scholarly journals Building comprehension to enhance vaccination intentions: Evidence from the United States and Italy

2020 ◽  
Author(s):  
Gregory Porumbescu ◽  
Maria Cucciniello ◽  
Paolo Pin ◽  
Alessia Melegaro
Keyword(s):  
Adverse Effects ◽  
Health Information ◽  
Process Variable ◽  
The United States ◽  
Elaboration Likelihood Model ◽  
Statistical Information ◽  
Elaboration Likelihood ◽  
Information Campaigns ◽  
The Public ◽  
Likelihood Model

Building on Cognitive Load Theory and the Elaboration Likelihood Model of Persuasion this study attempts to deepen our understanding of how health information campaigns related to vaccination work. We predict that including statistical information in health information campaigns will serve as a distraction that suppresses comprehension that renders the campaign less effective at persuading the public to vaccinate. Results from a survey experiment conducted on samples of US (n = 605) and Italian parents (n = 505) show support for the hypothesized relationship depends upon the form of comprehension (comprehension of how vaccines work versus comprehension of potential adverse effects of vaccinating). Specifically, both US and Italian parents show including statistical information reduces comprehension of how vaccines work, in turn reducing parents' intentions to vaccinate themselves and their children. We find no support for the hypothesized mechanism when comprehension of potential adverse effects of vaccinating acts as the process variable.

How do Adolescents Process Smoking and Antismoking Advertisements? A Social Cognitive Analysis with Implications for Understanding Smoking Initiation

2001 ◽  
Vol 5 (4) ◽  
pp. 429-444 ◽  
Author(s):  
William G. Shadel ◽  
Raymond Niaura ◽  
David B. Abrams
Keyword(s):  
Tobacco Use ◽  
Social Cognitive ◽  
Theoretical Perspective ◽  
Explanatory Power ◽  
Smoking Initiation ◽  
The United States ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Cigarette Advertising ◽  
Likelihood Model

Youth tobacco use has increased substantially in the United States during the past decade. This increase can be attributed, in part, to the potency of cigarette advertising and relative ineffectiveness of antismoking advertising. In this article, the authors argue that an understanding of the effects of these 2 competing forms of advertising on youth smoking is limited in current theoretical treatments and that an integrative theoretical perspective has yet to be advanced. The authors argue that the elaboration likelihood model ( R.E. Petty & J.T. Cacioppo, 1986 ) offers a framework with sufficient explanatory power in this domain. Prevention and legislative interventions may benefit from this analysis, which ultimately may help to decrease youth tobacco use.

Reactions to information about genetic engineering: impact of source characteristics, perceived personal relevance, and persuasiveness

1999 ◽  
Vol 8 (1) ◽  
pp. 35-50 ◽  
Author(s):  
Lynn J. Frewer ◽  
Chaya Howard ◽  
Duncan Hedderley ◽  
Richard Shepherd
Keyword(s):  
Genetic Engineering ◽  
Elaboration Likelihood Model ◽  
Personal Relevance ◽  
Elaboration Likelihood ◽  
The Public ◽  
Source Effects ◽  
Source Characteristics ◽  
Risks And Benefits ◽  
Likelihood Model ◽  
The Impact

There is a need to develop effective communication strategies with the public about the risks and benefits of applied genetic engineering. The Elaboration Likelihood Model was used to systematically investigate the impact of source factors (trust) and the perceived personal relevance of information, including the persuasiveness of the information, on attitudes towards genetic engineering, and whether these factors resulted in more thoughts about genetic engineering. The results from 160 respondents indicated an interaction between source effects and persuasiveness. People tended to respond more to information low in persuasiveness if it was attributed to a highly trusted source, and more to information high in persuasiveness if it were from a source low in public trust. In this context, respondents tended to express concern about the technology. It was concluded that source characteristics are important determinants of public responses to information about genetic engineering.

scholarly journals Public Interest Communications: A Social Psychological Perspective

2017 ◽  
Vol 1 (1) ◽  
pp. 57 ◽  
Author(s):  
Viviane Seyranian
Keyword(s):  
Public Interest ◽  
Social Identity Theory ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Social Psychological ◽  
Minority Influence ◽  
The Public ◽  
The Social ◽  
Likelihood Model ◽  
Social Psychological Perspective

Public interest communications sheds light on how leaders and groups can optimize their social change efforts through strategic and science-based communication that serves the public good. This article examines how insights from the social psychological fields of social influence and intergroup relations can inform public interest communications, drawing on the Elaboration Likelihood Model, the Context-Comparison Model, majority and minority influence processes, and Social Identity Theory. Overall, these social psychological insights could be applied to advance both the research agendas and the practice of the growing discipline of public interest communications.

Design of the Education Campaign

2015 ◽  
pp. 215-239
Author(s):  
M. Chad Smith
Keyword(s):  
Cognitive Abilities ◽  
Elaboration Likelihood Model ◽  
Learning Objectives ◽  
Elaboration Likelihood ◽  
Population Demographics ◽  
The Public ◽  
Education Campaign ◽  
Likelihood Model ◽  
Learning Types ◽  
Different Levels

“Educating the public” is a phrase heard often between scientists when it comes to creating a motivated, environmentally concerned public. Scientists often take on the role as educator to administer environmental education through campaigns (i.e., classroom events, workshops). A successful campaign is dependent on the careful framework of planning, implementation, and evaluation. Cognitive and social development theories, including knowledge of various learning types, are important in finding target audiences. Bloom's Taxonomy assists educators in developing learning objectives by categorizing different levels of thinking. The Elaboration Likelihood Model of Persuasion uses two communication routes, central and peripheral, which are contingent to the cognitive abilities and motivation of the audience. The success of campaigns is not immediate, thus requiring different modes of evaluation. Challenges such as campaign longevity, changing population demographics, technology, and the “doom and gloom” mentality of audiences should be addressed to ensure campaign success.

Does Interactivity Serve the Public Interest?

2011 ◽  
Vol 1 (1) ◽  
pp. 1-18 ◽  
Author(s):  
Kim Garris ◽  
Jamie Guillory ◽  
S. Shyam Sundar
Keyword(s):  
Deliberative Democracy ◽  
Public Interest ◽  
Political Process ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Political Blogs ◽  
The Public ◽  
Likelihood Model ◽  
Registered Voters ◽  
Practical Implications

Political blogs are distinguished by their heightened interactivity, allowing users to participate directly in the political process. Does the interactivity afforded by political blogs really serve the public interest by contributing to deliberative democracy? A longitudinal between-subjects experiment was conducted during the week preceding an election to answer this question. Results suggest that there is a trade-off between information provided and interaction offered to blog users, which can impact their engagement in democratic discourse. Registered voters and unregistered users responded in opposite ways, with theoretical implications for the Elaboration Likelihood Model and the psychology of interactivity as well as practical implications for the use of interactivity in promoting deliberative democracy.

Sign in / Sign up

Export Citation Format

Share Document