Digital Journalism, Social Media Platforms, and Audience Engagement: The Case of AJ+

2020 ◽  
pp. 1-18
Author(s):  
Mohamed Zayani
Keyword(s):  
Social Media ◽  
Audience Engagement ◽  
Digital Journalism ◽  
Social Media Platforms

scholarly journals Mental health information online: what we have learned from social media metrics in BuzzFeed’s Mental Health Week

2018 ◽  
Vol 40 (4) ◽  
pp. 326-336 ◽  
Author(s):  
Thais Martini ◽  
Leticia S. Czepielewski ◽  
Daniel Prates Baldez ◽  
Emma Gliddon ◽  
Christian Kieling ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Mental Health Treatment ◽  
The Internet ◽  
Accurate Information ◽  
Information Channel ◽  
Audience Engagement ◽  
Mental Health Information ◽  
Personal Experiences ◽  
Social Media Platforms

Abstract Introduction The Internet has seen rapid growth in the number of websites focusing on mental health content. Considering the increased need for access to accurate information about mental health treatment, it is important to understand the promotion of this information online. Objective To analyze BuzzFeed’s Mental Health Week (BFMHW) interactions on its own website and in related social media platforms (Facebook, Twitter and YouTube) using metrics of information delivery in mental health topics. Methods We extracted social media metrics from the 20 posts with the highest number of BuzzFeed interactions on the BFMHW website and from 41 videos available on the BFMHW playlist created by the BuzzFeed Video profile on YouTube. We analyzed the format and content used in BuzzFeed’s publishing methods as well as the following social media metrics: exposure (presence online, views and time online), influence (likes) and engagement (comments, shares, replies and BuzzFeed interactions). Results Analysis of the variables revealed that audience engagement is associated with the number of medias in which the content is published: views on YouTube and shares on Facebook (0.71, p<0.001), total interactions on Facebook (0.66, p<0.001) and BuzzFeed number of total interactions (0.56, p<0.001). Conclusions Our results suggest that videos on YouTube may be an important information channel, including activity and engagement on other medias such as Facebook. Information may be more effective in reaching the audience if it is delivered in more than one media and includes personal experiences, some humor in content and detailed information about treatment.

Impact of Social Media and Technology Companies on Digital Journalism

2019 ◽  
pp. 147-170
Author(s):  
Şükrü Oktay Kılıç ◽  
Zeynep Genel
Keyword(s):  
Social Media ◽  
News Media ◽  
Business Models ◽  
The Other ◽  
Media Companies ◽  
Digital Journalism ◽  
The World ◽  
Social Media Platforms ◽  
Media And Technology ◽  
The Impact

A handful of social media companies, with their shifting strategies to become hosts of all information available online, have significantly changed the news media landscape in recent years. Many news media companies across the world have gone through reorganizations in a bid to keep up with new storytelling techniques, technologies, and tools introduced by social media companies. With their non-transparent algorithms favoring particular content formats and lack of interest in developing solid business models for publishers, social media platforms, on the other hand, have attracted widespread criticism by many academics and media practitioners. This chapter aims at discussing the impact of social media on journalism with the help of digital research that provides an insight on what storytelling types with which three most-followed news outlets in Turkey gain the most engagement on Facebook.

scholarly journals The Dislocation of News Journalism: A Conceptual Framework for the Study of Epistemologies of Digital Journalism

2019 ◽  
Vol 7 (1) ◽  
pp. 259-270 ◽  
Author(s):  
Mats Ekström ◽  
Oscar Westlund
Keyword(s):  
Social Media ◽  
Conceptual Framework ◽  
News Media ◽  
Systematic Analysis ◽  
Digital Journalism ◽  
Social Media Platforms ◽  
Truth Claims ◽  
Journalism Research ◽  
Knowledge Claims

This article focuses on news journalism, social media platforms and power, and key implications for epistemology. The conceptual framework presented is intended to inspire and guide future studies relating to the emerging sub-field of journalism research that we refer to as “Epistemologies of Digital Journalism”. The article discusses the dependencies between news media and social media platforms (non-proprietary to the news media). The authority and democratic role of news journalism pivot on claims that it regularly provides accurate and verified public knowledge. However, how are the epistemic claims of news journalism and the practices of justifications affected by news journalism’s increased dependency on social media platforms? This is the overall question discussed in this article. It focuses on the intricate power dependencies between news media and social media platforms and proceeds to discuss implications for epistemology. It presents a three-fold approach differentiating between (1) articulated knowledge and truth claims, (2) justification in the journalism practices and (3) the acceptance/rejections of knowledge claims in audience activities. This approach facilitates a systematic analysis of how diverse aspects of epistemology interrelate with, and are sometimes conditioned by, the transformations of news and social media.

scholarly journals Sosiaalisen median kommenttien analyysi multimodaalisesta näkökulmasta digitaalisen journalismin ja poliittisen viestinnän tutkimuksessa

2021 ◽  
Vol 40 (3) ◽  
Author(s):  
Margareta Salonen ◽  
Elisa Kannasto ◽  
Laura Paatelainen
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Literature Review ◽  
Political Communication ◽  
Qualitative Content Analysis ◽  
Data Sets ◽  
Individual Mode ◽  
Digital Journalism ◽  
Social Media Platforms ◽  
The One

Societal discussions flow on social media platforms that are studied by researchers in multiple ways and through various kinds of data sets that are extracted from them. In the studies of these discussions, multimodality unravels the semiotic modes that are communication resources through which meanings are socially and culturally created and expressed. In addition, the viewpoint of affordances can be used for viewing the functions of social media platforms and their discussions. Furthermore, this review was conducted to better understand how social media comments are researched from the perspective of multimodality in the context of digital journalism and political communication. A systematic literature review and qualitative content analysis were used as methods. The review discovered that the studies under review were not that high in multimodality and that text as an individual mode was the most common one. Furthermore, Twitter was the most researched platform and the one where the use of modes was more thoroughly explained.

scholarly journals Success in an Online Giving Day: The Role of Social Media in Fundraising

2019 ◽  
Vol 49 (1) ◽  
pp. 74-92 ◽  
Author(s):  
Abhishek Bhati ◽  
Diarmuid McDonnell
Keyword(s):  
Social Media ◽  
Organizational Factors ◽  
Network Size ◽  
Audience Engagement ◽  
Social Media Data ◽  
Size Number ◽  
Social Media Platforms ◽  
The Relationship ◽  
Media Data

Social media platforms offer nonprofits considerable potential for crafting, supporting, and executing successful fundraising campaigns. How impactful are attempts by these organizations to utilize social media to support fundraising activities associated with online Giving Days? We address this question by testing a number of hypotheses of the effectiveness of using Facebook for fundraising purposes by all 704 nonprofits participating in Omaha Gives 2015. Using linked administrative and social media data, we find that fundraising success—as measured by the number of donors and value of donations—is positively associated with a nonprofit’s Facebook network size (number of likes), activity (number of posts), and audience engagement (number of shares), as well as net effects of organizational factors including budget size, age, and program service area. These results provide important new empirical insights into the relationship between social media utilization and fundraising success of nonprofits.

scholarly journals NEGOTIATING PROFESSIONAL BELONGINGS: FINNISH ACTORS’ AFFECTIVE ENGAGEMENTS ON SOCIAL MEDIA PLATFORMS

2021 ◽  
Author(s):  
Anne Soronen ◽  
Anu Koivunen
Keyword(s):  
Social Media ◽  
Audience Engagement ◽  
Work Related ◽  
Interview Method ◽  
Social Media Platforms ◽  
Creative Workers ◽  
Social Media Presence ◽  
Media Practices ◽  
Occupational Communities ◽  
Continuous Movements

This study addresses how creative workers’ social media presence affects their understandings of professional agency. Focusing on Finnish professional actors, we ask how social media practices inform and shape actors’ occupational self-conceptions and professional belongings. In the theoretical framework, we employ Baym’s notion of relational labour and read it through Berlant’s (1998) conceptualisation of intimacy as mobile attachments. The data is collected from 15 Finnish actors, eight freelancers and seven theatre employees, from June 2020 to March 2021 by using the diary-interview method. The analysis is based on a close reading of the interview material and diary entries in which participants describe their experiences and feelings concerning their presence, work-related connections, and promotion on Facebook and Instagram. The study indicates that for both theatre actors and freelancers their social media activities are entwined in their sense of professionalism and belongings to occupational communities of peers. They negotiate and speculate about their social media presence in relation to peer assessments in a way that involves continuous movements between visibility and invisibility and between independence and interdependence. Our study suggests that to understand the ambivalences involved in creative workers’ presence on social media platforms, it is important to broaden the investigation from strategic self-promotion and audience engagement to questions of professional identities and communities.

scholarly journals Killing the Comments: Why Do News Organizations Remove User Commentary Functions?

2021 ◽  
Vol 2 (4) ◽  
pp. 572-583
Author(s):  
Maria N. Nelson ◽  
Thomas B. Ksiazek ◽  
Nina Springer
Keyword(s):  
Social Media ◽  
Thematic Analysis ◽  
User Engagement ◽  
Media Companies ◽  
User Comments ◽  
News Organizations ◽  
Digital Journalism ◽  
Social Media Platforms

User commentary in digital journalism is commonly understood as a form of public user engagement and participation, a stance that reframes news organizations’ role as discussion curators as necessarily consequential. Yet, in recent years many news organizations have limited, or abandoned altogether, their commentary functions. This paper examines statements and policies published by such news organizations. Based on a thematic analysis of 20 comment removal statements, we found that the most common rationale for this shift was an effort to reduce incivility and misinformation among user comments. The statements analyzed also indicate that organizations are moving to outsource commentary to social media platforms. Tapping into normative discourses of (avoiding) uncivil, conspiracy-prone commentary seems to be an acceptable rationale for abandoning infrastructures established for public discussions or to move these to social media; yet, we found no reflection whatsoever about the additional power afforded to social media companies through such a shift.

scholarly journals The Role of Journalism on YouTube: Audience Engagement with ‘Superbug’ Reporting

2019 ◽  
Vol 7 (1) ◽  
pp. 235-247 ◽  
Author(s):  
Monika Djerf-Pierre ◽  
Mia Lindgren ◽  
Mikayla Alexis Budinski
Keyword(s):  
Social Media ◽  
Popular Science ◽  
Media Ecology ◽  
Audience Engagement ◽  
Social Media Platforms ◽  
Media Platform ◽  
Youtube Videos ◽  
High Level ◽  
Political Economic

Journalism has gradually become ‘normalized into social media’, and most journalists use social media platforms to publish their work (Bruns, 2018). YouTube is an influential social media platform, reaching over a billion users worldwide. Its extensive reach attracts professional and amateur video producers who turn to YouTube to inform, entertain and engage global publics. Focusing on YouTube, this study explores the place for journalism within this media ecology. This study uses a mixed-method approach to examine forms of audience engagement to YouTube videos about antimicrobial resistance (AMR), or so called “superbugs”, caused by overuse and misuse of antibiotics. The analysis focuses on the most viewed YouTube videos about AMR between 2016 and 2018, and compares engagement themes expressed in comments to journalistic videos with popular science videos. The most viewed videos about AMR on YouTube are professionally produced educational popular science videos. The qualitative analysis of 3,049 comments identifies seven main forms of high-level engagement, including expressions of emotions, blame and calls for action. This study shows that journalism plays an important role on YouTube by generating audience discussions about social and political accountability. Our findings demonstrate that journalism videos were associated with propositions for political, economic and social/lifestyle actions, while popular science videos were associated with medicines, scientific or pseudo-scientific, and medical practice changes.

Digital Media Marketing for Dance: Enhancing Audience Engagement with Ballet Companies and Concert Dance Performance

2020 ◽  
Vol 22 ◽  
Author(s):  
Alexandra Lord Gagliano
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Daily Life ◽  
Target Audience ◽  
Audience Engagement ◽  
Dance Performance ◽  
Social Media Platforms ◽  
Concert Dance ◽  
Dance Companies ◽  
The Impact

Digital media play increasingly important roles in daily life, including directly influencing users’ interactions with others. Digital media marketing has become an increasingly important tool for dancers and the dance industry. Audience members and observers of the dance industry have grown and larger demographics beyond the dance world have been engaged through digital media marketing efforts and social media platforms. Analyzing audience engagement on social media platforms can provide data to assist dancers, dance studios, dance companies, dance programs, etc. to define their target audience and push them to reach a larger and/or different audiences. In this paper the author (1) assesses the impact of digital media marketing on audience engagement in ballet dance companies and concert dance, and (2) how to effectively strategize to increase audience engagement, in dance.

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