scholarly journals Rah Utami Nugrahani STRATEGI PENGGUNAAN MEDIA SOSIAL SAUNG ANGKLUNG UDJO DALAM MENGKOMUNIKASIKAN ESTETIKA BAMBU

2020 ◽  
Vol 2 ◽  
pp. 113-116
Author(s):  
Rah Utami Nugrahani ◽  
Sylvie Nurfebiaraning
Keyword(s):  
Social Media ◽  
Cultural Heritage ◽  
Qualitative Methods ◽  
Western Music ◽  
Intangible Cultural Heritage ◽  
West Java ◽  
Cultural Wealth ◽  
The Public ◽  
Social Media Strategy ◽  
A Performance

Saung Angklung Udjo (SAU) is a performance venue that was founded in 1966 by UdjoNgalagena and hasstood until now for one of them aimed at communicating bamboo music, in this case focusing a lot onangklung, as Indonesia’s cultural wealth, especially West Java. To further develop themselves, SAU alsobegan to move in the online field, which in this case was specifically done through social media, especiallyYoutube and Instagram. To find out more about SAU’s social media strategy in communicating SAU’s aesthetics,observations, interviews and literature studies were conducted. After taking the data which is then processedby qualitative methods, the following results and discussion are obtained: SAU conducts all publicationsand documentation related to on-site performances to be uploaded via Instagram and Youtube, SAUcollaborates to increase the popularity of bamboo music, with one of them picking up composer Eka Gustiwanais able to produce fresh works that are accessible to the public, SAU re-arranged to make bamboo musicfamiliar, especially among Western music listeners, and this strategy is also generally a form of angklungpreservation in its position as Intangible Cultural Heritage of Humanity by UNESCO version which was passedin 2010.

scholarly journals El Patrimonio cultural inmaterial de la Plaza Baquedano en Santiago de Chile = The Intangible Cultural Heritage of Plaza Baquedano in Santiago de Chile

2018 ◽  
pp. 74
Author(s):  
Karina Orozco Salinas
Keyword(s):  
Cultural Heritage ◽  
Public Space ◽  
El Paso ◽  
Intangible Cultural Heritage ◽  
The Public ◽  
Secondary Sources ◽  
Santiago De Chile ◽  
Open Discussion ◽  
The City ◽  
Over Time

ResumenEsta investigación parte de la necesidad de poner el foco en los espacios públicos identitarios, en los cuales la constante congregación espontánea y masiva de la ciudadanía, ha construido un patrimonio cultural inmaterial en ellos, a la hora de celebrar colectivamente en la ciudad. Desde este enfoque, se aborda el caso de la Plaza Baquedano en Santiago de Chile, mediante una metodología propia que contrarresta fuentes secundarias, principalmente periodísticas, con fuentes empíricas. Por lo que seaplican encuestas y entrevistas, con el fin de comprender el fenómeno desde el contexto urbano, social, celebración y patrimonio del lugar. Asimismo, lograr la perspectiva interna y externa del estudio de caso.Los resultados obtenidos confirman la existencia del patrimonio inmaterial y el carácter de identidad, que se ha generado con el paso del tiempo en este espacio público y, tanto la visión interna como la externa, consideran que debería ser catalogado como patrimonio cultural del país. Sin  embargo, esta mención no ha sido otorgada por alguno de los  instrumentos vinculantes en Chile. Por lo cual es una discusión abierta,ya que en la opinión de expertos consultados la complejidad de otorgar una figura de protección inmovilizaría el dinamismo que ha constituido a este lugar como tal.AbstractThis research departs from the need to focus in the public identitary spaces, in which the constant congregation spontaneous and massive of citizenship, has built an intangible cultural heritage in them, when it comes to celebrating collectively in the city. From this approach, is addressed the case of Plaza Baquedano in Santiago de Chile, through our methodology that combine secondary sources, mainly journalistic, with empirical sources. So that, surveys and interviews are applied in order to understand thephenomenon from the urban, social, celebration and heritage context’s.In addition, to achieve internal and external perspective of the case. The results collated confirm the existence of heritage and the identity character, which has been generated over time in this public space and both vision internal and external, consider that it should be cataloged as country’s cultural heritage. However, this mention has not been granted by some of the binding instruments in Chile. Therefore it is an open discussion, since in the opinion of the experts consulted the complexity of granting a protection figure would immobilize the dynamism that has built this place as such.

scholarly journals Social Media and Revenue Management; Where Should the Two Meet?

2012 ◽  
Vol 3 (1) ◽  
pp. 33-46 ◽  
Author(s):  
Kate Varini ◽  
Pavan Sirsi
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Revenue Management ◽  
Customer Relationships ◽  
Bottom Line ◽  
The Public ◽  
Management Approaches ◽  
Travel Industry ◽  
Media Channels ◽  
Social Media Strategy

The objective of this study is to explore how social media strategies can be integrated with the function of revenue management. A survey was used to evaluate the extent to which some travel firms use/perceive social media. This study explores possible synergy between the time spent developing social media channels and the opportunities these might generate for travel firms active in the application of revenue management tactics. This has lead to the recommendation of new practices that could potentially enhance future revenue and profit. The present study identifies that travel firms can build opportunities to capture additional revenues by focusing on building engaging and useful content for customers. The travel industry is just beginning to embrace the need to combine public relations (PR) activities with new marketing approaches that must engage, rather that use interruption and coercion to generate sales. As engagement of the public with social media grows, it is evident that this will have implications for revenue management approaches, in the same way that approaches to PR and marketing have needed to evolve with the growth in online interaction between consumers. A shift in strategic outlook may enhance the ability of travel companies to sell valued products, improve customer relationships and increase their bottom-line; hence it becomes even more important for such organizations to ensure they have a solid social media strategy.

scholarly journals Covid-19 et communication de crise. Focus linguistique sur les tweets francophones de Belgique

2020 ◽  
Author(s):  
Louise-Amélie Cougnon ◽  
Louis de Viron
Keyword(s):  
Social Media ◽  
Qualitative Methods ◽  
Crisis Communication ◽  
International Community ◽  
Semantic Approach ◽  
Health Crisis ◽  
The Public ◽  
French Speaking ◽  
The Media ◽  
Quantitative And Qualitative Methods

The Covid-19 health crisis of 2020 strongly affected the international community. Especially during the lockdown period, social media were widely used for information and emotion sharing. This article aims to keep a material trace of these crisis communication trends. To reach this aim, we applied quantitative and qualitative methods on a corpus of 100,000 tweets we collected in the French-speaking part of Belgium. The corpus is divided into three sub-groups: citizens, politicians and the media. We first present the corpus collection and the methodology we followed. We also look at the lexical creativity that resulted from the crisis and the lockdown situation. We then propose a semantic approach of the themes that emerged from the crisis tweets and which highlight citizens’ concerns. Finally, we depict the personalities related to the crisis, by focusing on their communication and on the image they portray to the public.

scholarly journals The Implementation of Brand Element Strategic in Marketing Communication on Local Small-Medium Business in West Sumatra

2019 ◽  
Vol 4 (1) ◽  
Author(s):  
Tuti Widiastuti
Keyword(s):  
Social Media ◽  
Small Business ◽  
Qualitative Methods ◽  
Brand Strategy ◽  
Depth Information ◽  
Marketing Communication ◽  
The Public ◽  
West Sumatra ◽  
Internet And Social Media

In this study the authors want to provide an overview of the local small business brands that use brand strategy element in developing its business. This research has a focus of research on Kapuyuak brand which is a local brand originating from Bukittinggi West Sumatra. The thing studied is the attribute used by the Kapuyuak brand so that the public has a perception and become loyal to the brand. This study uses qualitative methods to obtain more in-depth information about the strategies used from Kapuyuak and its customers. The results show that Kapuyuak has the power to identify the value of the brand based on the insight of consumers and market insight. In communicating its brand Kapuyuak uses internet and social media in distributing its value.

Part II Substantive Aspects, Ch.16 Language as Cultural Heritage

2020 ◽  
Author(s):  
Witte Bruno De
Keyword(s):  
Cultural Identity ◽  
Cultural Heritage ◽  
International Law ◽  
Oral Traditions ◽  
Intangible Cultural Heritage ◽  
Functional Communication ◽  
The Public ◽  
Intangible Heritage ◽  
Limited Role

This chapter addresses linguistic heritage as part of cultural heritage. The use of a language not only serves as a means of functional communication but also expresses the speaker’s cultural identity as well as the cultural heritage developed by all previous users of that language. One can say that legal measures that allow for the public use of a particular language, or that impose the use of that language in certain contexts, contribute to the preservation of the cultural heritage of a country. However, UNESCO’s Intangible Heritage Convention includes within its scope the oral traditions and forms of expressions that use language as their tool. In other words, language is protected because, and to the extent that, it gives expression to an element of a community’s intangible cultural heritage other than the language itself. Therefore, international law plays only a limited role in protecting language-as-heritage.

scholarly journals Perancangan Buku Interaktif Cerita Rakyat Lombok “Monyeh”

2020 ◽  
Vol 2 (2) ◽  
pp. 51-58
Author(s):  
Mirnayati Mirnayati ◽  
I Nyoman Yoga Sumadewa
Keyword(s):  
Problem Solving ◽  
New Media ◽  
Cultural Heritage ◽  
Design Thinking ◽  
Media Choice ◽  
Cultural Wealth ◽  
Folk Tales ◽  
The Public ◽  
The Right ◽  
Interactive Book

Folklore is an oral cultural heritage that needs to be preserved because folklore is part of the cultural wealth of Nusantara.  However, the lack of publications makes many folk tales still unknown to the public, especially children.  One of the folk tales that are less well known to the public is the folklore from Lombok entitled monyeh.  So it is necessary to have a publication media to introduce this folklore, one of which is through interactive books that can attract children to read, so they do not get bored while reading and are more informative.This interactive book of monyeh folk tales is designed using the design thinking method to get the right problem-solving solution in designing.  There are two media in the design, namely the primary media of interactive folklore books, monyeh and secondary media, namely x-banners and merchandise.  By designing this interactive book, it is hoped that it can become a new media choice to introduce the Lombok Monyeh folklore.

scholarly journals Makna Wayang Golek si Cepot pada Masyarakat Sunda Milenial dan Generasi Z

Koneksi ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 22
Author(s):  
Andrew Limelta ◽  
Sinta Paramita
Keyword(s):  
Cultural Heritage ◽  
Intangible Cultural Heritage ◽  
The West ◽  
West Java ◽  
Generation Z ◽  
Puppet Show

In 2003 wayang was recognized by UNESCO as a global masterpiece as well as an intangible cultural heritage. Sundanese culture recognizes the legacy of wayang golek originating from the West Java region, and is usually realized through the display of props or puppets as a dualistic depiction of Javanese minds. In puppet show there are characters and characters that are played, but usually people are more familiar with the character of the Cepot who is considered as a entertainer and identity of the Sundanese. The purpose of this study was to see the meaning of the Cepot figure in puppet show art towards millennial Sundanese people and generation Z. The theories used in this study were the theory of communication, puppetry, and the concept of meaning. In this case the data obtained through the results of observations and interviews. The conclusion in this study is that the Sundanese generation of generation millennial and generation Z considers the puppet show as an important art, but no longer as the main consumption. Besides that, there is a loss of elements from the Cepot character in the puppet show, even the Sundanese people consider the Cepot figure only as an entertaining figure.Pada tahun 2003, wayang diakui oleh UNESCO sebagai karya agung dunia sekaligus warisan budaya tak benda. Budaya Sunda mengenal warisan wayang golek yang berasal dari wilayah Jawa Barat, dan biasanya direalisasikan melalui pertunjukan alat peraga atau boneka sebagai penggambaran alam pikiran orang Jawa yang dualistik. Dalam kesenian wayang golek terdapat tokoh dan karakter yang dimainkan, namun biasanya masyarakat lebih mengenal tokoh si Cepot yang dianggap sebagai penghibur dan jati diri orang Sunda. Tujuan penelitian ini adalah untuk melihat makna tokoh si Cepot dalam kesenian wayang golek terhadap masyarakat Sunda milenial dan generasi Z. Teori yang digunakan dalam penelitian ini adalah teori komunikasi, wayang, dan konsep makna. Dalam hal ini data yang diperoleh melalui hasil dari observasi dan wawancara. Kesimpulan dalam penelitian ini adalah bahwa masyarakat Sunda generasi milenial dan generasi Z menganggap kesenian wayang golek sebagai suatu kesenian yang penting, namun bukan lagi sebagai konsumsi utama. Selain itu adanyaunsur dari tokoh si Cepot yang hilang dalam wayang golek. Bahkan masyarakat Sunda menganggap tokoh si Cepot hanya sebagai tokoh penghibur.

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