Climate Change Communication in Austria

Author(s):  
Markus Rhomberg

Research on climate change communication is a neglected field in Austria. Only slowly, scientists as well as policy makers are entering the domain of communicating climate change, especially in subprojects of larger funding initiatives by the Austrian Environment Ministry and the Ministry for Transport, Innovation and Technology. In the field of communication research, only sporadic studies can be found: Some of them are investigating science-policy-interfaces and communication among stakeholders; others are focusing on awareness of climate change, especially in climate sensitive areas like (winter) tourism, agriculture, and forestry, which are significant economic fields in Austria and in which major efforts have to be taken to enhance adaptive capacities. Only a few studies are dealing with media representations of climate. Therefore, this article outlines a future research program, based on the assessment of existing scholarship. More scientific efforts should be given to the following fields of research: public communication of stakeholders, studies on media representation of climate change and framing and its effects as well as comparative studies with countries sharing comparable climate scenarios, and the strong need for adapting to climate change (e.g., from Alpine regions) as well as similar political structures.

Author(s):  
Midori Aoyagi

Climate change communication in Japan is characterized by governmental campaigns for carbon dioxide emission reduction and mass media coverage of international events on climate change issues. A series of governmental campaigns included “Cool Biz,” “Warm Biz,” and “Team Minus 6%” for the Kyoto protocol; “Challenge 25” for the Hatoyama initiative; “Fun to Share” and “Cool Choice” for the new mid-term Greenhouse gas emissions reduction target of 26%. Those campaigns are popular among public. As for media coverage of international events on climate change issues, one of the biggest events was the COP3 in Kyoto, in 1997; another is the release of AR5 from 2006 to early 2007, and following events of the G8 summits of Heiligendamm, Germany in 2007, and of Toyako, Japan in 2008. Until now, not much attention has been paid to climate change communication research, as social scientists seldom join research projects concerning climate change science. But recent severe weather, such as stronger or early-season typhoons, heavier rainfalls, early arrival of spring (e.g., earlier bloom of cherry blossoms), and the bleaching of coral reefs bring awareness not only to the general public but also to social scientists. Lack of participation by social scientists in climate change communication research has meant a very narrow range of communication with the public. Experts try to “teach” the science of climate change, and actions such as “50 easy things for tackling global warming,” but it seems those are not what ordinary people want to know. Furthermore, there seems to be no debate on what climate change will bring us, what kinds of energy we should choose, who might be more vulnerable. Debate on ethical issues, justice issues, and sharing of responsibility will be need to be part of future climate change communication.


Author(s):  
Graham Dixon ◽  
Yanni Ma

Addressing climate change requires attention to a variety of communication contexts. While attention has been paid to top-down approaches aimed at individual-level behavior and the beliefs of the public at large, organizations in both the for-profit and nonprofit sectors are increasingly recognized as integral players in solving the climate change challenges that we face today. For instance, the Intergovernmental Panel on Climate Change (IPCC) characterize the commercial sector as having the highest potential to reduce emissions by 2020, suggesting that meaningful actions aimed at climate change mitigation must come from within organizations. However, the diverse nature of organizational communication poses challenges toward effective climate change communication. On the one hand, climate change communication can occur within organizations, where members’ individual behaviors and beliefs can have a significant impact on an organization’s energy consumption. On the other hand, organizations can communicate environmental issues directly to stakeholders and the public at large—though communication can be complicated by the fact that some organizations benefit from instilling doubt in the science of climate change. The complex nature of organizational-based climate change communication allows members of the for-profit and nonprofit sectors to play an important role in cultivating divergent views of climate change. Future research can help promulgate climate change-related awareness and action within organizational contexts.


2020 ◽  
Author(s):  
Jessica Eise ◽  
Natalie Lambert ◽  
Tiwaladeoluwa Adekunle ◽  
Laura Eise

Climate change impacts are being felt around the world, threatening human well-being and global food security. Social scientists in communication and other fields, in tandem with physical scientists, are critical for implementing mitigation and adaptation strategies effectively and equitably. In the face of rapidly evolving circumstances, it is time to take stock of our current climate change communication research and look toward where we need to go. Based on our systematic review of mid- to current climate change research trends in communication as well as climate change response recommendations by the American Meteorological Society, we suggest future directions for research. We urgently recommend communication research that (1) addresses immediate mitigation and adaptation concerns in local communities and (2) is more geographically diverse, particularly focusing on the African continent, the Caribbean, Latin America, the Middle East and certain parts of Asia.


Author(s):  
Senja Post

Research in the field of journalistic decisions, advocacy strategies, and communication practices is very heterogeneous, comprising diverse groups of actors and research questions. Not surprisingly, various methods have been applied to assess actors’ motives, strategies, intentions, and communication behaviors. This article provides an overview of the most common methods applied—i.e., qualitative and quantitative approaches to textual analyses, interviewing techniques, observational and experimental research. After discussing the major strengths and weaknesses of each method, an outlook on future research is given. One challenge of the future study of climate change communication will be to account for its dynamics, with various actors reacting to one another in their public communication. To better approximate such dynamics in the future, more longitudinal research will be needed.


2020 ◽  
Author(s):  
Jessica Eise ◽  
Natalie J. Lambert ◽  
Tiwaladeoluwa Adekunle ◽  
Kelsey Eversole ◽  
Laura Eise ◽  
...  

Author(s):  
Ji Li ◽  
Luo Dan

As one of the most serious challenges facing humankind during the 21st century, climate change not only relates to many fields such as science, culture, economics, and politics, but also affects the survival and future development of human beings. In China, climate change communication research specifically first began to be conducted quite late, as the significance of climate change issues came to the fore in the international arena. The year 2007 is known as China’s “first year of climate change communication research.” Climate change coverage up to 2007 can be divided into two periods: In the early period, the number of reports was small, the reporting agenda was simple, and public’s attention was limited, whereas in the late period coverage changed visibly: the amount of coverage experienced a sharp increase, the topics covered were diverse, and reporting gradually reached an advanced level of sophistication. Research on climate change is not only limited to the analysis of science reporters from the professional field, but also includes studies conducted by the government, academia, NGOs, enterprises, and the like, and it has already reached certain research conclusions. Media coverage of climate issues and research on climat communication complement each other—the former promoting the latter and the latter enriching the former—and they jointly advance the dissemination of climate issues in China. This article hopes to sort out the research on media reports on climate change and climate change communication research to gain an overall and comprehensive understanding of climate change communication in China


2021 ◽  
Author(s):  
Rosmarie de Wit ◽  
Annemarie Lexer ◽  
Matthias Themessl ◽  
Andrea Prutsch

<p>‘A picture is worth a thousand words’ and ‘seeing is believing’. Clearly, images are considered to be incredibly powerful communication tools. The project ‚Images of Change’, which is funded by the Austrian Climate Research Program, wants to harness the power of visuals in climate change communication. To do so, the project focusses at developing different visual communication formats aimed at young adults, with the goal to support a better understanding of facts and invite climate friendly behavior as well as policy acceptance. In order to hit the ground running, existing (visual) climate change communication formats of different national meteorological and environmental organizations, academia, the media as well as non- governmental organizations (NGOs) were collected, analyzed and compared to best practices as reported in climate communication research. Here, we will present an overview of the key findings from psychological as well as communication research on how to successfully communicate the causes, impacts and solutions of climate change to non-scientists. Specifics on how to engage young adults as well as how to implement visuals in climate change communication in order to achieve the highest impact and increase the motivation to act in a climate friendly manner will also be highlighted. Finally, a selection of existing visual communication campaigns will be presented and discussed. Based on these formats, we will take a deeper look into how the best practice guidelines postulated by the communication science community may be implemented in our own work as climate communicators in academia as well as national weather services.</p>


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