Words and images of Covid-19 prevention (A case study of tourism new normal protocols signs)

2021 ◽  
Vol 8 (1) ◽  
pp. 1965713
Author(s):  
I Wayan Mulyawan ◽  
Ketut Artawa
Keyword(s):  
2021 ◽  
Vol 8 (2) ◽  
pp. 111-118
Author(s):  
Sastria Izprilla ◽  
Vita Amelia ◽  
Hadira Latiar

This research is entitled strategy of university library services in the new normal period case study of the technical implementation unit (UPT) of the University of Riau library. The purpose of this study was to determine the service strategy taken by the technical implementing unit (UPT) of the Riau University library in the new normal era. The method used in this research is qualitative with a descriptive approach. The processing method uses data reduction, data presentation, and conclusions. The informants in this study were the head of the library, the head of the service sector, and the head of the IT department. The results of this study are that there are several strategies taken by the Riau University library, that is the development of digital libraries that must be accelerated and add supporting applications to ensure the smooth distribution of information to users.


2021 ◽  
Vol 2 (1) ◽  
pp. 39-46
Author(s):  
Trio Saputra ◽  
Dasim Budimansyah

Strengthening character education in schools is a government policy as an effort to re-put character as the core of education. The process of teaching and learning activities is currently carried out online and face-to-face while still prioritizing health protocols due to the pandemic. So, currently schools are required to continue to innovate in order to maximize the character education process in schools. The purpose of this study is to describe the strengthening of character education through school culture, the obstacles and efforts made during the pandemic. This research uses descriptive qualitative research. Data collection techniques using observation, interviews, and documentation. The research location was conducted at Alam Al-Karim Elementary School, Lampung. The research subjects are the Principal, Deputy Principal and Teachers. Based on the results of the research, strengthening character education through school culture is carried out in the form of habituation activities namely, Morning Activity, Daily Worship, Murajaah Qur'an, and Green Therapy as a means of socializing character values ​​and awareness to maintain health and mentally facing a pandemic. The obstacles are the limited time available and limited physical communication. The effort made by the school is through making a special curriculum in the new normal era. The conclusion of this research is that strengthening character education through school culture in the middle of a pandemic carried out by the Alam Al-Karim Elementary School is an alternative concept that can be applied in order to make character education effective as an important goal in education.


Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 292
Author(s):  
Ivonne Florence Dinata ◽  
Yugih Setyanto

Every company must have change the obstacle into an opportunity by applying marketing communication in all situations. Good Marketing Communications be measured from how a company delivers its message to the user. So, the user can well understand and drive the user’s behavior according to the company’s goals. Situations today are a new normal era which an opportunity for restructuration the company by arranging the marketing communications to increase back the traffic of the user after the company has decreased earlier. Other than that, travel trends now is a staycation. This research focuses on Traveloka’s marketing communications when it runs their program “Traveloka Livestyle Hotel Flash Sale” for engage the user to staycation in a new normal era. The theory used is the model and marketing communications mix from the public relations aspect. The research approach used in this research is a  qualitative approach with case study methods. The researcher collects the data techniques by interviews, observation, and literature study. The result of this study indicates that Traveloka’s Engagement by many marketing communication’s ways goes well. So, this program generates enthusiasm and positive feedback from the user shown from their decision making for a staycation in the new normal era.Setiap perusahaan harus dapat mengubah obstacle menjadi sebuah peluang dengan mengaplikasikan komunikasi pemasaran yang tepat sasaran di segala situasinya. Komunikasi pemasaran yang baik dinilai dari bagaimana sebuah perusahaan mengkomunikasikan pesan kepada konsumennya sehingga dapat dipahami dan mengubah perilakunya konsumennya sesuai dengan tujuan perusahaan. Situasi yang dihadapi saat ini ialah era new normal yang merupakan peluang untuk merestrukturisasi perusahaan dengan merancang komunikasi pemasaran untuk meningkatkan kembali traffic konsumen .Selain itu, Tren berwisata era new normal telah mengalami perubahan salah satunya adalah staycation . Penelitian ini berfokus pada komunikasi pemasaran Traveloka sebagai perusahaan yang melayani konsumen di bidang pariwisata dalam menjalankan program Livestyle Hotel Flash Sale untuk menarik konsumen melakukan staycation di era new normal .Teori yang digunakan adalah model dan bauran komunikasi pemasaran dari segi kehumasan. Pendekatan penelitiannya adalah kualitatif dengan metode studi kasus. Peneliti mengumpulkan data secara observasi partisipatif, wawancara mendalam dan studi pustaka. Hasil analisisnya menunjukkan Engagement yang dilakukan Traveloka berbagai taktik komunikasi pemasaran yang dimilikinya berjalan dengan baik sehingga Program ini menghasilkan antusiasme dan feedback positif dari konsumen yaitu dengan pengambilan keputusan konsumen untuk melakukan staycation di era new normal.


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