A place in the sun—occupational groups’ professionalization projects and other status and influence ambitions

In an age of high—even galloping—expectations of better working and living conditions, higher status, and an active role in a ‘knowledge-intensive society’, it is hardly surprising that many employees and occupational groups want to advance their positions. They want to have the status, attractive working conditions, and influence that they feel they deserve. There are participants in various fields—researchers, popular authors, teachers, trade unions, and representatives of various professions—who are keen to launch ideas about the importance of their specific occupation or field of knowledge, and what the general public, organizations, and clients would gain if that occupation or field of knowledge had greater influence and status. Many of these attempts to advance positions take the form of launching and reinforcing such occupations by turning them into professions. Increased professionalization is broadly viewed as a good thing, in the interest of the specific occupation concerned as well as for society as a whole. This applies particularly to occupations in the public sector, where the achievements are often hard to determine, as previously mentioned. The absence or weakness of the market as a disciplinary mechanism—showing often more interest in what is delivered (or believed to be delivered) than in formal qualification and authorization of groups—also leads to a direction of energy into professionalization projects. Scoring high on signs of being a ‘profession’ becomes an indicator of success. Exceptions include such occupations as engineers, managers, consultants, and advertising experts are in most countries not certified or professionalized in any strict sense—and when they are targeted for certification efforts this is attributed little significance (Alexius, 2007). (Chartered accountants are a somewhat different matter.) However, generally, there is an increasing focus on regulating which occupational groups are to be entitled to do what, by applying statutory provisions and formal requirements for education and training. As is the case with many other popular concepts, the term ‘profession’ is used in different ways. But the general notion is that a profession is better than a ‘non-profession’ and professionalization is typically viewed as a way to bring an occupation forwards and upwards in the battle for status, respect, influence, and attractive job positions.