‘Our own policy is well known to you’
Election addresses emerged in the nineteenth century from a vibrant tradition of broadsides, ballads, and hustings speeches. Following the ending of formal hustings meetings in 1868, the issue of election addresses acted as the formal start of the campaign, and became the key means for candidates to set out their cause. The high regard in which this form of election literature was held owed much to the actions of party leaders. From the 1860s onwards the election addresses of Gladstone and Disraeli were widely circulated by newspapers and in pamphlet form, and came to be commonly referred to as ‘manifestos’. While candidates commonly took inspiration from party leaders’ manifestos, these addresses were often brief statements of principle, which did not outline a formal programme for government. The nascent Labour Party offered novel ways of ‘doing politics’, centring each of their election campaigns around a manifesto programme.