The effect of country‐of‐origin on foreign brand names in the Indian market

2006 ◽  
Vol 24 (1) ◽  
pp. 15-30 ◽  
Author(s):  
Neelam Kinra
Keyword(s):  
Country Of Origin ◽  
Brand Names ◽  
Indian Market ◽  
Foreign Brand

When foreign brands appear local, and local brands appear foreign

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bo Chen
Keyword(s):  
Developing Countries ◽  
Purchase Intention ◽  
Empirical Studies ◽  
Country Of Origin ◽  
Developed Countries ◽  
Brand Names ◽  
Content Type ◽  
Product Categories ◽  
Foreign Brand ◽  
Foreign Brands

PurposeBoth foreign and local companies frequently name their brands in foreign language on the market of developing countries, and some of them choose to disclose the brands' country of origin to consumers. The purpose of this research is to investigate the joint effects between the practices of disclosing the actual country of origin of the brands and the language of the brand names on consumers' purchase intention for foreign brands and local brands in developing countries.Design/methodology/approachThe proposed hypotheses were tested in two studies, namely an experiment and a field experimental survey, with stimuli from two product categories.FindingsThe results of the two empirical studies with Chinese participants consistently demonstrate that revealing the actual country of origin of the brands undermines consumers' purchase intention for local brands that use foreign brand names, but does not impact consumers' purchase intention for foreign brands that use local brand names.Originality/valueThis research first investigates the effects of adapting the brand names into local language of developing countries for brands from developed countries on consumers' purchase intention, which provides new insight into the literature on foreign branding and country of origin effects as well as practical implications for brand managers.

The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries

2012 ◽  
Vol 76 (6) ◽  
pp. 21-37 ◽  
Author(s):  
Valentyna Melnyk ◽  
Kristina Klein ◽  
Franziska Völckner
Keyword(s):  
Emerging Countries ◽  
Brand Names ◽  
Foreign Brand

Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision

2019 ◽  
Vol 24 (3) ◽  
pp. 320-329
Author(s):  
Tijo Thomas ◽  
Naveli Singh ◽  
K. G. Ambady
Keyword(s):  
Automobile Industry ◽  
Purchase Decision ◽  
Indian Market ◽  
Goods And Services ◽  
Foreign Brand ◽  
Foreign Brands ◽  
Domestic Products ◽  
Domestic Companies ◽  
Self Administered Questionnaire ◽  
Made In

Ethnocentrism refers to the intense preference for domestic products or a moral obligation to buy domestic products. With an extraordinary amount and variety of foreign goods and services now being made available to the Indian market, the level of competition faced by domestic companies has tremendously increased. This forms the need for domestic marketers to understand how the ethnocentrism and attitude of consumers towards foreign brands influence their purchase decision. In order to appeal to the Indian market better, many companies have started using patriotic advertising to evoke patriotic and nationalistic emotions among consumers. One such industry that utilizes such patriotic strategies is the automobile industry. The main objective of the study is to understand the effect that ethnocentrism and attitude towards foreign brands have on consumer’s purchase of automobiles. To measure the same, a survey consisting of a self-administered questionnaire with a sample size of 108 was conducted. For data analysis purpose, exploratory factor analysis, CART technique and regression analysis have been used in the study. CART technique has been used to develop a model keeping ethnocentrism and attitude as the base. The results of the study show that attitude has turned out to be dominant over ethnocentrism and has a significant role to play in persuading consumers to buy cars of an Indian or a foreign brand. The findings also show that ethnocentrism influences attitude which in turn influences purchase decision. The implications of the study suggest that domestic marketers should imply patriotic advertising in their marketing initiatives and also recommend them to highlight the ‘Made in India’ tag. The study also suggests foreign marketers operating in the Indian market to focus less on the country-of-origin and focus more on the technicalities of the product because attitude towards foreign brands is a major contributor towards the purchase decision.

Genericization Of Foreign Brand Names In Iraqi Arabic: A Linguistic Study

2018 ◽  
pp. 192
Author(s):  
حيدر كريم العابدي ◽  
خالد شمخي شرهان
Keyword(s):  
Brand Names ◽  
Linguistic Study ◽  
Foreign Brand

WAYS TO TRANSLATE FOREIGN BRANDS INTO CHINESE

2019 ◽  
Author(s):  
Victoria Poleschuk ◽  
◽  
Sofya Pakhomova ◽  
Keyword(s):  
Brand Names ◽  
High Quality ◽  
Foreign Brand ◽  
Free Translation ◽  
Foreign Brands

This article is devoted to the analysis of the peculiarities of the translation of the names of some well-known foreign brands, in particular the ways of their translation. Translation of a foreign brand should be understandable, memorable and attractive to the consumer. There are many ways to achieve high-quality translation. The foreign brand names that we reviewed were translated into Chinese by transliteration, adaptation, literal and free translation.

Perception of Co-Brands: An Empirical Study

Paradigm ◽  
2005 ◽  
Vol 9 (2) ◽  
pp. 50-63
Author(s):  
Deepti Mannan ◽  
Anupam Bawa
Keyword(s):  
Empirical Study ◽  
Brand Names ◽  
Indian Market ◽  
Market Place ◽  
Single Product ◽  
Marketing Managers

Co-branding is ‘the placing of two (or more) brand names on a single product’. While co-branding is getting increasingly popular in the Indian market place, researchers have not devoted adequate attention to it. Data was collected from 103 respondents on their perception about four prominent cobrands and their seven constituent brands. No fictitious brands were used. Contrary to hypothesis, it was found that perception about foreign constituent brands is not superior to perception about Indian constituent brands. Again, contrary to hypotheses results show that co-brands formed by brands of related products are not perceived more favourably than co-brands formed by brands of unrelated products. In keeping with the hypothesis it was found that perception of co-brands is similar to that of constituent brands. Marketing Managers will find these results of use when they are choosing a brand with which to partner of forming a co-brand. Brand managers of the brands featured in this research will get information about the perception of their brand in the Indian market.

Country of origin effects in international marketing channels

2017 ◽  
Vol 34 (2) ◽  
pp. 224-238 ◽  
Author(s):  
Byeong-Joon Moon ◽  
Han-Mo Oh
Keyword(s):  
Perceived Risk ◽  
International Marketing ◽  
Country Of Origin ◽  
Marketing Channels ◽  
Primary Data ◽  
Cross Sectional ◽  
Content Type ◽  
Foreign Brand ◽  
Positive Attitudes ◽  
Foreign Brands

Purpose The purpose of this paper is to provide an understanding of the country-of-origin (COO) effect on overseas distributors’ behaviour in international marketing channels. Integrating the theory of planned behaviour (TPB) and the concepts of country-induced biases, the current study develops an empirically testable model that explains and predicts overseas distributors’ behaviour in international marketing channels. Design/methodology/approach Hypotheses were tested using primary data stemmed from a survey of channel relationships between exporters and their overseas distributors. Data were collected from 103 distributors in the USA. Findings Empirical evidence shows that attitude towards foreign brands, social valuation of the origin of brands, and perceived behavioural control affect overseas distributors’ intention to place foreign brands. In addition, country-induced bias factors – buyer animosity and country-related affect to the origin of manufacture – are considered to be the antecedents of attitude towards foreign brands. Research limitations/implications Because this study adopted a cross-sectional design, the limitations of this method can be applied to the study. In addition, because of the research context, the results of the present research may lack generalizability. This manuscript, however, integrated the TPB and the concepts of country-induced biases and addressed the calls for research on the COO effects on overseas distributors’ decision in international marketing channels. Practical implications The manuscript suggests that to build positive attitudes towards foreign brands, a firm should focus on promotions through various media in international markets to lower animosity and the perceived risk to the origin of manufacture. In addition, firms with foreign brands need to identify and target a segment that feels comfortable about spending their resources on those brands. Finally, international marketers should focus on creating positive attitudes towards foreign brand goods and proper pricing strategies. Originality/value This manuscript fills the knowledge gap of the COO effect on organizational buyer behaviour in international marketing channels.

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