6. Critical perspectives

Author(s):  
Jeremy Moon

‘Critical perspectives’ presents two systemic critiques of corporate social responsibility (CSR), which argue that CSR is fundamentally undesirable or impossible. Firstly, there is the view associated with Milton Friedman that sees CSR as contrary to the core purpose of business, as unaccountable management excess at the expense of shareholders, and as undermining of democratic accountability for public affairs. Secondly, there is the anti-corporate perspective, usually associated with critics of capitalism more generally. This view sees CSR as an extension of the underlying problems of capitalism and of corporations therein. CSR advocates generally sit between the two views, rejecting both sets of deductive logics and their respective implications for the sociability and accountability of markets.

2004 ◽  
Vol 10 (3) ◽  
pp. 433-451 ◽  
Author(s):  
Malene Nordestgaard ◽  
Judith Kirton-Darling

This article considers how European sectoral social partners have tackled and promoted the concept of corporate social responsibility (CSR), and to what extent their common actions have given CSR a tangible and practical form. After reviewing sectoral social dialogue and trade unions’ attitudes to CSR, the authors report on research into the activities of sectoral social dialogue committees. The research shows that many of the sectoral social dialogue committees, whether they consider themselves to be active or not on CSR, have been grappling with the core issues raised by the concept over a number of years. The development of the European institutional debate on CSR has clearly led to the ‘redefinition’ of activities carried out in the framework of the sectoral social dialogue, in some cases offering new impetus to common actions and broadening the scope of debate, while in other cases offering ‘old wine in new bottles'. This article further analyses the specific activities of the sectoral social dialogue committees in the sugar sector.


Author(s):  
Carlos M Parra ◽  
Monica Tremblay ◽  
Arturo Castellanos

In this study we develop a simplified technique for helping researchers and analysts visualize the alternative prominence of term eigenvectors obtained after exploring term associations (Term Clusters) while conducting Text Data Mining on a collection to Corporate Social Responsibility (CSR) reports. The collection analyzed is comprised of CSR reports produced by 7 US firms (Citi, Coca-Cola, Exxon-Mobil, General Motors, Intel, McDonald’s and Microsoft) in 2004, 2008 and 2012. The analysis is performed by year in order to discern how the prominence of term eigenvectors has evolved for each firm and for different CSR topics. Results indicate that term eigenvectors maintain their prominence when CSR topics are related to the core business of the firm in question.


2014 ◽  
Vol 4 (4) ◽  
pp. 39-47
Author(s):  
Martin Larbi

There are several studies that have investigated the effect of corporate social responsibility (CSR) on consumer behavior. However, these studies demonstrate conflicting results on how CSR influences consumer purchasing behavior and retention; for example, in event of negative information about a firm. Therefore, the effectiveness of CSR in advancing the core business of firms remains unresolved. This research uses a qualitative approach to examine how CSR affords firms greater levels of goodwill with consumers. The study focuses on the case of Apple in China. Both primary and secondary data were collected through interviews, review of literature, newspaper reports, blogs, social media, and official websites of institutions and corporate entities. A deductive analytical approach was used to examine how consumers perceive CSR, and how that impacts on their attitude towards a firm when confronted with negative information. The study found low level of awareness of CSR in consumers. Moreover, the findings demonstrate that consumers tend to attach more importance to CSR when they identify with the problems associated with the actions or inactions of a firm. The study shows that firms can only enjoy the full benefits of CSR by creating public awareness of such endeavours.


Green reporting is an innovative outlet of accounting. It deals with accounting for the environment and its well-being. An organization can lessen most of the environmental costs by taking effective decisions with the help of green reporting. The core objective of this study is to comprehend the meaning of green reporting and how it can be a tool of environmental sustainability. We discovered the significance of green reporting implication and retain a way of what the companies are taking from the environment and what they are giving back in return. This paper highlights to recognize contemporary tendencies in green reporting. This study would be a policy dialog in the efficient usage of resources and in the reduction of pollution to an extent. Green reporting plays a vital role in the corporate social responsibility of a firm. This study also heightens on the people’s insight concerning green reporting with the help of collecting primary data with appropriate execution. It was originated that a maximum of the respondents felt there is a demand for affecting the road to green reporting and that all the companies should jump adopting green reporting.


The core principles of Islamic corporate social responsibility (CSR) are derived from al-Qur'ān and Sunnah, while the major foundations of Islamic CSR principles are unity, viceregency and trusteeship, justice and equilibrium, and rights and responsibilities. Man is a vicegerent (khalifah) or representative of Allah on Earth and trustee of resources provided by Allah (SWT). As a khalifah or leader in organisation, they have greater responsibility to utilise all these given things and facilities by Allah to the best of their abilities to create maximum added value to the organisation itself and to the whole community. The purpose of this chapter is to explore how Islamic ethics and corporate social responsibility (CSR) are two compatible concepts.


Author(s):  
Cristina Márquez-Moreno ◽  
Jose Luis Durán-Valenzuela

The objective of this chapter is to understand how important it is for companies, in a globalized environment such as the current one, to develop socially responsible behavior, particularly for those companies that want to project themselves internationally. As will be seen, this means that firms assume responsibility for the impacts of their activities on society and establish improvement processes in three main areas: economic, social, and environmental. As a result, corporate social responsibility (CSR) has emerged as a priority for business leaders in all countries. Therefore, this chapter analyzes the current environment in which companies make their decisions and how the environmental pressures determine the need to act responsibly. In addition, the concept of CSR is explored and the necessary tools for its effective implementation are explained. Of course, stakeholder theory is introduced as the core of CSR.


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