External information search for banking services

1999 ◽  
Vol 17 (7) ◽  
pp. 305-323 ◽  
Author(s):  
Joo‐Gim Heaney ◽  
Ronald E. Goldsmith

Empirically examines how certain variables influence the extent of external information search for banking services. The effects of perceived benefit, perceived cost, perceived risk, and perceived knowledge are tested within a proposed structural equation, cost‐benefit based Banking Services Model (BSM). Surveys a sample of 661 students at a major US university to gather data on their information search for banking services. The results reveal that the BSM provides a good fit to the data. Perceived benefit, cost and knowledge influence the extent of prepurchase bank information search. In addition, the consumers felt that it was more beneficial to obtain more information when there was a perceived benefit of lowering risk and when they already had some form of prior product knowledge. Implications of the BSM for services marketing management and consumer theory, limitations of the study, and future research are discussed.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anu C. Haridasan ◽  
Angeline Gautami Fernando ◽  
Saju B.

Purpose The purpose of this study is to identify major themes and potential research opportunities in online and offline consumer search. Design/methodology/approach A systematic review was conducted based on 118 articles identified from prevalent journal databases. Keywords frequency analysis was carried out to identify the major themes. An inductive thematic analysis was carried out to verify the generated themes. Findings Results show that uncertainty, knowledge, perceived risk, price, experience and involvement are the major themes associated with consumer information search. Uncertainty, one of the major themes of offline search, has not been studied in the online search context. Similarly, the previous experience needs to be explored in the context of the offline search. Finally, potential research opportunities for future research has been summarized based on the retrieved themes. Research limitations/implications The systematic review provides an in-depth understanding on the current research on information search literature with future research directions. Practical implications This study helps retailers to understand the key elements that motivate consumers to perform external information searches from online and offline sources and to curate targeted information provision strategies to influence purchase decisions. Social implications Consumers with limited internet availability may access channels prior to decision-making. The themes identified in this study can aid policymakers to design affordable access to these channels. Originality/value This study adds to the sparse literature on systematic reviews on consumer search for online and offline channels.


2019 ◽  
Vol 118 (11) ◽  
pp. 478-490
Author(s):  
Gusti Dewi Puspita Sari ◽  
M. Riza Firdaus

This research aims at examining and analyzing the factors impacting on preferences for personal information in the smartphone pre-purchase process. The factors are product knowledge, perceived risk, need for cognition, self-confidence, and informational susceptibility to interpersonal influence. The study also seeks to examine and analyze the impact of product knowledge on perceived risk, and the impact of self-confidence on informational susceptibility on interpersonal influence. Data in this study was collected by questionnaire. Applying non-probability convenience sampling, the study is conducted on 150 Banjarmasin citizens. The hypotheses are tested using the Structural Equation Model (SEM) technique by AMOS 18. The results indicate that customer relative preference for interpersonal information search is significantly influenced by consumers’ product knowledge, need for cognition, self-confidence, and informational susceptibility to interpersonal influence.  Consumer’s product knowledge also influenced their perceived risk, which did not affect their preference for interpersonal search significantly. Consumer’s self-confidence also did not affect their informational susceptibility to interpersonal influence.


2019 ◽  
Vol 2 (2) ◽  
pp. 35-42 ◽  
Author(s):  
Mircea-Andrei Scridon

Abstract Although perceived value is considered essential in any marketing activity, the role it plays regarding the relationship between perceived risk and loyalty in the context of organizational markets is not thoroughly considered. Therefore, this paper addresses the aforementioned issues in the context of the small and medium size enterprise market in Romania. From a sample of 229 entities, data were collected and analysed using structural equation modelling techniques. Results confirmed that different relationships are established between functional or financial risk and emotional value on the one hand, and emotional value and loyalty on the other hand. Discussions of the results integrate main findings with other studies that partially or tangentially study the connections between emotional value, risk and loyalty. The paper end with a brief limitations and avenues for future research.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rui Xue ◽  
Gongming Qian ◽  
Zhengming Qian ◽  
Lee Li

PurposeCustomers often trace a product-harm crisis to the deviant firm's capability- or character-relevant issues. This study examines how capability- and character-based stigma associated with product-harm crises influence foreign customers' product preferences (i.e. brand affect and purchase intention) for other firms from the same country of origin.Design/methodology/approachQualitative survey data are used to test hypotheses with a structural equation model.FindingsThe authors find that negative capability judgment significantly affects foreign customers' product preferences for other firms from the same country of origin, whereas negative character judgment does not. However, customers' national animosity and product knowledge moderate the stigma spillover effects. Specifically, national animosity and product knowledge weaken the spillover effects of capability-based stigma but strengthen those of character-based stigma.Research limitations/implicationsFuture research could examine strategies for uninvolved firms to avoid the stigma-by-association effect. Moreover, due to the lack of resources to collect data, this study does not investigate how customers' generalized favorability and familiarity with crisis-stricken firms and uninvolved firms moderate the stigma-by-association effect.Originality/valueThe findings of this study advance our knowledge on product-harm crises and the stigma-by-association effect.


Author(s):  
Azza Béjaoui ◽  
Adel Karaa

This chapter examines the antecedents and consequences of the perceived risk of investors towards the Tunisian stock market. A questionnaire was developed and distributed to 411 individual investors chosen by 24 brokerage firms. Using the structural equation model, we operationalize the risk following the psychometric paradigm according to subjective variables (i.e. familiarity and controllability). Results prove that controllability is a significant factor in the formation of perceived risk. We also show that several factors related to the investor, the listed companies and to the stock market can influence the perceived risk by the investor towards the Tunisian stock market. Similarly, we find that perceived risk leads to intensive information search, good performance and a strong reinvestment intention. These results attest the importance of the risk perception in the decision-making process.


2015 ◽  
Vol 41 (1) ◽  
Author(s):  
Charles Makanyeza ◽  
Francois Du Toit

Orientation: Literature suggests that major political and socio-economic transformations may influence the measurement and dimensionality of consumer awareness. Research purpose: The study examined the measurement and dimensionality of the construct of consumer awareness after transformation in the political and socio-economic environments in Zimbabwe. Motivation for the study: There is a dearth of research to validate whether or not the measurement and dimensionality of the construct of consumer awareness changes as the environment changes. Research design, approach and method: Data were collected from a cross-section of 305 consumers using interviewer-administered questionnaires. Consumers were intercepted at shopping malls. Structural equation modelling was used to analyse data. Main findings: The study confirmed that consumer awareness comprises five dimensions, namely product knowledge, bargain hunting, general consumer knowledge, price consciousness and information search. However, the study found that only 16 items, instead of the proposed 25, were relevant in measuring consumer awareness. Product knowledge, bargain hunting and information search were each measured by four items, whilst general consumer knowledge and price consciousness were each measured by two items. The other nine items were shown to be of no value. Practical/managerial implications: The study recommends that marketers and policymakers in developing and transition economies, such as Zimbabwe, consider these five dimensions when conducting consumer awareness research or when planning consumer awareness programmes. Contribution/value-add: The study provided evidence that the dimensionality of the construct of consumer awareness does not change as the socio-economic and political environments change. However, items used to measure the dimensions need to be updated from time to time.


2021 ◽  
Vol 2021 ◽  
pp. 1-20
Author(s):  
Yikai Liang ◽  
Weijie Wang ◽  
Kunxiang Dong ◽  
Guijie Zhang ◽  
Guijie Qi

Mobile cloud computing (MCC) has been widely used in every aspect of our society, bringing both advantages and challenges. However, the adoption of MCC technology is still at an early stage of implementation in the governments. To promote the adoption and diffusion of MCC in the government area, exploring the determinants and influence mechanisms of mobile cloud computing-based government (m-Gov cloud) adoption has become the focus in academic and industry. Based on the technology-organization-environment framework and trust theory at the organizational level, an integrated model including the determinants on the adoption of m-Gov cloud is proposed, and 93 survey samples from China are used to analyzed by partial least squares structural equation modeling (PLS-SEM). The results show that provider competence, organizational readiness, external pressure, and trust of m-Gov cloud have significant effects on m-Gov cloud adoption. Perceived benefit, perceived risk, and provider competence have significant effects on m-Gov cloud trust. The m-Gov cloud trust plays an indirect-only (full) mediation and a complementary (partial) mediation effect between perceived benefit, provider competence, and m-Gov cloud adoption, respectively, while perceived risk has no significant direct and indirect effect on m-Gov cloud adoption. The findings provide a new research perspective and practice insights to promote the implementation of solutions based on the idea of mobile cloud computing.


2012 ◽  
Vol 2 (4) ◽  
pp. 54-67 ◽  
Author(s):  
Rajesh Kumar Sinha ◽  
Subhojit Banerjee

The inexpensive and extremely popular nature of e-mails with a large number of people using it on a daily basis has resulted in indiscriminate exploitation of the medium by spam senders. In order to control the menace of spam mails, governments of many countries have come up with strong preventive laws. This makes opt-in e-mail marketing a focus area as overcoming legal hurdles is necessary in running any e-mail marketing campaign successfully. Marketing e-mails can be seen as an interactive tool to get relevant external information. But consumers weigh costs and benefits arising out of adopting any particular method of information search. Positive perception towards cost-benefit arising out of marketing e-mails can result in permission opts-in from consumers. Extending the idea of cost-benefit perception, the study uses various incentive conditions to find the moderating impact on the relationship between willingness to receive commercial e-mails from mobile handset marketers and consumer involvement conditions for the same. The planned hypotheses were tested by conducting a questionnaire among 105 post-graduate students studying in two colleges. The results indicate limited ability of incentive conditions to function as a moderator between involvement and willingness. The paper contributes towards the advancement of research in this area and provides useful insights for campaign planners as well.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Md Sajjad Hosain ◽  
Ping Liu ◽  
Mohitul Ameen Ahmed Mustafi

PurposeThe purpose of this empirical paper is to identify the role of social networking information (SNI) on job candidates' pre-employment background checking (PBC) process. SNI was further divided into three elements: perceived availability of information (PAI), perceived accuracy of information (PACI) and perceived reliability of information (PRI). In addition, the authors employed two mediating variables: perceived benefit (PB) and organizational branding (OB) to study the influence of each element of SNI on PBC.Design/methodology/approachThe authors used primary data collected from a valid sample of 465 using a structured questionnaire survey selected through purposive sampling. For descriptive analysis, SPSS 24 and for testing the hypothesized relationships, structural equation modeling technique (with AMOS 24) were utilized.FindingsThe results indicated that only PAI had strong positive influence on PBC. The other two independent variables: PACI and PRI had insignificant positive influence on PBC. In case of mediators, OB was found to partially mediate the relationship between PAI and PBC while it did not mediate two other direct relationships. Further, PB did not mediate any relationship at all.Research limitations/implicationsThe paper is expected to be useful for the academicians involved in investigating the role of SNI on PBC as a lucrative research topic.Practical implicationsThe hiring professionals can utilize the findings of this primary research as the guidelines for formulating effective social media background checking policies.Originality/valueUsing SNI for different HRM practices is comparatively new but a growing practice. However, the empirical investigation covering this area is almost absent in academia. This paper as one of the very initial attempts to reveal the role of SNI on PBC can fill that severe gap to some extent and guide future research attempts. Furthermore, the HR professionals are expected to be benefitted from the empirical results in formulating and implementing an effective media policy that will help them in utilizing the SNI in an efficient and rightful manner.


2020 ◽  
pp. 132-176
Author(s):  
Azza Béjaoui ◽  
Adel Karaa

This chapter examines the antecedents and consequences of the perceived risk of investors towards the Tunisian stock market. A questionnaire was developed and distributed to 411 individual investors chosen by 24 brokerage firms. Using the structural equation model, we operationalize the risk following the psychometric paradigm according to subjective variables (i.e. familiarity and controllability). Results prove that controllability is a significant factor in the formation of perceived risk. We also show that several factors related to the investor, the listed companies and to the stock market can influence the perceived risk by the investor towards the Tunisian stock market. Similarly, we find that perceived risk leads to intensive information search, good performance and a strong reinvestment intention. These results attest the importance of the risk perception in the decision-making process.


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