scholarly journals The neural basis of rationalization: cognitive dissonance reduction during decision-making

2010 ◽  
Vol 6 (4) ◽  
pp. 460-467 ◽  
Author(s):  
Johanna M. Jarcho ◽  
Elliot T. Berkman ◽  
Matthew D. Lieberman
2021 ◽  
pp. 108186
Author(s):  
Huixiang Li ◽  
Ke Jiang ◽  
Mingyan Liu ◽  
Juan Yang

2021 ◽  
Author(s):  
Zhang Jinbo

Facing the high degree of uncertainty of the environment, we have evolved two kinds of decision-making styles: context-dependent and context-independent decision. However, the underlying neural basis of these two kinds of decision styles was mostly unknown. Here, the cognitive bias task was applied to split participants into the context-independent decision-maker and context-dependent decision-maker based on the cognitive bias task scores. Then, we used voxel-based morphometry to directly investigate its underlying differences in gray matter volume. We found that the gray matter volume of the prefrontal cortex and parietal regions, such as inferior parietal lobule, was larger in context-dependent decision-makers than that of the context-independent decision-maker.


2015 ◽  
Vol 42 (3) ◽  
pp. 445-475 ◽  
Author(s):  
Laura A. Book ◽  
Sarah Tanford ◽  
Rhonda Montgomery ◽  
Curtis Love

Price is a major influence on travel purchases; however, traveler reviews have also become a prevalent source of influence. Theories of social influence and cognitive dissonance provide insight into consumer decisions. This research investigated the effect of social influence in the form of traveler reviews and price on consumer decisions and postdecision dissonance. Student subjects evaluated two resorts for a Spring Break vacation in Cancun using a 2 (valence: positive or negative) × 2 (unanimity: unanimous or nonunanimous) × 3 (price: same, slightly lower, much lower) experimental design. The results reveal that social influence had a strong effect on both resort evaluations and postdecision dissonance. Nonunanimous reviews reduced the prevailing valence of reviews, but increased dissonance. The lack of results for price suggests that price may not be the predominant influence on decisions, as previously thought. This research provides new insight into the effect of traveler reviews on decisions by evaluating the unanimity of social influence, the effect of price differences, and the extent to which consumers engage in postdecision dissonance reduction.


2015 ◽  
Vol 18 ◽  
Author(s):  
Valérie Fointiat ◽  
Audrey Pelt

AbstractOur main purpose was to explore hypotheses derived from the Identification of Action Theory in a particular situation that is, a dissonant situation. Thus, we varied the identification (low versus high-level) of a problematic behavior (to stop speaking for 24 hours) in the forced compliance paradigm. Two modes of dissonance reduction were presented: cognitive rationalization (classical attitude-change) and behavioral rationalization (target behavior: to stop speaking for 48 hours). As predicted, the results showed that high-level identity of action leads to cognitive rationalization whereas low-level identity leads to behavioural rationalization. Thus, participants identifying the problematic behavior at a low-level were more inclined to accept the target behavior, compared with participants identifying their problematic behavior at a higher-level. These results are of particular interest for understanding the extent to which the understanding of the discrepant act interferes with the cognitive processes of dissonance reduction.


2019 ◽  
Vol 31 (7) ◽  
pp. 1044-1053 ◽  
Author(s):  
Gerard M. Loughnane ◽  
Méadhbh B. Brosnan ◽  
Jessica J. M. Barnes ◽  
Angela Dean ◽  
Sanjay L. Nandam ◽  
...  

Recent behavioral modeling and pupillometry studies suggest that neuromodulatory arousal systems play a role in regulating decision formation but neurophysiological support for these observations is lacking. We employed a randomized, double-blinded, placebo-controlled, crossover design to probe the impact of pharmacological enhancement of catecholamine levels on perceptual decision-making. Catecholamine levels were manipulated using the clinically relevant drugs methylphenidate and atomoxetine, and their effects were compared with those of citalopram and placebo. Participants performed a classic EEG oddball paradigm that elicits the P3b, a centro-parietal potential that has been shown to trace evidence accumulation, under each of the four drug conditions. We found that methylphenidate and atomoxetine administration shortened RTs to the oddball targets. The neural basis of this behavioral effect was an earlier P3b peak latency, driven specifically by an increase in its buildup rate without any change in its time of onset or peak amplitude. This study provides neurophysiological evidence for the catecholaminergic enhancement of a discrete aspect of human decision-making, that is, evidence accumulation. Our results also support theoretical accounts suggesting that catecholamines may enhance cognition via increases in neural gain.


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