Multiple instances of negative publicity: the role of publicity domain similarity

2021 ◽  
pp. 1-26
Author(s):  
Berna Basar
Keyword(s):  
Negative Publicity ◽  
Domain Similarity

Handling negative publicity

2017 ◽  
Vol 21 (3) ◽  
pp. 267-286 ◽  
Author(s):  
Angie Chung ◽  
Hua Jiang
Keyword(s):  
Network Theory ◽  
Design Methodology ◽  
Content Type ◽  
Csr Communication ◽  
Subject Design ◽  
Negative Publicity ◽  
Associative Network Theory ◽  
Corporate Social ◽  
The Impact

Purpose Based on the framing theory and the associative network theory, the purpose of this paper is to develop and test a model that examines the impact of employing corporate social responsibility (CSR) communication in apology statements after negative publicity. Specifically, this study examines the role of CSR fit and CSR history in reducing anger and negative word-of-mouth (NWOM). This study also examines whether perceived CSR motivation and skepticism toward the apology statement mediate the effect of CSR fit and CSR history on anger and NWOM. Design/methodology/approach This study was a 2×2 between-subject design manipulating CSR fit (high or low) and CSR history (long or short). Findings The findings of this study suggest that strategically employing CSR communication in an apology statement after negative publicity may reduce negative consumer reactions. Originality/value The effects of CSR history and CSR fit have been studied in different contexts, but the effects of mentioning the two components in terms of apology statements had been understudied. This paper fulfills an identified need to study how employing CSR communication in apology statements after negative publicity can mitigate negative audience reactions.

“A Hidden War”

2020 ◽  
pp. 109-146
Author(s):  
Pierre-Hugues Verdier
Keyword(s):  
United States ◽  
Large Scale ◽  
The United States ◽  
Payment Systems ◽  
Terrorist Groups ◽  
Negative Publicity ◽  
State Prosecutors ◽  
Global Banks ◽  
The U.S

This chapter examines the rise of financial sanctions as a tool of U.S. foreign policy and the role of U.S. prosecutors in enforcing sanctions against global banks. It describes how the United States developed its financial sanctions capabilities against terrorist groups, then turned them against state actors such as North Korea, culminating with elaborate sanctions programs against Iran and Russia. It shows how U.S. federal and state prosecutors uncovered large-scale sanctions evasion efforts at numerous global banks that processed U.S. dollar payments. This enforcement campaign led to some of the largest criminal fines ever levied, and global banks such as HSBC and BNP Paribas agreed to implement U.S. sanctions and anti-money laundering controls in their worldwide operations, thus broadening the reach of U.S. policy. Although U.S. enforcement actions faced strong criticism by U.S. allies, banks facing large fines, negative publicity, and potential loss of access to essential U.S. dollar payment infrastructure complied with U.S. demands. Unlike other cases, U.S. sanctions did not lead to multilateral reforms, instead triggering efforts by sanctioned states and bystanders to reduce their dependence on the U.S. dollar and U.S. payment systems.

scholarly journals How to deal with negative publicity: the importance of consumer involvement

2005 ◽  
Vol 9 (spe2) ◽  
pp. 47-62
Author(s):  
Celso Augusto de Matos ◽  
Ricardo Teixeira Veiga
Keyword(s):  
Harmful Effect ◽  
Negative Information ◽  
Corporate Image ◽  
Consumer Involvement ◽  
Level Of Involvement ◽  
Different Types ◽  
Product Image ◽  
Negative Publicity ◽  
Moderating Role

Negative information about companies can have a harmful effect on consumer perceptions. However, few studies investigate how consumers process negative publicity and how companies should react to it. In order to examine this question, two experiments were carried out: first, a laboratory experiment which tests how consumers process two different types of negative publicity (product attributes or company values); second, a field experiment comparing three different responses (no answer, denial/reduction of offensiveness and corrective action) given by the company affected by the negative publicity. Results from the first study confirm the detrimental effect of negative publicity on consumer attitudes, indicate that consumers have a higher level of involvement with the message when it is concerned with the company's values and suggest a moderating role of the product involvement on the influence of negative information on corporate image. The second study extends these findings by identifying different options for company reactions from literature and testing them empirically. Results suggest again the involvement variable as a moderator, now on the influence of company reaction on product image.

Consumer devotion to a different height

2016 ◽  
Vol 26 (4) ◽  
pp. 963-981 ◽  
Author(s):  
Mahmud Hassan ◽  
Luis V. Casaló Ariño
Keyword(s):  
Social Media ◽  
Content Type ◽  
Brand Communities ◽  
Defensive Strategies ◽  
Defensive Behaviors ◽  
The Social ◽  
Collection Data ◽  
Negative Publicity ◽  
Potential Damage

Purpose – Effective handling of negative word of mouth in the social media has dramatic impact on customer retention, deflects potential damage and improves profitability. Although marketers enact various defensive strategies to combat such negative publicity, consumers are increasingly acting on behalf of marketers and new value creating behaviors are noticed within virtual brand communities. The purpose of this paper is to explore the kind of consumers’ defensive behaviors present within Facebook brand communities (FBCs). Design/methodology/approach – A netnographic approach guided the data collection. Data were gathered by downloading messages; only the threads related to member’s defensive behaviors were downloaded and archived. This resulted to 34 pages of data with 418 individual comments and 6,257 words in total. Findings – Data reveals that defensive behavior is practiced within Facebook, noticing that more diverse types of defensive behaviors are practiced in high involved products. Also, defensive behaviors are more prevalent within utilitarian rather than hedonic brands. Research limitations/implications – This study suggests that marketers should be open to engage and empower consumers to fulfill the role of defending the brand within brand communities first. Originality/value – This work adds to previous literature on handling complaints in social media by analyzing how devoted consumers may defend the brand against negative remarks done by other consumers in FBCs. This study not only confirms that defensive behaviors are apparent within the eight FBCs considered, but also investigates possible differences between high and low involved brands and also utilitarian and hedonic brands.

Examining the effectiveness of using CSR communication in apology statements after bad publicity

2018 ◽  
Vol 23 (3) ◽  
pp. 357-376 ◽  
Author(s):  
Angie Chung
Keyword(s):  
Positive Attitude ◽  
Interaction Effects ◽  
Hierarchical Regression ◽  
Content Type ◽  
Regression Approach ◽  
Negative Publicity ◽  
Model Equations ◽  
Corporate Social ◽  
A Company

Purpose The purpose of this paper is to contribute to understanding the effects of framing apology statements with corporate social responsibility (CSR) communications after a company has suffered negative publicity. Specifically, this study examined the role of CSR fit on consumers’ skepticism toward the apology statement and attitude toward the company compared to a no-CSR message condition. In addition, the study also analyzed the interaction effects between CSR fit and history on skepticism toward the apology statement and attitude toward the company. Design/methodology/approach A 2 (CSR fit: high or low) × 2 (CSR history: long or short) between-subject design was employed to examine the hypotheses. In addition, a no-CSR message group without any mention of CSR activities was included. To test the hypothesized constructs of main interest (i.e. CSR fit and CSR history) and incremental validity in the same set of model equations, this study used a hierarchical regression approach. Findings The high CSR fit condition led to less skepticism toward the apology statement and a more positive attitude toward the company than the no-CSR message condition did. The low CSR fit condition, in contrast, led to more skepticism toward the apology statement and a less positive attitude toward the company than the no-CSR message condition did. In addition, the results showed that the interaction effects between CSR fit and history will predict skepticism toward the apology statement and attitude toward the company. Originality/value There is little research on the effectiveness of high (congruent) and low (incongruent) CSR fit compared to a no-CSR message condition. To address this gap, this paper compared the effectiveness of the two conditions to a no-CSR condition.

An Outbreak of Scabies in a Long-Term Care Facility: The Role of Misdiagnosis and the Costs Associated With Control

2006 ◽  
Vol 27 (5) ◽  
pp. 517-518 ◽  
Author(s):  
Gretha de Beer ◽  
Mark A. Miller ◽  
Lucie Tremblay ◽  
Johanne Monette
Keyword(s):  
Long Term Care ◽  
Care Facility ◽  
The Other ◽  
Term Care ◽  
Term Care Facility ◽  
Long Term Care Facility ◽  
Short Period ◽  
Negative Publicity

In August 2003, an outbreak of scabies was detected in a Canadianlong-term care facility. The outbreak was likely associated with 2index cases, 1 involving classic scabies and the other involving Norwegian scabies. The scabies control costs totaled CDN$200,000, and the facility received negative publicity for a short period after the outbreak.

Brand Novelty and Publicity About Athlete Endorsers Affect Psychological Processing of Ads

2020 ◽  
pp. 216747952096914
Author(s):  
Glenna Read ◽  
Kenon Brown
Keyword(s):  
Soft Drink ◽  
Theoretical Framework ◽  
Negative Information ◽  
News Story ◽  
Psychological Responses ◽  
Negative Publicity ◽  
Psychological Processing ◽  
Hierarchy Of Effects ◽  
Practical Implications

Using a hierarchy of effects theoretical framework, the present study investigates psychological responses to positive and negative publicity about athlete endorsers. Furthermore, this research addresses the role of brand novelty on these processes. Participants were exposed to an ad for a soft drink brand (either novel or well-established) that featured an athlete endorser. Each ad was paired with a news story that contained either positive or negative information about the athlete’s off-field behavior. Participants’ cognitive, affective, and conative responses were assessed. Results indicate more cognition, affect, and conation to ads associated with positive publicity about the athletes and for established brands. Unexpectedly, publicity and brand novelty interacted such that established brands were more susceptible to the effects of publicity than were novel brands. Results are discussed in regard to furthering theory and practical implications.

Consumer Response to Negative Publicity: The Moderating Role of Commitment

2000 ◽  
Vol 37 (2) ◽  
pp. 203-214 ◽  
Author(s):  
Rohini Ahluwalia ◽  
Robert E. Burnkrant ◽  
H. Rao Unnava
Keyword(s):  
Case Studies ◽  
Theoretical Framework ◽  
Systematic Investigation ◽  
Negative Information ◽  
Consumer Response ◽  
Response Strategies ◽  
The Third ◽  
Negative Publicity ◽  
Moderating Role

Even though negative information about brands and companies is widely prevalent in the marketplace, except for case studies, there has been no systematic investigation of how consumers process negative information about the brands they like and use. In the three studies in this research, the authors attempt to bridge this gap. The findings of the first and second studies provide a theoretical framework for understanding how consumers process negative information in the marketplace. Commitment of the consumer toward the brand is identified as a moderator of negative information effects. In the third study, the authors use this theoretical framework to derive and test response strategies that companies can use to counter negative publicity for consumers who are high and low in commitment toward the brand.

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