Purpose: Online activities are present in almost every aspect of people’s daily lives. Online purchases are also increasing each year and therefore it is important to investigate what influences online purchase intentions. Online purchase intentions are among everything else, influenced by the fear of identity theft and perceived risk. Design/Methodology/Approach: The online survey was conducted among 190 participants from Slovenia. The relations between the constructs of fear of financial losses, fear of reputational damage, perceived risk and online purchase intention were investigated. Results: The research showed that the relations between the constructs of fear of financial losses, fear of reputational damage, perceived risk are positive and the relation between the constructs of perceived risk and online purchase intention were negative. All of the relations were statistically significant. Conclusion: Understanding the impact of fear of identity theft and perceived risk on online purchase intention can be helpful for online sellers, because with these findings they can manage this fear and perceived risk to increase online purchase intention and address the risks accordingly. Online sellers should therefore regard new findings from the field of online sales. If an online store wants to have success in sales, they should consider all sides of customers’ desires as well as their restraints.

scholarly journals Peningkatan Niat Pembelian melalui Website

The Winners ◽  
2013 ◽  
Vol 14 (1) ◽  
pp. 48
Author(s):  
Wirawan Wirawan
Keyword(s):  
Social Media ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Analysis Data ◽  
Website Quality ◽  
Know How ◽  
Online Trust ◽  
Online Sales ◽  
Online Purchase ◽  
The Impact

In globalization era, technology is rapidly growing. Nowadays many companies use technology in their business with the purpose to support internal and external activities, such as online sales. Currently, the level of competition in the field of online sales is getting bigger because there are many companies get into the market. The purpose of this study is to help new website of PT Pos Indonesia (Galeripos) face competition and increase the intention of visitor to visit Galeripos and the number of transaction there as well. This study was conducted to know how website quality and perceived risk influence online trust of web visitors and the impact on online purchase intention. The method used in this research is path analysis. Data had collected by distributing questionnaires through social media. As conclusion, website quality, perceived risk, and online trust, individually and simultaneously, have significant influence on online purchase intention.

scholarly journals Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic

2021 ◽  
Vol 13 (18) ◽  
pp. 10221
Author(s):  
Sufyan Habib ◽  
Nawaf N. Hamadneh
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Research Work ◽  
Mobile Internet ◽  
Growth Potential ◽  
Internet Technology ◽  
Consumer Trust ◽  
Online Purchase ◽  
The Impact

E-commerce industry has witnessed a phenomenal growth globally due to the sudden spread of the COVID-19 pandemic and the advancement of mobile Internet technology, with fast adaption of online shopping technologies by the customers. Previously, online shopping was only available in a few product categories and to a select group of consumers. The COVID-19 guidelines related to safety, physical distancing, closure, lockdown, and other restrictions have insisted that consumers shop online. Because of e-commerce growth, the grocery (FMCG) industry is also equipped with advanced technologies such as the Internet of Things (IoT), cloud computing, and block chain technology. This paper analyzes the UTAUT2 model and its influence on perceived risk and consumer trust in online purchase intention of grocery categories of products among Indian customers. We tried to analyze the growth potential of new technologies in grocery retail and formulated the hypotheses. The results showed that the spread of COVID-19 pandemic had a significant influence on the online shopping behavior of Indian customers. The outcome of the study partly assists businesses in understanding the impact of the factors of consumer adaption of technology, perceived risk associated with online transaction, consumer trust in online technologies and consumer online purchase intention of grocery products. To promote e-commerce in India, the current study suggests that marketers should try to develop consumer trust and lowering the perceived risk associated with online shopping. Some management implications and future area of study based on empirical findings are also highlighted in the present research work.

The Effect of Social Media Influencer and Brand Image On Online Purchase Intention During The Covid-19 Pandemic

2021 ◽  
Vol 2 (3) ◽  
pp. 163-171
Author(s):  
Feby Eka Vivi Setio Putri ◽  
Monika Tiarawati
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Brand Image ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Purchasing Power ◽  
Online Purchase ◽  
Online Consumer ◽  
The Impact

The Covid-19 pandemic that has hit the whole world has caused economic problems. Household consumption or the purchasing power of the Indonesian people fell very deeply. Whereas consumption or people's purchasing power supports 60% of the Indonesian economy. Therefore, the pattern of marketing is changed by doing marketing online. Companies use  social media influencer to advertise their products. This study was conducted to analyze the impact of social media influencers and brand image on online consumer purchase intentions. The criteria for respondents in this study were women aged 18 years and over who followed Tasya Farasya's Instagram and knew about Maybelline products. Partial Least Square (PLS) is used to analyze the respondent's data that has been collected. The results of this study indicate that social media influencers have no positive and significant effect on online purchase intentions. Meanwhile, brand image has a positive and significant effect on online purchase intentions.

scholarly journals Analysis of Millennial Purchase Intention Using Modified UTAUT2 in Yogyakarta City

2021 ◽  
Vol 9 (1) ◽  
pp. 101
Author(s):  
Lusia Tria Hatmanti Hutami
Keyword(s):  
Social Relationships ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Distribution Area ◽  
Online Purchase ◽  
Shopping Experience ◽  
Facilitating Conditions ◽  
The Impact ◽  
Yogyakarta City

The purpose of this study was to analyse the effect of hedonic motivation and online purchasing habits on online purchase intentions and the effect of habitual mediation on hedonic motivation and online purchase intentions by Millennial. The research method used the AMOS path analysis to 400 students at the Universitas Sarjanawiyata Tamansiswa, Yogyakarta. The results showed that all hypotheses were accepted except hedonic motivation towards online purchase intentions, while habitual mediation of hedonic motivation and online purchase intentions was accepted, thus strengthening this mediation relationship. Thus, it can be concluded that Millennial like the online shopping experience because it is considered fun and amusing and can lead to habitual behaviour. The implication for online purchasing application managers should not only prioritize short-term (momentary) relationships but prioritize long-term relationships therefore consumers become accustomed to using the application. The author's recommendation for managers is to always be creative and innovative, such as creating an attractive and profitable membership program. This research is limited to the number and distribution area of the sample and does not specifically refer to a particular application. Suggestions for further research include the impact of social relationships and the facilitating conditions applied to online purchase intentions.

scholarly journals IMPACT OF PERCEIVED RISK ON CUSTOMER’S ONLINE PURCHASE INTENTION TOWARDS BRANDED APPARELS

2021 ◽  
Vol 1 (1) ◽  
pp. 38-62
Author(s):  
Wajiha Iqbal
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Financial Risk ◽  
Negative Influence ◽  
Social Risk ◽  
Security Risk ◽  
Online Purchase ◽  
Two Factors ◽  
Product Risk ◽  
The Impact

The purpose of the current research is to assess the influence of perceived risk on the online purchase intention of customers towards branded apparels. To discuss perceived risk, the use of five different factors was made which are product risk, time risk, social risk, security risk, and financial risk. It has evaluated the impact of these risks on online purchase intention. To collect data, a survey has been used as a method and quantitative analysis used for testing the hypothesis established. Data were collected from 20 respondents who participated in the survey online and the collected data were analyzed by using IBM SPSS Statistics 25. The findings suggest that there is an influence of perceived risk on consumers when they are purchasing branded apparel online. Two factors product and financial risk have a significant and negative influence on customers online purchase intention. However, other factors which are security, social, and time risk are insignificant. In the context of practical implications, this study would be helpful for online retailers and would provide them with an overview of the customer’s perspective regarding the risks that restrict them from purchasing branded apparel online.

scholarly journals Investigating online shopping behaviour on mobile and fixed devices: The impact of scarcity and popularity cues

2021 ◽  
Author(s):  
◽  
Tessa Hoffman
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Purchase Intentions ◽  
Negative Effect ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

<p>Smartphones have become ubiquitous in consumers’ lives and have been identified as an important online channel. However, consumers have indicated a preference for purchasing products through their fixed devices, such as computers, and few studies have investigated situations where consumers might indicate greater purchase intentions on their mobile devices. This research examines the influence of scarcity messages and popularity cues on purchase intention in the context of online shopping. Two experiments were conducted to evaluate the differences between consumers using mobile and fixed devices.  Study one was a 3 (scarcity: limited quantity vs limited time vs no scarcity) x 2 (device: fixed vs smartphone) between-subjects design (N = 236). Study one found that in an online shopping context, limited-quantity scarcity messages (e.g. limited stock available) had a negative effect on purchase intention regardless of the consumer’s device. Furthermore, a consumer’s scepticism of advertising moderated the relationship. Perceived risk of online shopping was found to moderate the relationship between device and purchase intention.  Study two was a 2 (scarcity: limited quantity vs no scarcity) x 2 (popularity: ranking vs no ranking) x 2 (device: fixed vs smartphone) between-subjects design (N = 244). The study showed that a popularity cue had a positive effect on purchase intention. However, scarcity had no effect on purchase intention. Consumers in the smartphone conditions also had lower purchase intentions but this was not impacted by the inclusion of a scarcity message or popularity cue. Interestingly, credibility of the content did not moderate the relationships between scarcity and purchase intention, or popularity ranking and purchase intention.  These findings suggest that online scarcity messages do not increase purchase intention, in contrast to previous offline studies. The moderating role of scepticism on the scarcity message and purchase intention relationship indicates that consumers are suspicious of scarcity messages in an online context. However, it appears popularity cues enhance consumer purchase intentions online. Neither a scarcity message or a popularity cue increased purchase intention on a smartphone. The research demonstrates that scarcity messages are not as effective online as they have been shown to be in an offline context and that further research is required to understand how to increase consumer purchase intentions when shopping on a smartphone.</p>

scholarly journals Under Interruptive Effects of Rarity and Mental Accounting, Whether the Online Purchase Intention Can Still Be Enhanced Even with Higher Search Costs and Perceived Risk

2017 ◽  
Vol 12 (8) ◽  
pp. 160 ◽  
Author(s):  
Shu-Yi Liaw ◽  
Thi Mai Le
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Search Costs ◽  
Mental Accounting ◽  
Limited Time ◽  
Promotion Strategy ◽  
Online Purchase ◽  
Post Test ◽  
The Impact ◽  
Online Buying

The purpose of this study was to explore the impact of search costs and perceived risk to online buying intention under the moderators of rarity and mental accounting in marketing practices. In this study, four types of online products food, toys, travelling and clothing were divided into pre-test and post-test to observe the rarity and mental accounting conditions. To investigate this study a survey was conducted with a sample size of 473 college students. The results found that (1) without moderators, search costs and perceived risk had no significant effects on purchase intention but had a positive significant effect on purchase intention under the interruptive effects of rarity and mental accounting. (2) In rarity moderator, online customers are more sensitive to limited time than limited quantity. (3) In mental accounting interruption, pay less and get more had significant moderating effects. (4) Limited time and get more had the highest contribution to an improvement in purchase intention. Contributions of this study provide to relevant businesses or network operators considerations of rarity and mental accounting in online promotion strategy implementation.

scholarly journals Dampak haptic information terhadap product perception, consumer trust, dan online purchase intenfect di Instagram Social Media (a Study of Sounds Husky Product)

2020 ◽  
Vol 5 (1) ◽  
pp. 21-31
Author(s):  
R. Khairizza Mohammad ◽  
Sri Gunawan
Keyword(s):  
Purchase Intention ◽  
Design Research ◽  
Total Sample ◽  
Purchase Intentions ◽  
Consumer Trust ◽  
Haptic Information ◽  
Online Purchase ◽  
The Impact ◽  
Product Perception ◽  
Positive Effect

This study aims to examine the impact of differences in haptic description and style description on haptic information and product perception in their effects on consumer trust, and online purchase intentions. Experimental design with between subjects was used to test the 2 x 1 factorial design research model. Where, two groups would get random stimuli between haptic description and style description with a total sample of 100 people. The findings in this study are that haptic description has a higher influence on haptic information and product perception compared to style description. Furthermore, haptic information has a positive effect on product perception and consumer trust, but does not have an influence on online purchase intention. The findings in this study suggest that apparel businesses in Instagram are expected to be able to provide product photo quality and more detailed haptic descriptions to create better product perception in the minds of consumers. Furthermore, the sentence written on the caption is also expected to be made to be more persuasive, so that the three things suggested can increase online purchase intention.

Effects of Visual Information and Argument Concreteness on Purchase Intention of Consumers Towards Online Hotel Booking

2021 ◽  
pp. 097226292110380
Author(s):  
Anuja Shukla ◽  
Anubhav Mishra
Keyword(s):  
Perceived Risk ◽  
Visual Information ◽  
Purchase Intention ◽  
Online Survey ◽  
Purchase Intentions ◽  
Visual Elements ◽  
Hotel Booking ◽  
Relationship Of ◽  
The Relationship

Online consumer reviews impact the traveller’s decision to book hotel online. The study examines the role of visual information and argument concreteness on the credibility of reviews and consequently on purchase intention. The study examines the effect of trust and perceived risk as mediators on the relationship of review credibility and purchase intention. An online survey was conducted on 310 travellers above 18 years. The data was analysed using PLS-SEM. Travellers believed visual information and argument concreteness of review enhances the review credibility. Traveller’s purchase intentions were influenced by the credibility of reviews. This relationship was partially mediated by trust but not by perceived risk. The research suggests that the elaborate travel reviews with visual elements that describe the location and surroundings of the hotel are considered to be more credible and develop a positive intention towards booking the hotel.

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