Marketing library services to the Net Generation

2006 ◽  
Vol 27 (6/7) ◽  
pp. 411-422 ◽  
Author(s):  
Jia Mi ◽  
Frederick Nesta

PurposeThis paper aims to examine the role of marketing to new generations of library users.Design/methodology/approachThe paper reviews classical marketing texts and current user studies for applicability to library service.FindingsThe paper finds that libraries can apply classic marketing principles to attract and better serve new generations of users. Although libraries no longer have a monopoly on information sources, libraries do offer value‐added services.Originality/valueBy understanding the users and their contexts, the paper proposes various strategies of value to market librarians and library resources.

2019 ◽  
Vol 29 (6) ◽  
pp. 1551-1570 ◽  
Author(s):  
Chongyang Chen ◽  
Kem Z.K. Zhang ◽  
Xiang Gong ◽  
Matthew Lee

Purpose In the limited existing research on smartphone addiction, reinforcement reward and automatic habit have been identified as two distinct underlying mechanisms. The purpose of this paper is to better understand the interaction between these two mechanisms, as well as role of smartphone features in activating different formation mechanisms. Design/methodology/approach An online survey with 379 samples was conducted to empirically validate the model. The data were analyzed by structural equation modeling approach. Findings The automatic habit strengthens the driving effects of reinforcement rewards (i.e. perceived enjoyment and mood regulation) on smartphone addiction. Smartphone features activate distinct underlying mechanisms. Value-added function facilitates the perception of reinforcement rewards, while convenience promotes the habit formation. Originality/value This study is one of the first ones that assess the interplay between the two formation mechanisms in the extant literature on smartphone addiction. This study also reveals the dangers of smartphone features which have always been regarded as advantages. The findings contribute to the current understandings of smartphone addiction.


2014 ◽  
Vol 30 (1) ◽  
pp. 5-10
Author(s):  
Robert Fox

Purpose – This column aims to explore the important role of user experience analysis in the design of web based digital library services and tools. Design/methodology/approach – Three key areas of UX are talked about. Findings – Three key areas of UX are applied to digital librarianship. Originality/value – The needs of the patron populations served by individual libraries are unique, but certain design principles can be followed that will significantly enhance the user experience. This column contributes to the discussion regarding those principles.


2017 ◽  
Vol 34 (3) ◽  
pp. 21-28 ◽  
Author(s):  
Santosh Abaji Kharat ◽  
Bhausaheb M. Panage ◽  
Shubhada Nagarkar

Purpose This study completed action research in the library. The purpose of this study is to increase awareness of the QR code and the Augmented Reality Application (ARA) among library users. Design/methodology/approach This is a technical review. Findings The researchers arranged tables in the library called “Scan Me” tables, and arranged academic books, journals and magazines with the QR code and the Layar material on a “scan me table”. The researchers designed one video using movie maker and other supporting software to provide guidelines on how to use the scan me table in the library. The researchers have shared this video among selected MBA libraries that have Wi-Fi and library software members. Originality/value This research also incorporates how to prepare virtual data and how they are linked with real data, how to give training to library staff to solve users’ queries and how to help them at the time of downloading the application or scanning material. Creating a better platform for this research required support from a library software design team as well as in-house technical or IT support staff for good maintenance of the library server, Wi-Fi equipment and so forth.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anupta Jana ◽  
Rosalien Rout

Purpose In the absence of a working model for describing, managing and archiving the human library resources, this study aims to attempt a practical approach that will provide all the necessary information to the library users, library professionals and researchers. Design/methodology/approach Initially, different metadata standards, archival projects and attributes of the human books were reviewed to identify appropriate metadata standards that accurately describe the resources of the human library. A free and open-source software; DSpace was considered for implementing newly defined metadata schema in this study. Thereafter, a set of new subject entries was incorporated to standardize the contents of the human library. Findings This study finds that the widely used metadata schema – Dublin Core (DC) is not appropriate to describe the contents of the human book. It shows that selected metadata elements from the types – person and event of schema.org can be used for describing, organizing and archiving the resources of the human library. It further highlights that existing subject entries are not sufficient to standardize the contents of these types of resources. Research limitations/implications Two metadata fields in DSpace are strongly recommended by the DSpace community to consider in the input-forms.xml file, that is why the study could not completely omit DC metadata elements in describing human books. Originality/value The study provides a roadmap to the library professionals on the inclusion of new metadata schemas in describing the uniquely featured resources of the library.


2018 ◽  
Vol 39 (1/2) ◽  
pp. 12-20 ◽  
Author(s):  
Szabolcs Dancs

Purpose What are the responsibilities of libraries, if there is any, in the personal process of constructing cultural identity? The purpose of this paper is to find answers to this question and pose several others such as: Can the author define a standard for creating group identity, for instance, by involving or integrating tools and experiences from the area of bibliotherapy? How can libraries support their patrons to work with their tradition, on their tradition, i.e. to create their own cultural identity? Design/methodology/approach The author provides with proposals to develop library services to meet new expectations that are raised by the increasing importance of bridging communities of different cultural backgrounds. Findings By expanding the scope of bibliotherapy, the author might assist in solving social problems and international tensions. The author should consider the possibility of running projects involving historians, culture experts and bibliotherapists to build a shared digital corpus and design specific tools for research and constructing common narratives. To find common cultural references in a multicultural environment is a challenge that requires openness in many fields. Public libraries are mainly at the frontline. There are some old responsibilities that need to be refined under the changing circumstances; new tasks and principals might emerge. Originality/value Despite the role of libraries in creating cultural identity is emphasized by a couple of relevant IFLA and UNESCO documents, there are no specific guides on methods to implement. A few ideas have been outlined in this paper about how libraries could contribute to bringing cultures together and challenge prejudices and stereotypes.


2018 ◽  
Vol 34 (2) ◽  
pp. 78-83 ◽  
Author(s):  
Robert Fox

Purpose This paper aims to describe several methods to expose website information to Web crawlers for providing value-added services to patrons. Design/methodology/approach This is a conceptual paper exploring the areas of search engine optimization (SEO) and usability in the context of search engines. Findings Not applicable Originality/value This paper explains several methods that can be used to appropriately expose website content and library services to the Web crawlers in such a way that services and content can be syndicated via those search engines.


2014 ◽  
Vol 31 (10) ◽  
pp. 10-12 ◽  
Author(s):  
Steven David Shapiro

Purpose – The aim of this article is to describes Sprague Library’s experience in using EBSCO Discovery Service (EDS) to market library services and resources in order to draw conclusions for other institutions. Design/methodology/approach – Uses the case study of Montclair State University in developing a strategy for using Discovery Tools as a library promotional tool. Also includes examples from other institutions. Findings – EDS (and other Discovery Services) can be helpful in highlighting library resources and services that may go unnoticed. Studies show a correlation between discovery tools and increased Interlibrary Loan (ILL) activity so it’s important to promote services like ILL within your discovery service. Practical implications – With a reasonable effort, libraries can use discovery tools to provide additional modes of communication with users. Originality/value – Highlights some of Sprague Library’s unique efforts in utilizing EDS to promote library resources and services.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lana Munip ◽  
Leigh Tinik ◽  
Steve Borrelli ◽  
Gabriella Reese Randone ◽  
Eun Jung Paik

PurposeThe purpose of this study is to investigate the evolving ways library users engaged with services and resources and how library services adapted to meet their needs, in order to improve practice post-pandemic.Design/methodology/approachDuring Fall 2020 and Spring 2021, nine studies were conducted which examined the usage of space, services and resources; and employee and student perspectives. Findings from these studies were synthesized for this investigation through a process of qualitative meta-synthesis.FindingsThe themes from this meta-synthesis point to an ongoing need for streamlining services and processes, to improve efficiency as well as enable the Libraries to be prepared for the next crisis.Originality/valueWhile change takes time for large organizations, the existence of system-wide processes and services enabled library employees to continue assisting users across all Penn State campuses, demonstrating that the University Libraries could be considered a model for the “One Penn State” vision that the university strives to achieve by 2025.


2019 ◽  
Vol 22 (1) ◽  
pp. 5-8
Author(s):  
Ian Cummins

Purpose The purpose of this paper is to discuss the recent National Appropriate Adult Network (NAAN) report on the role of the appropriate adult. Design/methodology/approach This paper is based on the NAAN report and a review of relevant policy and research literature. Findings There to Help 2 highlights that there are still significant gaps in the provision of appropriate adult schemes across England and Wales. These gaps potentially place vulnerable adults at increased risk. Originality/value This paper is a review of recent research.


2017 ◽  
Vol 31 (7/8) ◽  
pp. 730-745 ◽  
Author(s):  
Jorge Cegarra-Sanchez ◽  
Juan-Gabriel Cegarra-Navarro ◽  
Anthony Wensley ◽  
Jose Diaz Manzano

Purpose Knowledge acquired from sources of unverified information such as gossip, partial truths or lies, in this paper it is termed as “counter-knowledge.” The purpose of this paper is to explore this topic through an exploration of the links between a Hospital-in-the-Home Units (HHUs) learning process (LP), counter-knowledge, and the utilization of communication technologies. The following two questions are addressed: Does the reduction of counter-knowledge result in the utilization of communication technologies? Does the development of counter-knowledge hinder the LP? Design/methodology/approach This paper examines the relevance of communication technologies to the exploration and exploitation of knowledge for 252 patients of a (HHU) within a Spanish regional hospital. The data collected was analyzed using the PLS-Graph. Findings To HHU managers, this study offers a set of guidelines to assist in their gaining an understanding of the role of counter-knowledge in organizational LPs and the potential contribution of communication technologies. Our findings support the proposition that the negative effects of counter-knowledge can be mitigated by using communication technologies. Originality/value It is argued in this paper that counter-knowledge may play a variety of different roles in the implementation of LPs. Specifically, the assignment of communication technologies to homecare units has given them the means to filter counter-knowledge and prevent users from any possible problems caused by such counter-knowledge.


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