Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects

2004 ◽  
Vol 21 (6) ◽  
pp. 391-400 ◽  
Author(s):  
Cheng Lu Wang ◽  
Zhen Xiong Chen
Keyword(s):  
Developing Country ◽  
Moderating Effects ◽  
Consumer Ethnocentrism ◽  
Willingness To Buy ◽  
Domestic Products

Extending consumer ethnocentrism theory: the moderating effect test

2018 ◽  
Vol 30 (4) ◽  
pp. 907-926 ◽  
Author(s):  
Yung-Shen Yen
Keyword(s):  
Developing Countries ◽  
Brand Image ◽  
Perceived Quality ◽  
Moderating Effect ◽  
High Price ◽  
Content Type ◽  
Consumer Ethnocentrism ◽  
Willingness To Buy ◽  
Perceived Price ◽  
Domestic Products

Purpose While the idea that consumer ethnocentrism influences the willingness to buy domestic products is a well-known assumption for marketers, the purpose of this paper is to examine the moderating effect of consumer ethnocentrism on the willingness to buy domestic products in developing countries. Design/methodology/approach Hierarchical moderator regression analysis and simple slope analysis are used to test the postulated hypotheses, and 385 consumers in Taiwan are studied. Findings The findings revealed that consumer ethnocentrism, perceived quality, perceived price and perceived brand image are significantly associated with the willingness to buy domestic products. Moreover, consumer ethnocentrism significantly moderates the relationships of the model. Research limitations/implications Consumer ethnocentrism increases the positive effects of perceived quality and perceived brand image on the willingness to buy domestic products in developing countries, whereas it may increase the negative effect of perceived price on the willingness to buy domestic products. Practical implications The results of this study suggest that practitioners should not only improve the quality and brand image of domestic products but also avoid putting a high price on domestic products to increase the willingness to buy domestic products for consumers in developing countries. Originality/value This study advances the consumer ethnocentrism theory by adding the moderating effect of consumer ethnocentrism to the model.

scholarly journals Did Beliefs and Attitudes Influence Consumer Ethnocentrism Towards Domestic Products? Empirical Evidence of Klang Valley Petronas Petrol Station

2018 ◽  
pp. 207-210
Keyword(s):  
Consumer Decision Making ◽  
Petrol Station ◽  
Consumer Ethnocentrism ◽  
Or Groups ◽  
Klang Valley ◽  
Domestic Products ◽  
Self Administered Questionnaire ◽  
Valley Area ◽  
Beliefs And Attitudes

The concept of consumer ethnocentrism is used here to show that culture influences the perception of individuals or groups when they buy products or services. Though many studies have recognized the importance of culture in consumer decision-making, few have examined the significant role of culture in influencing consumer buying decision. Thus, the purpose of this study is to examine how the roles of consumer beliefs and attitudes affect the level of consumer ethnocentrism towards the purchase of domestic products concentrating on Petronas petrol stations in Klang Valley from the customers’ perspective. A self-administered questionnaire was distributed at Petronas Petrol Stations in Klang Valley area. The results indicated that the most significant factor influencing consumer ethnocentrism was belief followed by attitude and both belief and attitude had moderate and positive relationships with consumer ethnocentrism toward Petronas Petrol Stations in Klang Valley area.

scholarly journals Effects of country-of-origin stereotypes on consumer responses to product-harm crises

2018 ◽  
Vol 35 (3) ◽  
pp. 362-389 ◽  
Author(s):  
Camilla Barbarossa ◽  
Patrick De Pelsmacker ◽  
Ingrid Moons
Keyword(s):  
Country Of Origin ◽  
Product Category ◽  
Moderating Effects ◽  
Content Type ◽  
Consumer Responses ◽  
Consumer Ethnocentrism ◽  
Blame Attributions ◽  
Psychological Mechanisms ◽  
Consumer Country ◽  
A Company

Purpose The purpose of this paper is to investigate “how” and “when” the stereotypes of competence and warmth, that are evoked by a foreign company’s country-of-origin (COO), affect blame attributions and/or attitudes toward a company’s products when a company is involved in a product-harm crisis. Design/methodology/approach Study 1 (n=883) analyzes the psychological mechanisms through which perceived COO competence and warmth differently affect blame attributions and evaluative responses. Study 2 (n=1,640) replicates Study 1’s findings, and it also investigates how consumer ethnocentrism, animosity toward a country, and product category characteristics moderate the hypothesized COO’s effects. Findings COO competence leads to more favorable attitudes toward the involved company’s products. This effect increases when the company sells high-involvement or utilitarian products. COO warmth leads to more favorable attitudes toward the involved company’s products directly as well as indirectly by diminishing blame attributions. These effects increase when consumers are highly ethnocentric, or the animosity toward a foreign country is high. Originality/value This paper frames the investigation of COO stereotypes in a new theoretical and empirical setting, specifically, a product-harm crisis. It demonstrates that consumers differently evaluate a potential wrongdoing company and its harmful products in a product-harm crisis based on their perceptions of a company’s COO competence and warmth. Finally, it defines the moderating effects of individual, consumer-country-related and product characteristics on the hypothesized COO effects.

Individual rationality and differences in Taiwanese spa hotel choice

2017 ◽  
Vol 24 (1) ◽  
pp. 27-40
Author(s):  
Jerry Yuwen Shiu
Keyword(s):  
Demographic Variables ◽  
Situational Factors ◽  
Individual Rationality ◽  
Moderating Effects ◽  
Value Perception ◽  
Willingness To Buy ◽  
Living Region ◽  
Dynamic Relationships ◽  
Decision Paths

This study explored a systematic framework to understand the dynamic relationships of individual rationality in spa hotel choice. Taking a relational perspective, we examined the process of net value perception linking the antecedents (i.e. quality, price and risk) and consequence (i.e. willingness to buy (WTB)), along with the moderating effects of demographic variables on the links. A survey was conducted at spa hotels in four major spa regions of Taiwan. The findings indicated that the immediate situational factors of quality and price contribute to the net value perception, which in turn leads to the WTB. Oppositely, the long-term factor of risk does not have either direct or indirect effect when making such an infrequent decision. The contrarily moderating effects of demographic variables (e.g. gender, living region and consumptive frequency) on the decision paths present managers with directions to offer proper packages to reach their target customers.

scholarly journals Cause-Related Marketing and Ethnocentrism: The Moderating Effects of Geographic Scope and Perceived Economic Threat

2021 ◽  
Vol 14 (1) ◽  
pp. 292
Author(s):  
Ioanna Boulouta ◽  
Danae Manika
Keyword(s):  
Cultural Identity ◽  
Social Identity Theory ◽  
Domestic Economy ◽  
Moderating Effects ◽  
Factors Affecting ◽  
Geographic Scope ◽  
Consumer Ethnocentrism ◽  
Cause Related Marketing ◽  
Economic Threat ◽  
Consumer Segment

Amongst the various factors that managers need to consider when designing a CRM campaign is the cause’s geographic scope, i.e., should the CRM campaign benefit local, national, or international communities? Although previous research has examined the importance of geographic scope in the effectiveness of the CRM campaigns, it has largely ignored consumer reactions to CRM campaigns from a local cultural identity perspective, such as ethnocentric identity. This study brings together these two important factors to examine (through the lens of Social Identity Theory) how consumer ethnocentrism affects CRM effectiveness in campaigns varying in geographic scope. We test our hypotheses through an experimental study of 322 British consumers and three different geographic scopes (UK, Greece, and Ethiopia). Our results show that ethnocentric consumers show a positive bias towards products advertised through national CRM campaigns; however, there is a diversity of reactions towards different international geographic scopes, based on the levels of ‘perceived economic threat’. Ethnocentric consumers prefer international CRM campaigns that benefit people located in a country posing a lower vs. a higher economic threat to the domestic economy and the self. Our study contributes to a broader understanding of factors affecting the effectiveness of CRM campaigns and help managers design better CRM campaigns by carefully selecting the geographic scope, after considering a rising consumer segment: the ethnocentric consumer.

scholarly journals The Influence of Consumer Ethnocentrism on Buying Behavior - The Case of Azerbaijan

2021 ◽  
Vol 7 (10) ◽  
pp. 188
Author(s):  
Shahin Akbarov ◽  
Asya Cafarova
Keyword(s):  
Regression Analysis ◽  
T Test ◽  
Buying Behavior ◽  
Convenience Sample ◽  
Demographic Groups ◽  
Consumer Ethnocentrism ◽  
Sample Data ◽  
Domestic Products

<p>The purpose of this research is to reveal the ethnocentrism level of Azerbaijani consumers and to determine the effect of ethnocentric tendencies of consumers on purchases. 317 questionnaires was collected through a convenience sample. Data were analyzed with SPSS. Mean analysis was conducted to determine the ethnocentric level of consumers. T-test was performed to determine the differences between demographic groups in terms of ethnocentric tendencies. Regression analysis was performed to determine the effect of ethnocentric tendency on purchases. The results show that the consumer ethnocentrism level of Azerbaijani consumers is low, and the higher the consumer ethnocentrism level the higher the likelihood of purchasing domestic products.</p>

scholarly journals “VIETNAMESE CONSUMES VIETNAMESE PRODUCTS”: THE ROLE OF ETHNOCENTRISM, PERCEIVED QUALITY AND PERCEIVED PRICE ON WILLINGNESS TO BUY

2011 ◽  
Vol 14 (3) ◽  
pp. 56-67
Author(s):  
Hau Nguyen Le ◽  
Quynh Truc Tran ◽  
Anh Duc Le
Keyword(s):  
Structural Model ◽  
Positive Impact ◽  
Perceived Quality ◽  
Willingness To Buy ◽  
Perceived Price ◽  
Managerial Implications ◽  
Using Data ◽  
The Impact ◽  
Domestic Products

This study investigates the impact of ethnocentrism, perceived quality and perceived price on the extent of consumer willingness to buy domestic garment products. A structural model has been estimated using data collected from 422 consumers in HCM city. The results indicate that perceived price and ethnocentrism have direct positive impacts and perceived quality have indirect positive impact on the willingness to buy domestic products. Perceived quality and ethnocentrism also have an impact on the perceived price. Based on these findings, theoretical as well as managerial implications have been discussed.

Consumer ethnocentrism on product judgment and willingness to buy: A meta-analysis

2017 ◽  
Vol 45 (1) ◽  
pp. 163-176 ◽  
Author(s):  
Gongxing Guo ◽  
Xing Zhou
Keyword(s):  
Cultural Context ◽  
Meta Analysis ◽  
Total Sample ◽  
Negative Influence ◽  
Positive Influence ◽  
Sample Type ◽  
Foreign Product ◽  
Consumer Ethnocentrism ◽  
Willingness To Buy ◽  
Product Judgment

We undertook the first meta-analysis on the effects of consumer ethnocentrism on product judgment and willingness to buy. We synthesized the results of 60 studies (effect size) with a total sample size of 15,585. The meta-analysis confirms that consumer ethnocentrism has a positive influence on domestic product judgment and willingness to buy, while it has a negative influence on foreign product judgment but not on willingness to buy foreign product. The results also demonstrate that the effects of consumer ethnocentrism on domestic versus foreign product judgment and on willingness to buy domestic versus foreign product are moderated by economic development (developed market vs. developing market), cultural context (eastern culture vs. western culture) and sample type (general consumers vs. student consumers). Our research offers implications, including that domestic enterprises should emphasize that their brands and products are local and indigenous to increase ethnocentric consumers' quality judgment and willingness to buy.

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