Music and Institutional Advertising

2021 ◽  
pp. 351-370
Author(s):  
Rika Asai
Keyword(s):  
United States ◽  
New York ◽  
Public Perception ◽  
The United States ◽  
Electric Utility ◽  
Advertising Agencies ◽  
Advertising Agency ◽  
Long Time

This chapter explores music and advertising in the United States during the golden age of radio using the 1946–1947 season of Echoes of New York as a case study. As a radio-variety program sponsored by New York electric utility Consolidated Edison, Echoes is an example of institutional advertising, a form of advertising designed to shape public perception of the company, rather than to sell specific products. The company entrusted the important task to its long-time advertising agency, McCann-Erickson. Drawing on scripts, scores, memos, and financial documentation, this chapter considers broadcast entertainment’s creation and perpetuation of formulaic construction in program format as well as the gradual streamlining of McCann-Erickson’s musical activities in a typical work week. The chapter highlights the role of Con Edison’s all-male company chorus, the Edisoneers, as a physical and aural representation of the message Echoes sought to impart. In focusing on the work of producing music for institutional advertising, this chapter contributes to studies that have illuminated the foundational position of advertising agencies in driving the form and content of programming during the radio era.

Mediators in the International Marketplace: U.S. Advertising in Latin America in the Early Twentieth Century

2003 ◽  
Vol 77 (3) ◽  
pp. 387-415 ◽  
Author(s):  
Jennifer Scanlon
Keyword(s):  
United States ◽  
New York ◽  
Twentieth Century ◽  
Latin America ◽  
The United States ◽  
Advertising Agency ◽  
Early Twentieth Century ◽  
Local Cultures

In the early twentieth century, companies relied on advertising to inform international audiences about their products and services, just as they do today. The J. Walter Thompson Company, a New York–based advertising agency, entered the global stage early, and by 1928 Thompson advertisements had appeared in twenty-six languages in over forty countries. Reaching international audiences and expanding their tastes required an understanding of local cultures and the ways in which they conducted their businesses, and advertisers often had to act as mediators for their clients. The J. Walter Thompson Company's efforts in Argentina provide an excellent case study of how both “local” and “global” messages of consumption were understood–and often misinterpreted–when they were transmitted to other countries from the United States.

The Battle for the Migrants: The Evolution from Port to Company Competition, 1840-1914

2007 ◽  
Author(s):  
Torsten Feys
Keyword(s):  
United States ◽  
New York ◽  
Board Of Directors ◽  
The United States ◽  
Business Strategies ◽  
Migration Patterns ◽  
The Board Of Directors ◽  
The Impact

This chapter discusses the role of Dutch and Belgian consular agencies in opening and sustaining the business of transatlantic steamship lines from Rotterdam and Antwerp to the United States. Via a case study of the Holland America Line it analyses the responsibility of shipping agencies to gather information on migrant opportunities in the United States and to maintain the reputation of European ports. It uses the Line’s correspondence with New York shipping agents and the Board of Directors to interpret business strategies and inter-firm relationships. Though little is known about the activities of shipping agents and shipping companies in influencing migration, it concludes that their advertising efforts and the effects of fierce company competition brought the prospects of the New World into the mindset of a great number of Europeans. It requests further scholarly research into the impact of agents on migration patterns

“The Principal Russian Church in America”: from the History of Saint Nicholas Russian Orthodox Cathedral in the City of New York

Istoriya ◽  
2021 ◽  
Vol 12 (11 (109)) ◽  
pp. 0
Author(s):  
Vladimir Pechatnov
Keyword(s):  
United States ◽  
New York ◽  
The United States ◽  
Russian Orthodox ◽  
History Of ◽  
Ministry Of Finance ◽  
The Russian Empire ◽  
Foreign Ministry ◽  
The City

Based on previously unearthed documents from the Russia’s State Historical Archive and the Archive of Foreign Policy of the Russian Empire the article explores the history of the first Russian Orthodox parish in New York City and construction of Saint-Nickolas Russian Orthodox Cathedral in the city. It was a protracted and complicated interagency process that involved Russian Orthodox mission in the United States, Russia’s Foreign Ministry and its missions in the United States, the Holy Governing Synod, Russia’s Ministry of Finance and the State Council. The principal actors were the bishops Nicholas (Ziorov) and especially Tikhon (Bellavin), Ober-Prosecutor of the Holy Governing Synod Konstantine Pobedonostsev and Reverend Alexander Khotovitsky. This case study of the Cathedral history reveals an interaction of ecclesiastical and civil authorities in which private and civic initiative was combined with strict bureaucratic rules and procedures.

The Arts as a Polarized Issue and the Role of Political Trust in Promoting the Arts: Evidence From the United States

2021 ◽  
Vol 36 (1) ◽  
pp. 85-97
Author(s):  
Lim Jae Young ◽  
Woo Harin
Keyword(s):  
United States ◽  
General Social Survey ◽  
Strong Support ◽  
Political Trust ◽  
The United States ◽  
Social Survey ◽  
The Arts ◽  
Long Time ◽  
Moderating Role

The arts in the United States, for a long time received strong support from both sides of the political aisle. However, in recent years, the arts have been transformed into a partisan issue that pits conservatives against liberals. The article points to the importance of political trust as a means of helping conservatives overcome their ideological inclinations and support the arts. Scholars argue that political trust influences more strongly individuals who perceive a given policy to be one that imposes ideological risks for them compared with those without such risks. Focusing on the moderating role of political trust, the article examines whether political trust can help alleviate the conservatives’ hostility to the arts. Relying on the 2016 General Social Survey, the article finds that conservatives have no direct relationship with arts spending, but they will be more likely to support arts spending when this is contingent upon political trust.

scholarly journals The Gilded Interior: French Style and American Renaissance

2021 ◽  
pp. 1-22
Author(s):  
Laura C. Jenkins
Keyword(s):  
United States ◽  
New York ◽  
Eighteenth Century ◽  
Gilded Age ◽  
The United States ◽  
Decorative Arts ◽  
American Renaissance ◽  
Interior Decoration ◽  
Architectural Tradition

ABSTRACT In the decades around the turn of the twentieth century, New York was seized by a passion for things French in interior decoration. The influx of French eighteenth-century decorative arts from London and Paris exerted a powerful influence over the imaginations of a new millionaire class, while the emergence of the professional dealer-decorator established channels for the incorporation of these materials into the luxury residence. While these interiors were developed in collaboration with leading US architects such as Richard Morris Hunt and George B. Post, they also posed a subtle challenge to the discourse of intellectualism developed on architects’ behalf. Governed by issues of taste and commerce as well as by artistic judgement, these French interiors presented a compelling vision of aristocratic stature that was at once in keeping, and in conflict, with the aspirations of an American Renaissance. This article considers the role of eighteenth-century French-style interiors in the articulation of a ‘civilised’ architectural tradition in the United States during the so-called Gilded Age. Focusing on the private mansion, it reconsiders the notion of the American Renaissance as a principally academic movement by calling attention to the ways in which it also responded to the requirements of the elite class as well as the commercial marketplace.

The Institutions of Reflexivity

2011 ◽  
Author(s):  
Pierre Rosanvallon
Keyword(s):  
United States ◽  
Strong Support ◽  
Active Role ◽  
The United States ◽  
German Federal Republic ◽  
Constitutional Courts ◽  
The Public ◽  
Long Time ◽  
Constitutional Thought

This chapter turns to the increasingly active role of constitutional courts. These courts have established themselves—not without reservations and challenges—as an essential vector of the push for greater reflexivity. For a long time the United States, India, and the German Federal Republic stood out as exceptions because of their traditional emphasis on judicial review. Now, however, constitutional courts of one sort or another are at the heart of democratic government everywhere. Indeed, some scholars go so far as to discern a veritable “resurrection” of constitutional thought. It is noteworthy that these new constitutional courts on the whole receive strong support from the public, as numerous comparative surveys have shown, and they count among the most legitimate of democratic institutions.

Development of the Medical Interpreting Profession in the US

2020 ◽  
pp. 1-25
Author(s):  
Holly M. Mikkelson
Keyword(s):  
United States ◽  
Labor Market ◽  
The United States ◽  
Role Of Government ◽  
The Us ◽  
Medical Interpreters ◽  
Medical Interpreting ◽  
Further Development

This chapter traces the development of the medical interpreting profession in the United States as a case study. It begins with the conception of interpreters as volunteer helpers or dual-role medical professionals who happened to have some knowledge of languages other than English. Then it examines the emergence of training programs for medical interpreters, incipient efforts to impose standards by means of certification tests, the role of government in providing language access in health care, and the beginning of a labor market for paid medical interpreters. The chapter concludes with a description of the current situation of professional medical interpreting in the United States, in terms of training, certification and the labor market, and makes recommendations for further development.

Gay Reparations and Their Critics

2021 ◽  
pp. 129-148
Author(s):  
Omar G. Encarnación
Keyword(s):  
United States ◽  
New York ◽  
Civil Rights ◽  
New York Times ◽  
The United States ◽  
Terrorist Attacks ◽  
Human Beings ◽  
New Class ◽  
Gay Community ◽  
Long Time

This chapter mentions the publication of the New York Times op-ed that calls for gay reparations in the United States, and it discusses the reactions of social conservatives to the article. It talks about homophobic individuals, who have not accepted homosexuals and gay people as human beings entitled to live their lives and deserving of civil rights, who find gay reparations an abomination. It also refers to televangelist Pat Robertson, who implied that the terrorist attacks of September 11, 2001, were godly retaliation for abortion, homosexuality, and secularism in the United States. This chapter examines distinct arguments against gay reparations, such as the claim that it is wrong for gay rights activists to apply today’s values to acts of discrimination against the gay community that took place a long time ago. It also reviews claims that gay reparations are divisive and generate a new class of American victims.

Sign in / Sign up

Export Citation Format

Share Document