Platforms
Chapter 3 is devoted to social media. The survey reveals the role of age over socioeconomic status and gender as the prime determinant of platform access and use. The interviews show that people attribute different meanings to different platforms and act accordingly. Participants view WhatsApp as akin to a coffee place, a communication space affording a distinct public intimacy; Facebook as a mall characterized by its massive and generalist environment—a convenient yet unappealing venue; Twitter as a newsstand, an information-centered context marked by an informal and humorous tone; Instagram as a promenade, or a venue for an idealized and aestheticized visual presentation of the self; and Snapchat as a carnival, an equally visual but more ludic alternative. The analysis shows a high level of attachment to platforms. The chapter concludes by continuing the discussion of a reconstitution of sociality in the experience of information abundance.