VSR Models of Change as Normative Practical Theory
This chapter offers a counterpoint to increasingly complex computational models of evolutionary change processes at higher levels of analysis. It explores the value of internal VSR (Variation-Selection-Retention) models as practical tools for managers. Individual change agents may actively and deliberately influence each of the three core internal processes and their balance and connect them with external VSR processes. Individuals may shape the organization’s current and potential future contexts beyond mere external adaptation to creation of novel future states. Broadening traditional assumptions of top-down rational decision-making, we include the potential of human imagination, and emotions of individuals and groups as engines of change as improvements to existing internal VSR models. A normative theory of internal VSR processes offers a practical tool for day-to-day operations of agents interested in understanding and affecting organization change. We encourage academics to bring renewed enthusiasm to teaching internal VSR models of change to practicing managers.