scholarly journals Mental health information online: what we have learned from social media metrics in BuzzFeed’s Mental Health Week

2018 ◽  
Vol 40 (4) ◽  
pp. 326-336 ◽  
Author(s):  
Thais Martini ◽  
Leticia S. Czepielewski ◽  
Daniel Prates Baldez ◽  
Emma Gliddon ◽  
Christian Kieling ◽  
...  

Abstract Introduction The Internet has seen rapid growth in the number of websites focusing on mental health content. Considering the increased need for access to accurate information about mental health treatment, it is important to understand the promotion of this information online. Objective To analyze BuzzFeed’s Mental Health Week (BFMHW) interactions on its own website and in related social media platforms (Facebook, Twitter and YouTube) using metrics of information delivery in mental health topics. Methods We extracted social media metrics from the 20 posts with the highest number of BuzzFeed interactions on the BFMHW website and from 41 videos available on the BFMHW playlist created by the BuzzFeed Video profile on YouTube. We analyzed the format and content used in BuzzFeed’s publishing methods as well as the following social media metrics: exposure (presence online, views and time online), influence (likes) and engagement (comments, shares, replies and BuzzFeed interactions). Results Analysis of the variables revealed that audience engagement is associated with the number of medias in which the content is published: views on YouTube and shares on Facebook (0.71, p<0.001), total interactions on Facebook (0.66, p<0.001) and BuzzFeed number of total interactions (0.56, p<0.001). Conclusions Our results suggest that videos on YouTube may be an important information channel, including activity and engagement on other medias such as Facebook. Information may be more effective in reaching the audience if it is delivered in more than one media and includes personal experiences, some humor in content and detailed information about treatment.

Author(s):  
Sonali Rajesh Shah ◽  
Abhishek Kaushik

An increase in the use of smartphones has laid to the use of the internet and social media platforms. The most commonly used social media platforms are Twitter, Facebook, WhatsApp and Instagram. People are sharing their personal experiences, reviews, feedbacks on the web. The information which is available on the web is unstructured and enormous. Hence, there is a huge scope of research on understanding the sentiment of the data available on the web. Sentiment Analysis (SA) can be carried out on the reviews, feedbacks, discussions available on the web. There has been extensive research carried out on SA in the English language, but data on the web also contains different other languages which should be analyzed. This paper aims to analyze, review and discuss the approaches, algorithms, challenges faced by the researchers while carrying out the SA on Indigenous languages.


Communicology ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 167-179
Author(s):  
E.S. Nadezhkina

The term “digital public diplomacy” that appeared in the 21st century owes much to the emergence and development of the concept of Web 2.0 (interactive communication on the Internet). The principle of network interaction, in which the system becomes better with an increase in the number of users and the creation of user-generated content, made it possible to create social media platforms where news and entertainment content is created and moderated by the user. Such platforms have become an expression of the opinions of various groups of people in many countries of the world, including China. The Chinese segment of the Internet is “closed”, and many popular Western services are blocked in it. Studying the structure of Chinese social media platforms and microblogging, as well as analyzing targeted content is necessary to understand China’s public opinion, choose the right message channels and receive feedback for promoting the country’s public diplomacy. This paper reveals the main Chinese social media platforms and microblogging and provides the assessment of their popularity, as well as possibility of analyzing China’s public opinion based on “listening” to social media platforms and microblogging.


2020 ◽  
Author(s):  
Ethan Kaji ◽  
Maggie Bushman

BACKGROUND Adolescents with depression often turn to social media to express their feelings, for support, and for educational purposes. Little is known about how Reddit, a forum-based platform, compares to Twitter, a newsfeed platform, when it comes to content surrounding depression. OBJECTIVE The purpose of this study is to identify differences between Reddit and Twitter concerning how depression is discussed and represented online. METHODS A content analysis of Reddit posts and Twitter posts, using r/depression and #depression, identified signs of depression using the DSM-IV criteria. Other youth-related topics, including School, Family, and Social Activity, and the presence of medical or promotional content were also coded for. Relative frequency of each code was then compared between platforms as well as the average DSM-IV score for each platform. RESULTS A total of 102 posts were included in this study, with 53 Reddit posts and 49 Twitter posts. Findings suggest that Reddit has more content with signs of depression with 92% than Twitter with 24%. 28.3% of Reddit posts included medical content compared to Twitter with 18.4%. 53.1% of Twitter posts had promotional content while Reddit posts didn’t contain promotional content. CONCLUSIONS Users with depression seem more willing to discuss their mental health on the subreddit r/depression than on Twitter. Twitter users also use #depression with a wider variety of topics, not all of which actually involve a case of depression.


Healthcare ◽  
2021 ◽  
Vol 9 (6) ◽  
pp. 735
Author(s):  
Schoultz Mariyana ◽  
Leung Janni ◽  
Bonsaksen Tore ◽  
Ruffolo Mary ◽  
Thygesen Hilde ◽  
...  

Background: Due to the COVID-19 pandemic and the strict national policies regarding social distancing behavior in Europe, America and Australia, people became reliant on social media as a means for gathering information and as a tool for staying connected to family, friends and work. This is the first trans-national study exploring the qualitative experiences and challenges of using social media while in lockdown or shelter-in-place during the current pandemic. Methods: This study was part of a wider cross-sectional online survey conducted in Norway, the UK, USA and Australia during April/May 2020. The manuscript reports on the qualitative free-text component of the study asking about the challenges of social media users during the COVID-19 pandemic in the UK, USA and Australia. A total of 1991 responses were included in the analysis. Thematic analysis was conducted independently by two researchers. Results: Three overarching themes identified were: Emotional/Mental Health, Information and Being Connected. Participants experienced that using social media during the pandemic amplified anxiety, depression, fear, panic, anger, frustration and loneliness. They felt that there was information overload and social media was full of misleading or polarized opinions which were difficult to switch off. Nonetheless, participants also thought that there was an urge for connection and learning, which was positive and stressful at the same time. Conclusion: Using social media while in a shelter-in-place or lockdown could have a negative impact on the emotional and mental health of some of the population. To support policy and practice in strengthening mental health care in the community, social media could be used to deliver practical advice on coping and stress management. Communication with the public should be strengthened by unambiguous and clear messages and clear communication pathways. We should be looking at alternative ways of staying connected.


Author(s):  
Reza Rabiei ◽  
Farkhonde Aasdi ◽  
Hamid Moghaddasi ◽  
Mahdie Shojaei Baghini

Aim: Accurate information can be accessed in a timely manner through the Integrated Mental Health Information Network (MHIN). As Iran has no MHIN, this study was undertaken to propose an architectural model.  Method: This research is a sequential mixed method. The organizational structure and database structure of the MHIN was identified, and the architectural model of the NMHIN was presented in two main phases. In the first phase, a quantitative study was conducted in a scoping review with an extensive review of the background, documents, information, and available resources about the mental health information network. In the second phase, to validate the proposed architecture, the Delphi technique was implemented. Questionnaires were distributed and collected both in person and by e-mail, and finally, the data were analyzed using SPSS-19. Results: The model of national MHIN was provided in five dimensions: MH entities, organizational ownership of databases, data elements of each database, linkage among databases, and exchangeable data elements among the databases. Conclusion: This model can be applied as a suitable platform to effectively and efficiently store and use mental health information. So, the available information can be used for providing mental health services more comfortably and appropriately. The results showed that connecting mental health entities can create a flow of information, coordinate MHIN activities, and improve performance, efficiency, and quality of mental health.


Author(s):  
Chiemezie Chukwuka Ugochukwu ◽  
Obiajulu Joel Nwolu

In 2017, the #ENDSARS hashtag began trending across social media platforms, calling for a scrap of a police unit Special Anti-Robbery Squad (SARS). Nigerians complained about the activities of SARS that include extortion, extra-judicial killing, and harassment, among others. The Nigerian government and Police authorities promised to overhaul the SARS activities despite calls to scrap the police unit. On October 3rd 2020, a video went viral across social media platforms how police officers suspected SARS officers shot a young man and took his Lexus car away. Social media influencers organized the protest and like wildfire, it spread across the country. Based on this, the research is structured to ascertain respondents’ level of exposure to social media framing on EndSARS protest, to determine if social media framing on EndSARS protest motivated the youths, to find out if social media framing contributed to protests across the country. No doubt, the internet and social media have changed the narrative of organizing protests across the globe and Nigeria in particular. Anchored on three theories namely, framing theory, social category theory, and technology determinism theory. Survey research method was adopted for the study and copies of the questionnaire were distributed online with help of Google forms. Findings revealed that respondents were exposed to social media framing on EndSARS agenda and social media framing contributed to country’s protest across the country. The study recommends, among others, that government should always investigate reports about its agencies and take proper action to forestall any protest in the future.


2021 ◽  
Vol 19 (2) ◽  
Author(s):  
Santho Vlennery Mettan ◽  
Aldo Hardi Sancoko

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.


2021 ◽  
Author(s):  
Richmond Takyi Hinneh ◽  
Alex Barimah Owusu

Abstract BackgroundIn an era of the global pandemic and social media dominance, trying to control the narrative on COVID-19 has been a challenging task for most governments particularly with news about the disease on various social media platforms. There have even been instances where people have sent false information about the number of confirmed cases, precautionary measures, drugs that boost the immune system which can threaten the lives of some users who are accessing this false information and misconceptions.Method This study analyzed spatial differences in Twitter misinformation on COVID-19 across 16 regions of Ghana by scraping 1,167 tweets from Twitter using API access. A total of 514 tweets were analyzed. The data were categorized into three namely; accurate information, misinformation, and other information. ResultsThe study results show that 72% of the tweets were accurate, 14% were misinformation and 14% represented other information. Among the regions, Greater Accra had the highest number of accurate information (45 tweets), and the Upper West Region recording the highest number of misinformation (12 tweets).ConclusionSpatial monitoring and management of information dissemination are useful for target setting and achievement of direct results in terms of diffusing misinformation and propagating accurate information. We, therefore, recommend official usage of Twitter for COVID-19 information dissemination as this usage will help offset possible misinformation from unformed individuals.


2021 ◽  
Vol 13 (2) ◽  
pp. 20
Author(s):  
Evelina Francisco ◽  
Nadira Fardos ◽  
Aakash Bhatt ◽  
Gulhan Bizel

The COVID-19 pandemic and the resulting stay-at-home orders have disrupted all aspects of life globally, most notably our relationship with the internet and social media platforms. People are online more than ever before, working and attending school from home and socializing with friends and family via video conferencing. Marketers and brands have been forced to adapt to a new normal and, as a result, have shifted their brand communication and marketing mix to digital approaches. Hence, this study aims to examine the shift of influencer marketing on Instagram during this period and the possible future implications. By employing an online survey for exploratory research, individuals answered questions addressing their perceptions about the impact of the pandemic, brands and influencers&rsquo; relationship, and the overall changes made in marketing strategy.


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