Determinants of Fruit Purchasing Decision Among Singaporean Consumers: An Empirical Study

This study intends to measure the variation of societalness of the different segments of the consumers and their perception towards the corporate activity towards social responsibility. The present study also aims to explore the attitude of the consumer towards the corporate social responsibility (CSR) activities of the company. This article is based on a survey to evaluate the societalness and the perception of the consumers. A structured questionnaire was developed and administered to the respondents in the Durgapur City, West Bengal. Independent sample t-test has been employed to compare the means of the different groups in relation to measuring the significant variation in the degree of societalness among the consumers. The study reveals that responsible activities of the company favourably affect the consumers’ thinking and do augment their attitude positively towards it. Also, the results suggest that the knowledge of the responsible activities influences the perception of the consumer while taking purchasing decision.

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Import Purchasing Decision Behaviour: An Empirical Study of Japanese Import Managers

International Marketing Review ◽

10.1108/02651339310047556 ◽

1993 ◽

Vol 10 (4) ◽

Cited By ~ 19

Author(s):

Kyung‐il Ghymn ◽

Laurence W. Jacobs

Keyword(s):

Empirical Study ◽

Purchasing Decision

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Empirical Study Regarding the Influence of Communication Upon the Purchasing Decision

International conference KNOWLEDGE-BASED ORGANIZATION ◽

10.1515/kbo-2017-0071 ◽

2017 ◽

Vol 23 (1) ◽

pp. 430-437

Author(s):

Dan Popescu ◽

Alina Dinu ◽

Cristina State ◽

Cătălina Picu

Keyword(s):

Empirical Study ◽

The Other ◽

Second Phase ◽

Price Difference ◽

Purchasing Decision ◽

The Difference ◽

Two Phases ◽

Purchasing Process

Abstract The aim of the present study is to emphasize the influence of communication upon the customer’s purchasing decision. This objective is translated through determining the change of products in the sales’ structure using communication by omission. The study is focused upon the purchasing selection between two similar products by the subjects included in the study. The difference between the two products lies in the customers’ care for the environment. Thus, one of the two products does not pollute, in the conditions in which the application with care and attention is applied (this being expressed through a price difference compared to the other, polluting, product). The study has two phases in order to compare the sales structure in the situations in which it is used the communication through omission (in the second phase of the study) with the sales structure when the communication through omission is not used. The hypothesis according to which the purchasing process takes place according to the care for the environment and not necessarily according to the direct utility allocated to some apparently similar products has been tested through econometric instruments.

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Examining the Structural Relatiosnhips of Product Price, Product Quality and Customer Purchasing Decision

Timor Leste Journal of Business and Management ◽

10.51703/bm.v2i0.29 ◽

2020 ◽

Vol 2 ◽

pp. 1-9

Author(s):

Agelina Ricardina Marcal ◽

Estanislau De Sousa Saldanha ◽

Alvaro Menezes Amaral

Keyword(s):

Empirical Study ◽

Product Quality ◽

Market Share ◽

Product Price ◽

Purchasing Decision ◽

Practical Level

This research aims to test the influence of price and product quality on customers’ purchasing decision. To this, 105 respondents were used to fill up the questionnaires, Smart-PLS 3.0 was used to analyze and test the hypothesis. The results showed that product price influenced positively and significantly on customers’ purchasing decision, while product quality did not. This research enriches the empirical study on price, product quality, and the customer purchasing decision. At the practical level, the result revealed that corporates should emphasis developing and delivering products meeting the needs of customers in price sensitive market in order to stimulate customer’s purchasing decision and enhance corporate’s market share.

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