scholarly journals Examining the measurement and dimensionality of the construct of consumer awareness in a developing and transition economy

2015 ◽  
Vol 41 (1) ◽  
Author(s):  
Charles Makanyeza ◽  
Francois Du Toit
Keyword(s):  
Information Search ◽  
Structural Equation ◽  
Transition Economy ◽  
Product Knowledge ◽  
Consumer Knowledge ◽  
Consumer Awareness ◽  
Five Dimensions ◽  
Price Consciousness ◽  
Managerial Implications ◽  
Value Add

Orientation: Literature suggests that major political and socio-economic transformations may influence the measurement and dimensionality of consumer awareness. Research purpose: The study examined the measurement and dimensionality of the construct of consumer awareness after transformation in the political and socio-economic environments in Zimbabwe. Motivation for the study: There is a dearth of research to validate whether or not the measurement and dimensionality of the construct of consumer awareness changes as the environment changes. Research design, approach and method: Data were collected from a cross-section of 305 consumers using interviewer-administered questionnaires. Consumers were intercepted at shopping malls. Structural equation modelling was used to analyse data. Main findings: The study confirmed that consumer awareness comprises five dimensions, namely product knowledge, bargain hunting, general consumer knowledge, price consciousness and information search. However, the study found that only 16 items, instead of the proposed 25, were relevant in measuring consumer awareness. Product knowledge, bargain hunting and information search were each measured by four items, whilst general consumer knowledge and price consciousness were each measured by two items. The other nine items were shown to be of no value. Practical/managerial implications: The study recommends that marketers and policymakers in developing and transition economies, such as Zimbabwe, consider these five dimensions when conducting consumer awareness research or when planning consumer awareness programmes. Contribution/value-add: The study provided evidence that the dimensionality of the construct of consumer awareness does not change as the socio-economic and political environments change. However, items used to measure the dimensions need to be updated from time to time.

scholarly journals Measuring identified criteria of consumer awareness for various demographic categories amongst two independent samples

1992 ◽  
Vol 18 (3) ◽  
Author(s):  
D. Rousseau ◽  
D. Venter
Keyword(s):  
Pilot Study ◽  
Information Search ◽  
Empirical Investigation ◽  
National Sample ◽  
Product Knowledge ◽  
Consumer Knowledge ◽  
Consumer Education ◽  
Consumer Awareness ◽  
Price Consciousness ◽  
Different Levels

This article describes the measurement and comparison of different levels of consumer awareness observed in an empirical investigation involving two independent samples of consumers. A questionnaire developed and validated in a pilot study was administered to a national and regional based sample involving 558 and 300 respondents respectively Different levels of consumer awareness emerged for the two sample populations. Respondents from the national sample scored higher on bargain hunting and price consciousness while those from the regional sample scored higher on general consumer knowledge, product knowledge and information search. These differences in consumer awareness could be caused by consumer education. Opsomming Hierdie artikel beskryf die meting en vergelyking van verskillende vlakke van verbruikersbewustheid soos waargeneem in 'n empiriese ondersoek waarby twee onafhanklike steekproewe betrokke was. 'n Vraelys ontwikkel en getoets in 'n loodstudie is geadministreer op 'n nasionale en streeksteekproef basis waarby 558 en 300 respondente onderskeidelik betrokke was. Verskillende vlakke van verbruikersbewustheid het na vore getree in die twee steekproewe. Respondente uit die nasionale steekproef behaal hoër tellings op winskopiejagting en prysbewustheid terwyl respondente uit die streeksteekproef hoër tellings behaal op algemene verbruikerskennis, produkkennis en inligtinginwinning. Hierdie verskille in verbruikersbewustheid kan veroorsaak word deur verbruikersopvoeding.

scholarly journals Identifying criteria of consumer awareness: A pilot study

1991 ◽  
Vol 17 (3) ◽  
Author(s):  
Deon Rousseau
Keyword(s):  
South Africa ◽  
Theoretical Model ◽  
Information Search ◽  
Cross Cultural ◽  
Product Knowledge ◽  
Consumer Knowledge ◽  
Consumer Awareness ◽  
Price Consciousness ◽  
Consumer Movement

This article describes the development of a theoretical model from which certain criteria of consumer awareness were identified and tested in an empirical study involving a cross-cultural sample of 436 consumers. Results revealed five criteria of consumer awareness viz bargain hunting, general consumer knowledge, product knowledge, information search and price consciousness. These criteria differed across socio-economic race groups in terms of their importance. The implications of the findings for furthering the consumer movement in South Africa and follow-up research in the field are also discussed. Opsomming Hierdie artikel beskryf die ontwikkeling van 'n teoretiese model waaruit sekere kriteria van verbmikersbewustheid geidentifiseer en getoets is in 'n empiriese studie op 'n tussen-kulturele steekproef van 436 verbruikers. Die bevindinge toon vyf kriteria van verbruikersbewustheid nl. winskopie- jagter, algemene verbruikerskennis, produkkennis, inligtinginwinning en prysbewustheid. Hierdie kriteria het verskil tussen sosio-ekonomiese rassegroepe ten opsigte van belangrikheid. Implikasies van die bevindinge vir die bevordering van die verbruikersbeweging in Suid-Afrika en voortgesette navorsing in die veld word ook bespreek.

scholarly journals Measuring consumer awareness in Zimbabwe

1995 ◽  
Vol 21 (1) ◽  
Author(s):  
G. G. Rousseau ◽  
D. J. L. Venter
Keyword(s):  
Information Search ◽  
Empirical Investigation ◽  
Demographic Variables ◽  
Product Knowledge ◽  
Consumer Knowledge ◽  
Consumer Awareness ◽  
Price Consciousness ◽  
Five Factors ◽  
Different Levels ◽  
Item Scale

es the measurement and comparison of different levels of consumer awareness observed in an empirical investigation in Zimbabwe. The findings confirm the existence of five factors of consumer awareness viz, bargain hunting, general consumer knowledge, product knowledge, information search and price consciousness. Different levels of consumer awareness emerged from the sample. These differences can be attributed to demographic variables such as education, age, income and area. The results of the study further suggest that the item scale developed for measuring consumer awareness in South Africa is applicable in Zimbabwe. Opsomming Hierdie artikel beskryf die meting en vergelyking van verskillende vlakke van verbruikersbewustheid soos waar- geneem in 'n empiriese ondersoek in Zimbabwe. Die bevindinge bevestig die bestaan van vyf faktore van ver- bruikersbewustheid nl. winskopie-jagter, algemene verbruikerskennis, produkkennis, inligtinginwinning en prysbewustheid. Verskillende vlakke van verbruikersbewustheid tree na vore uit die steekproef. Hierdie verskille kan toegeskryf word aan demografiese veranderlikes soos opvoeding, ouderdom, inkome en gebied. Bevindinge van die studie dui verder daarop dat die itemskaal ontwikkel vir die meting van verbruikersbewustheid in Suid-Afrika toegepas kan word in Zimbabwe.

scholarly journals Measuring consumer awareness in a developing country

1993 ◽  
Vol 19 (3) ◽  
Author(s):  
G. G. Rousseau ◽  
D. J. L. Venter
Keyword(s):  
Developing Country ◽  
Information Search ◽  
Empirical Investigation ◽  
Demographic Variables ◽  
Product Knowledge ◽  
Consumer Knowledge ◽  
Consumer Awareness ◽  
Price Consciousness ◽  
Five Factors ◽  
Different Levels

This article describes the measurement and comparison of different levels of consumer awareness observed in an empirical investigation in Bophuthatswana. The findings confirm the existence of five factors of consumer awareness viz. bargain hunting, general consumer knowledge, product knowledge, information search and price consciousness. Different levels of consumer awareness emerged from the sample. These differences can be attributed to demographic variables of which education and location seem to be the most important. Opsomming Hierdie artikel beskryf die meting en vergelyking van verskillende vlakke van verbruikersbewustheid soos waar-geneem in 'n empiriese ondersoek in Bophuthatswana. Die bevindinge bevestig die bestaan van vyf faktore van verbruikersbewustheid nl. winskopie-jagter, algemene verbruikerskennis, produkkennis, inligtinginwinning en prysbewustheid. Verskillende vlakke van verbruikersbewustheid kom na vore uit die steekproef. Hierdie verskille kan toegeskryf word aan demografiese veranderlikes waarvan opvoeding en gebied skyn die mees belangrike te wees.

You are what you wear: examining the multidimensionality of religiosity and its influence on attitudes and intention to buy Muslim fashion clothing

2020 ◽  
Vol 24 (1) ◽  
pp. 121-136
Author(s):  
Daniel Tumpal H. Aruan ◽  
Iin Wirdania
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Muslim Women ◽  
Equation Model ◽  
Target Market ◽  
Muslim Country ◽  
Research Subjects ◽  
Content Type ◽  
Five Dimensions ◽  
Managerial Implications

PurposeMuslim fashion clothing has become an attractive market both for marketers and fashion designers. When it comes to faith, religiosity factor becomes important; thus, it should be incorporated as a predictor for consumers' attitude and purchase intention. The purpose of this research is to examine the extent to which religiosity influences consumers' decision making when buying Muslim clothes. This research also examines whether religiosity could be observed from the type of clothes consumers wear.Design/methodology/approachThe research was conducted in Indonesia as it was the most populous Muslim country in the world. Research subjects were Muslim women who wear Muslim clothes, both sharia and non-sharia.FindingsA total of 379 Muslim women respondents participated in the survey. Using the structural equation model, the analysis finds that religiosity has a significant effect on consumers' buying decision, but the mediating influence of affective attitude and self-presentation is only found partially for specific types of clothes. The managerial implications of these findings are discussed in this paper.Practical implicationsFindings of this research would benefit Muslim clothes marketers and designers to correctly approach their target markets. Marketers can infer the religiosity level of consumers from the clothes they wear so that marketers need to provide communication programs with religious messages that could arouse consumers' affective attitudes that ultimately lead to buying decision. Marketers can focus more on handling their target customers based on the type of clothing segment: sharia and non-sharia.Originality/valueThis study discovered that, with respect to Muslim clothes, the five dimensions of religiosity promoted by Faulkner and De Jong (1966) can be reduced to two factors, namely faith and deeds. In addition, this study revealed that religiosity is strongly correlated with the type of clothing consumers wear so that marketers can implement strategies that are suitable for their target market.

scholarly journals Assessing the organisational and individual strengths use and deficit improvement amongst sport coaches

2013 ◽  
Vol 39 (2) ◽  
Author(s):  
Frederick W. Stander ◽  
Karina Mostert
Keyword(s):  
Structural Equation ◽  
Research Approach ◽  
Cross Sectional ◽  
Strengths Use ◽  
Managerial Implications ◽  
Value Add ◽  
Relationship Of ◽  
Sport Coaches ◽  
The Relationship ◽  
Sport Coaching

Orientation: The orientation of this study is towards strengths use and deficit improvement and the relationship with engagement.Research purpose: To (1) determine whether adapted versions of the Strengths Use and Deficit Improvement Questionnaire (SUDIQ) and Utrecht Work Engagement Scale (UWES) are valid and reliable, (2) determine the relationship of the SUDIQ dimensions in the nomological net, and (3) test a structural model.Motivation for the study: To gain a better understanding of the outcomes of following a balanced approach within a sport coaching context.Research design, approach and method: A cross-sectional research approach was used. An availability sample (N = 364) of teachers occupying roles as sport coaches from various schools across three provinces in South Africa was used. Structural equation modelling was used to test the factor structures and the structural model.Main findings: The results indicated a valid factor structure for the adapted SUDIQ and UWES. Relationships between the SUDIQ dimensions and job and personal resources were positive and significant. Individual strengths use was the strongest predictor of engagement. Individual deficit improvement and organisational strengths use were also significant predictors. Organisational deficit improvement did not significantly predict engagement.Practical/managerial implications: Evidence suggests the adapted SUDIQ and UWES can be utilised effectively in a sport coaching environment. Organisational strengths use is also important in managing engagement levels of sport coaches.Contribution/value-add: Valid and reliable measures were provided for use in a sport coaching environment. It substantiates the outcomes that can be gained by following a combined approach based on strength and deficit.

scholarly journals Gender traits in relation to work versus career salience

2019 ◽  
Vol 45 ◽  
Author(s):  
Madelyn Geldenhuys ◽  
Anita Bosch ◽  
Shuaib Jeewa ◽  
Ioulia Koutris
Keyword(s):  
Factor Structure ◽  
Structural Equation ◽  
Career Guidance ◽  
Sex Role ◽  
Work Role ◽  
Role Salience ◽  
Psychological Androgyny ◽  
Managerial Implications ◽  
Value Add ◽  
Gender Traits

Orientation: The concepts of work- and career-role salience are used interchangeably, yet work focuses on the short-term aspect and career on the long-term aspect.Research purpose: We utilised gender traits, that is, masculinity, femininity and psychological androgyny, to find greater nuances in the salience of work versus career roles. We also set out to confirm the adapted factor structure of the revised Bem Sex Role Inventory (BSRI).Motivation for the study: Generally, self-reported sex is used to determine differences in role salience between men and women, as opposed to considering the gender roles people associate with.Research approach/design and method: A sample of 395 South African employees was used. Structural equation modelling and t-tests were applied.Main findings: We confirmed work- and career-role salience as distinct constructs. The factor structure of the revised BSRI holds for this study. With regard to gender traits, femininity decreased work-role salience, while psychological androgyny increased work-role salience. Masculinity had a direct effect on work-role salience while indirectly influencing career-role salience through work-role salience. Women were found to be significantly more feminine and psychologically androgynous than men.Practical/managerial implications: Utilising gender traits may have greater career guidance relevance for individuals than traditional approaches utilising differences between the sexes.Contribution/value-add: This study confirmed that work and career roles are to be viewed as separate constructs and that people may view the importance placed on work- and career-role salience differently. The study further contributes by including gender traits as a significant contributor to role salience.

scholarly journals Investigating strengths and deficits to increase work engagement: A longitudinal study in the mining industry

2018 ◽  
Vol 16 ◽  
Author(s):  
Pule Mphahlele ◽  
Crizelle Els ◽  
Leon T. De Beer ◽  
Karina Mostert
Keyword(s):  
Work Engagement ◽  
Structural Equation ◽  
Longitudinal Design ◽  
Mining Industry ◽  
Total Sample ◽  
Job Resources ◽  
Strengths Use ◽  
Managerial Implications ◽  
Perceived Organisational Support ◽  
Value Add

Orientation: The motivational process of the Job Demands-Resources (JD-R) model indicates that job resources are the main predictors of work engagement. Previous research has found that the two job resources perceived organisational support (POS) for strengths use and POS for deficit correction are also positively related to work engagement. However, the causal relationships between these variables have not been investigated longitudinally.Research purpose: To determine if POS for strengths use and POS for deficit correction are significant predictors of work engagement over time.Motivation for the study: In the literature, empirical evidence on the longitudinal relationships between work engagement and specific job resources, namely POS for strengths use and POS for deficit correction, is limited.Research design, approach and method: A longitudinal design was employed in this study. The first wave elicited a total of 376 responses, while the second wave had a total sample size of 79. A web-based survey was used to measure the constructs and to gather data at both points in time. Structural equation modelling was used to investigate the hypotheses.Main findings: The results indicated that both POS for strengths use and POS for deficit correction are positively related to work engagement in the short term. However, only POS for deficit correction significantly predicted work engagement over time.Practical and managerial implications: The results provide valuable insights to organisations by providing knowledge regarding which approach influences work engagement levels of their employees in the short and long term.Contribution or value-add: The study contributes to the limited research on what job resources predict work engagement over time.

Experience Value Cocreation on Destination Online Platforms

2017 ◽  
Vol 57 (8) ◽  
pp. 1093-1107 ◽  
Author(s):  
Hongmei Zhang ◽  
Susan Gordon ◽  
Dimitrios Buhalis ◽  
Xifen Ding
Keyword(s):  
Structural Equation ◽  
Emotional Experience ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Five Dimensions ◽  
Online Platform ◽  
Online Platforms ◽  
Modeling Analysis ◽  
Managerial Implications ◽  
Value Cocreation

Technology is critical for facilitating the experience value cocreation process in tourism. Online platforms in particular enable consumers to develop realistic expectations and to cocreate their experiences. Limited empirical research has been done to investigate the experience value cocreation process, especially in tourism. This study fills this gap by proposing a cognition–emotion–behavior model. A scenario experiment approach is used to investigate the experience value cocreation process on destination online platforms in the pretravel stage. Structural equation modeling analysis shows that online platform experience significantly affects the destination emotional experience. This, in turn, has significant effects on the five dimensions of destination engagement intention. The mediating effect of destination emotional experience on the relationship between online platform experience and destination engagement intention is supported. These findings contribute to a better understanding of the experience value cocreation process and theoretical and managerial implications are proposed.

scholarly journals Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe

2017 ◽  
Vol 17 (1) ◽  
Author(s):  
Charles Makanyeza ◽  
Francois Du Toit
Keyword(s):  
Developing Countries ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Modeling ◽  
Consumer Attitude ◽  
Consumer Ethnocentrism ◽  
Poultry Products ◽  
Negative Effect ◽  
Managerial Implications ◽  
Value Add

Orientation: The study focused on the application of a model of consumer ethnocentrism in Zimbabwe, a developing country.Research purpose: The study sought to determine the effect of consumer ethnocentrism on consumer attitude, to determine the effect of consumer attitude on purchase intention and to establish the moderating effects of gender, age, education, income, ethnic grouping and city of residence on the effect of consumer ethnocentrism on consumer attitude.Motivation for the study: Research on consumer ethnocentrism in developing countries is still in its infancy. There is a need to conduct more research on consumer ethnocentrism in developing countries in order to enhance an understanding of this important construct in international marketing.Research design, approach and method: The study uses a cross section of 289 consumers from Harare and Bulawayo, the two largest cities in Zimbabwe. Structural equation modeling and moderated regression analysis were conducted to test the research hypotheses.Main findings: The study found that consumer ethnocentrism has a negative effect on consumer attitude, and consumer attitude has a positive effect on purchase intention. None of the demographic variables was found to significantly moderate the effect of consumer ethnocentrism on consumer attitude.Practical and managerial implications: Marketers who intend to expand into developing markets such as Zimbabwe are advised to consider consumer ethnocentrism and attitudes towards foreign poultry products. Firms targeting foreign markets where consumers are ethnocentric, such as in Zimbabwe, are advised to set up manufacturing facilities in such countries instead of exporting.Contribution and value-add: The study enhances our understanding of consumer ethnocentrism in developing countries where research on consumer ethnocentrism is still in its infancy.

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