Communication and Marketing

2021 ◽  
pp. 121-137
Author(s):  
Marysol Quevedo
Keyword(s):  
Social Media ◽  
Critical Thinking ◽  
Cultural Values ◽  
Graphic Design ◽  
Thinking Skills ◽  
Marketing Strategies ◽  
Critical Thinking Skills ◽  
Learning Objectives ◽  
Job Market ◽  
Musical Knowledge

This chapter explains the author’s familiarity with the cultural values from within the communities that produce the various musical styles and genres promoted through events and recordings in work as a music scholar. The chapter presents some of the very practical steps one can take to become proficient in the basics of graphic design and marketing strategies, but also the ways in which most ethnomusicology students are already developing skills and knowledge to design and implement successful marketing campaigns and use social media to increase an organization or project’s visibility in their community. What the chapter proposes is not an overhaul of curricular offerings, but rather a reframing of specific course assessments in which the learning objectives emphasize not only the acquisition of cultural and musical knowledge and the development of critical thinking skills, but also the practical and applicable skills that professionals can list in their résumés (their toolkit, if you will) when they enter the job market.

Examining the Benefits of Integrating Social Media Into the Classroom

2018 ◽  
pp. 1-11
Author(s):  
Elisha Wohleb ◽  
Leane B. Skinner ◽  
Maria Martinez Witte
Keyword(s):  
Social Media ◽  
Critical Thinking ◽  
Learning Process ◽  
Thinking Skills ◽  
Critical Thinking Skills ◽  
Digital Citizenship ◽  
Communication Research

Technology is ever-changing in the society we live in. Social media is one of the most popular technologies used fervently among our youth. Educators must recognize the opportunity to utilize familiar resources to engage our students in the learning process. In addition, social media can enhance collaboration, communication, research, discussion, and critical thinking skills. Furthermore, social media can provide educators the opportunity to model and teach the importance of digital citizenship. This chapter supports the benefits of integrating social media into the classroom as well as provides information on how to overcome concerns associated with implementing social media.

scholarly journals Acceptance Or Rejection Of An Audit Client: Understanding Risk In The Auditing Environment

2017 ◽  
Vol 13 (2) ◽  
pp. 49-58
Author(s):  
Anna J. Johnson-Snyder ◽  
Rajalakshmi Chandrasekran
Keyword(s):  
Critical Thinking ◽  
Thinking Skills ◽  
Business Environment ◽  
Critical Thinking Skills ◽  
Learning Objectives ◽  
Initial Assessment ◽  
Professional Skepticism ◽  
Upper Management ◽  
Audit Fee ◽  
A Company

In this case, students are required to conduct an initial assessment of a potential audit client and provide a well-supported recommendation to the audit partner. Specifically, students are assigned a company and asked to gather and evaluate data on it and its upper management. Based on that information, students are to make an objective recommendation to the firm on whether to accept, accept and consider a risk-adjusted audit fee, or reject the client; they are also required to provide the reasoning or argument for the decision. This case has many learning objectives. First, students will demonstrate their research and critical thinking skills and apply those skills by evaluating the information to make a judgment similar to that required of audit professionals. Second, students will create a memorandum that concisely summarizes the obtained information and provide a well-supported recommendation. Third, students will understand and be able to communicate the various types of risk in the business environment. Finally, the case assists students in converting their perspective from that of an accountant to that of an evaluator or auditor. Moreover, the case can be used to introduce professional skepticism and the importance of maintaining objectivity when making a judgment. 

scholarly journals Effect of Local Culture Based Learning in Science on Critical Thinking and Student Communication Skills

2021 ◽  
Vol 2 (1) ◽  
pp. 8-16
Author(s):  
Hikmawati Hikmawati ◽  
Gunawan Gunawan ◽  
Haerunisyah Sahidu ◽  
Kosim Kosim
Keyword(s):  
Critical Thinking ◽  
Cultural Values ◽  
Communication Skills ◽  
Thinking Skills ◽  
Critical Thinking Skills ◽  
Local Culture ◽  
Learning Theories ◽  
Control Group ◽  
Control Group Design ◽  
Conventional Models

Learning in every education unit in Indonesia is expected to develop good local cultural values so that it can make changes for the better in the future. In order to face future global competition, students at universities must have critical thinking and communication skills. This study aims to examine the effects of local culture-based learning in the field of Science on students' critical thinking and communication skills. The method used in this research is quantitative method with a posttest-only control group design. The subjects in this study were 58 students who attended the Study and Learning lectures at one of the universities in Mataram. Learning theories discussed through local culture-based learning for 8 meetings are behavioristic, cognitive, constructivist, and humanistic learning theories. The instruments used in this study were a test of critical thinking skills and an assessment sheet for student communication skills. Data analysis to test the research hypothesis using SPSS 25. The research showed that there were differences in critical thinking and communication skills between groups of students whose learning was based on local culture in the field of Science and groups of students whose learning was using conventional models. The level of critical thinking skills and communication skills in the group of students whose learning is based on local culture in the field of Science is higher when compared to the group of students whose learning uses conventional models

scholarly journals PENINGKATAN KEMAMPUAN BERFIKIR KRITIS MAHASISWA MELALUI PENDEKATAN 5E DAN SETS BERBANTU APLIKASI MEDIA SOSIAL

2018 ◽  
Vol 4 (2) ◽  
pp. 102
Author(s):  
Abdul Ghofur ◽  
Nahdia Rupawanti Basuki Raharjo
Keyword(s):  
Social Media ◽  
Critical Thinking ◽  
Data Analysis ◽  
Thinking Skills ◽  
Critical Thinking Skills ◽  
Learning Approaches ◽  
Critical Thinking Ability ◽  
Average Value ◽  
Thinking Ability ◽  
Media Applications

This study aims to examine the effect of 5E learning approaches (Engage, Explore, Explain, Elaborate, and Evaluate) and SETS learning approaches (Science, Environment, Technology, and Society) assisted by social media applications on students' thinking skills. The design of this study was a quasi-experimental design of 58 Lamongan Islamic University students who were selected by purposive sampling technique. Data collection techniques using written tests in the form of pretest and posttest, data analysis using two-way ANOVA. The results of data analysis showed that there was a significant influence between groups of students who were taught with the 5E approach and the SETS approach to their critical thinking skills. This is based on the calculated F value of 17,547 with a significance value of 0,000. Based on the results of the descriptive analysis showed that the average value of students' critical thinking skills that were taught with the 5E approach was higher compared to the average score of students who were taught by the SETS approach. The average value of critical thinking ability of students who are given learning using the 5E approach is 73.11, while the average value of critical thinking ability of students who are given learning by the SETS approach is 61.90. The use of social media applications in these two approaches is very helpful to complete the experience learning becomes more concrete so it can help them in discussion, reading, and practice.

scholarly journals IMPLEMENTATION OF PHYSIC E-LEARNING USING FACEBOOK TO FACILITATE STUDENT’S CRITICAL THINKING SKILLS

2016 ◽  
Vol 4 (1) ◽  
pp. 42
Author(s):  
Zainudin Zainudin
Keyword(s):  
Social Media ◽  
Critical Thinking ◽  
Learning Process ◽  
Thinking Skills ◽  
Critical Thinking Skills ◽  
Research Subjects ◽  
Study Program ◽  
Average Percentage ◽  
Post Test ◽  
E Learning

This study aims to describe the implementation of e-learning using social media facebook to practice critical thinking skills, the research subjects were 20 students of the first semester of school year 2014-2015 study program PGSD University of NU Surabaya (UNUSA), using a study design one group pre test-post test design. The data obtained were analyzed descriptive statistics. Aplication SAP can be implemented very well with the average percentage of 88.4% keterlaksanaan SAP. Critical thinking skills of students had increased the value of the pre-test and post test with the average for the indicator making skills hypotheses 65 to 86; indicators skills to analyze 55 to 83; indicators skills make conclusions 50 to 89. The response of students to the learning process of e-learning using social media FB showed that 100% of students enjoy participating in the learning process of e-learning, student learning assessment pleased with e-learning using social media FB 100%.  Based on the results, it can be concluded that that implementation of e-learning using social media FB can train students' critical thinking skills.

scholarly journals PENGEMBANGAN KETERAMPILAN BERFIKIR KRITIS SISWA MELALUI PEMBELAJARAN IPS MI

2021 ◽  
Vol 2 (2) ◽  
pp. 30-46
Author(s):  
Nurlaili Dina Hafni
Keyword(s):  
Critical Thinking ◽  
Social Studies ◽  
Field Research ◽  
Document Analysis ◽  
Teaching Quality ◽  
Thinking Skills ◽  
Qualitative Approach ◽  
Critical Thinking Skills ◽  
Learning Objectives ◽  
Social Studies Teacher

This research works for two reasons; first, academically, variative method will be highly effective and efficient in teaching quality. Meanwhile if this does not develop well, it is an obstacle for the achievement of learning objectives, the achievement of critical thinking skills. Second, based on the first observation, it was found that there are some social studies teacher who teach the student by speech method, asking-answer question, and giving works. It will not develop student critical thinking based on what FRISCO stated. The research purpose is to identify and analyze the learning method of social studies teacher in MIN Rejoso to developing student critical thinking skills. It is field research with qualitative approach. The data is collected by interview, observation, and document analysis. The data analysing technicque uses “discourses analysis”. The research found is the method used by social studies teacher in MIN Rejoso Peterongan Jombang can not develop the student critical thinking skills. The causes is there are some teacher‟s view that social studies is similar with rote and stories. The paradigm that may admit the teacher is everything, teachers is lazy to design critical learning due to lot of other works that must finished, and limited facilities.

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