Product Innovation and Firm Performance
This chapter explores the impact of product innovation on firm performance, encompassing both economic and managerial literatures. It is found that product innovation has positive and significant short-term and long-run effects on firm profitability, which, however, vary across industries. The role of complementarities in improving firms’ performance is also stressed. The analysis of the impact of R&D and patents (to which product innovation is closely related) on firm market value indicates an impact from 2.5 per cent to 8 per cent. The impact of product innovation on productivity is indicated by the estimate that the responsiveness of a firm’s productivity to its share of innovative sales ranges from 0.04 to 0.29. How much and with what success firms compete in foreign markets is also found to be positively related to product innovation. Positive and significant impacts on the companies’ market value from information concerning its new products are also found.