Consumer Response to Negative Publicity: The Moderating Role of Commitment

2000 ◽  
Vol 37 (2) ◽  
pp. 203-214 ◽  
Author(s):  
Rohini Ahluwalia ◽  
Robert E. Burnkrant ◽  
H. Rao Unnava
Keyword(s):  
Case Studies ◽  
Theoretical Framework ◽  
Systematic Investigation ◽  
Negative Information ◽  
Consumer Response ◽  
Response Strategies ◽  
The Third ◽  
Negative Publicity ◽  
Moderating Role

Even though negative information about brands and companies is widely prevalent in the marketplace, except for case studies, there has been no systematic investigation of how consumers process negative information about the brands they like and use. In the three studies in this research, the authors attempt to bridge this gap. The findings of the first and second studies provide a theoretical framework for understanding how consumers process negative information in the marketplace. Commitment of the consumer toward the brand is identified as a moderator of negative information effects. In the third study, the authors use this theoretical framework to derive and test response strategies that companies can use to counter negative publicity for consumers who are high and low in commitment toward the brand.

scholarly journals How to deal with negative publicity: the importance of consumer involvement

2005 ◽  
Vol 9 (spe2) ◽  
pp. 47-62
Author(s):  
Celso Augusto de Matos ◽  
Ricardo Teixeira Veiga
Keyword(s):  
Harmful Effect ◽  
Negative Information ◽  
Corporate Image ◽  
Consumer Involvement ◽  
Level Of Involvement ◽  
Different Types ◽  
Product Image ◽  
Negative Publicity ◽  
Moderating Role

Negative information about companies can have a harmful effect on consumer perceptions. However, few studies investigate how consumers process negative publicity and how companies should react to it. In order to examine this question, two experiments were carried out: first, a laboratory experiment which tests how consumers process two different types of negative publicity (product attributes or company values); second, a field experiment comparing three different responses (no answer, denial/reduction of offensiveness and corrective action) given by the company affected by the negative publicity. Results from the first study confirm the detrimental effect of negative publicity on consumer attitudes, indicate that consumers have a higher level of involvement with the message when it is concerned with the company's values and suggest a moderating role of the product involvement on the influence of negative information on corporate image. The second study extends these findings by identifying different options for company reactions from literature and testing them empirically. Results suggest again the involvement variable as a moderator, now on the influence of company reaction on product image.

scholarly journals Buildings, Faces, Songs of Alienation: How Interiority Transforms the Meaning Out There

Interiority ◽  
2020 ◽  
Vol 3 (1) ◽  
pp. 41-60
Author(s):  
Pieter Marthinus De Kock
Keyword(s):  
Case Studies ◽  
Theoretical Framework ◽  
Interior Space ◽  
Form And Function ◽  
The Third ◽  
Mind And Body ◽  
Spatial Quality ◽  
And Function ◽  
The Mind

This paper presents a theoretical framework that explores visual meaning in the design and use of interior space. It is comprised of three main parts. The first outlines the framework and draws on several key theories. The second introduces three very different constructs as case studies that in#uence (or are a product of) spatial quality, namely: buildings, faces, and songs of alienation. The third part is a discussion about how each of these three constructs are linked to each other as well as to the idea of interiority. While architectural forms are containers of meaning, the way in which interior space is curated is driven by deeper meaning–one that transcends form and function because people ultimately produce the meaning. And because each person is different, the conditions of interiority (in this case, the meaning that resides within each person) drives the meaning of external constructs that act as enclosures of meaning (buildings and their interiors). The findings are that the mind and body can be projected beyond the facade and into the spaces contained in the buildings we occupy. The role of technology is also important because changes in technology help mediate the process of linking the meaning inside with the meaning out there.

Brand Novelty and Publicity About Athlete Endorsers Affect Psychological Processing of Ads

2020 ◽  
pp. 216747952096914
Author(s):  
Glenna Read ◽  
Kenon Brown
Keyword(s):  
Soft Drink ◽  
Theoretical Framework ◽  
Negative Information ◽  
News Story ◽  
Psychological Responses ◽  
Negative Publicity ◽  
Psychological Processing ◽  
Hierarchy Of Effects ◽  
Practical Implications

Using a hierarchy of effects theoretical framework, the present study investigates psychological responses to positive and negative publicity about athlete endorsers. Furthermore, this research addresses the role of brand novelty on these processes. Participants were exposed to an ad for a soft drink brand (either novel or well-established) that featured an athlete endorser. Each ad was paired with a news story that contained either positive or negative information about the athlete’s off-field behavior. Participants’ cognitive, affective, and conative responses were assessed. Results indicate more cognition, affect, and conation to ads associated with positive publicity about the athletes and for established brands. Unexpectedly, publicity and brand novelty interacted such that established brands were more susceptible to the effects of publicity than were novel brands. Results are discussed in regard to furthering theory and practical implications.

A Social Sonic Paradigm

2021 ◽  
pp. 540-554
Author(s):  
Tegan Bristow ◽  
João Orecchia Zúñiga
Keyword(s):  
Case Studies ◽  
Southern Africa ◽  
Political Engagement ◽  
Sound Art ◽  
Intellectual Engagement ◽  
The Third ◽  
Primary Focus ◽  
Definition Of ◽  
Forms Of Knowledge

This chapter presents an examination of why—in contemporary Africa, with Southern Africa as the primary focus—there are very few artists working with sound in a manner that fits the paradigm of sound art as it is known in Euro-America. Emphasis is not placed on a lack of intellectual engagement, which is significant in the Euro-American definition of sound art. What is presented does not aim to deviate from this, but rather acts to affirm an engagement with alternative forms of knowledge and mechanisms of sound found in the South. Three areas are explored; these however are interlinked and do not stand alone. The first is an understanding of the practice of interdisciplinarity as political engagement. The second explores the role of community and communal interaction with sound and how this is fundamental to form in the region. The third extends this by showing how the histories of knowledge and power are fundamental to these explorations in the region, emphasizing how contemporary explorations of sound are used to both contain and shift these histories. The chapter takes shape with the use of case studies and draws on interviews conducted by the authors.

The Contingent Value of Political Connections on Donations to Chinese Foundations: Exploring the Moderating Role of Transparency

2020 ◽  
Vol 53 (1) ◽  
pp. 36-63
Author(s):  
Yuan Cheng ◽  
Zhongsheng Wu
Keyword(s):  
Multilevel Analysis ◽  
Theoretical Framework ◽  
Political Connections ◽  
Different Types ◽  
The Relationship ◽  
Moderating Role

Existing studies assume that the value of political connections is homogeneous to different types of nonprofits and seldom consider their interplay with other accountability mechanisms. Based on a multilevel analysis of 2,085 foundations in China, this study builds and tests a theoretical framework of the contingent value of political connections to nonprofits, treating transparency as a moderator for the relationship between political connections and donations. Our findings suggest that while transparency is positively associated with the amount of donations obtained by foundations, political connections can help foundations obtain more donations only when their transparency score is higher than a certain threshold.

scholarly journals Mass-tailorisation - a digital aid for the decision-making in the designer's design process

2021 ◽  
Author(s):  
Jun Sik Kim
Keyword(s):  
Decision Making ◽  
Case Studies ◽  
Design Process ◽  
Architectural Design ◽  
Theoretical Framework ◽  
Decision Making Process ◽  
Modern Times ◽  
The Future ◽  
Future Potential

<p>The advent of digital tools and technologies of modern times has provided architectural designers with the ability to create in complexities and volumes of an unprecedented scale. With the myriad of possibilities, the designer has become prone to the Paradox of Choice - the difficulty of making decisions in a field of mass-options. </p> <p>Mass-tailorisation aims to aid the decision-making process of the designer in a world of unprecedented possibilities, limited only by the practicalities of reality. This research develops a theoretical framework for mass-tailorisation systems that aid the designer in the decision-making process by strategically focusing on four stages of the decision-making process. </p> <p>The thesis investigates the theoretical framework of mass-tailorisation through several phases of case studies that critically assess the viability and the implications of the components that constitute the mass-tailorisation system. The need for mass-tailorisation, as well as the establishment of the system and the future potential of mass-tailorisation are addressed through these case studies. Thus, leading to an integrative theoretical framework on the validity of mass-tailorisation. </p> <p>The research also speculates on the possible role of the future designer as they navigate through the near-limitless possibilities of the architectural design process of modern times. Finally, the thesis concludes by discussing the specific importance of the Design-Fabrication-Assembly Digital Continuum and the pursuit for the Move 37 phenomenon in explaining how mass-tailorisation can improve the decision-making process of the designer during the design process.</p>

Challenging the Frame in the News

2009 ◽  
Vol 21 (4) ◽  
pp. 161-170 ◽  
Author(s):  
Baldwin Van Gorp ◽  
Paul Hendriks Vettehen ◽  
Johannes W.J. Beentjes
Keyword(s):  
External Validity ◽  
Asylum Seekers ◽  
Newspaper Article ◽  
Mixed Condition ◽  
The Third ◽  
Issue Involvement ◽  
Moderating Role ◽  
Newspaper Articles

The present study contributes to the external validity of the framing concept by studying the effects of frames actually utilized in newspaper articles. The study assesses the persuasive influence of such frames on the interpretation of news, and how issue involvement and attitude interfere in this process. A total of 282 participants were presented with one of three experimental versions of a newspaper article about asylum. In the first condition the asylum seekers were implicitly labeled as innocent victims, in the second as intruders. The third version is a mixed condition in which both competing frames were applied. In all three conditions an identical photograph was inserted. The findings indicate that the frame suggests how the photograph can be interpreted. However, no indications were found for a moderating role of the news readers’ issue involvement or attitude.

scholarly journals The development of spatial differentiation of unemployment in Czechia through evolutionary and institutional approaches: the example of the Karvinsko and Jablunkovsko regions

Geografie ◽  
2021 ◽  
Vol 126 (2) ◽  
pp. 195-220
Author(s):  
Filip Vrbík ◽  
Pavlína Netrdová
Keyword(s):  
Regional Development ◽  
Case Studies ◽  
Spatial Patterns ◽  
Economic Geography ◽  
Historical Development ◽  
Spatial Differentiation ◽  
Theoretical Framework ◽  
Regional Unemployment ◽  
Insight Into

The aim of this paper is to gain insight into the dynamics of spatial differentiation of unemployment on the municipal and microregional levels in Czechia. The spatial patterns of unemployment are quantitatively evaluated; and, based on these results, two microregions are chosen as case studies (Karvinsko and Jablunkovsko). These microregions are spatially close but underwent a totally different evolution in regional unemployment. Factors that affect different dynamics of unemployment are identified based on the analysis of their historical development and interviews with local agents. Thus, potential causes of dissimilar trajectories are revealed. The theoretical framework of the research is based on a combination of evolutionary and institutional approaches in economic geography that emphasize the role of history, continuity, local specifics and informal norms and practices in local and regional development.

Results and Discussion of the Results

2019 ◽  
pp. 71-109
Keyword(s):  
Organizational Culture ◽  
Data Analysis ◽  
Final Section ◽  
The Third ◽  
Ict Use ◽  
Business Results ◽  
Business Excellence ◽  
The Relationship ◽  
Moderating Role

This chapter aims to share and discuss the data analysis results and relate them to previous studies. Some tentative proposals and arguments are put forward. The discussion is split into five sections. The first section covers the relationship between organizational culture types and customer results, the second the relationship between culture types and people results, the third society results, the fourth business results, and the final section the moderating role of ICT use on the relationships between organizational culture types and each business excellence criterion.

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