The Impact of Consumer Ethnocentrism and the Patriotism on Judgement for Selected Domestic Products: The Case of Slovakia

The aim of this study is to assess the impact of certain socio-cultural factors on consumer ethnocentrism, as well as to measure the impact of consumer ethnocentrism on the purchase of domestic products. In this context, the paper presents and tests a new model that contains five potential antecedents of consumer ethnocentrism (national identity, cultural openness, patriotism, religiosity, animosity towards the European Union). The results indicate that patriotism stands out as the strongest antecedent of consumer ethnocentrism. Interestingly, the study confirmed the statistically significant and relatively strong impact of animosity towards the European Union (EU) on the general level of consumer ethnocentrism. On the other hand, cultural openness does not belong to the group of statistically significant drivers of consumer ethnocentrism. The originality of the study lies in the specific construction of the research model, which is coloured with sociocultural variables - especially patriotism, religiosity and animosity towards the EU.

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The Role of Consumer Ethnocentrism Propensity and Brand Personality in Purchasing Domestic Products

Lahore Journal of Business ◽

10.35536/ljb.2018.v7.i1.a4 ◽

2018 ◽

Vol 7 (1) ◽

pp. 85-111

Author(s):

Imtiaz Ahmad ◽

Hafiz Ihsan Ur Rehman

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Discriminant Validity ◽

Brand Personality ◽

Perceived Quality ◽

Brand Trust ◽

Consumer Ethnocentrism ◽

The Impact ◽

Domestic Products

The current study was designed to observe the impact of consumer ethnocentrism and brand personality on purchase intention, perceived quality and brand trust in the Pakistani clothing market. Famous Pakistani clothing brands were selected to examine the impact of consumer ethnocentrism and brand personality on purchase intention, evaluation of the product and brand trust. 300 questionnaires were distributed to consumers. The response rate was 90%. The sample comprised 52.2% males and 47.8% females. Two-level Structural Equation Modelling using LISREL 8.80 was employed to determine the convergent and discriminant validity. The study has concluded that Pakistani consumers are highly ethnocentric and ethnocentrism strongly affects purchase intention of domestic brands among Pakistani customers. The research found that brand image has a greater effect on purchase intention, perceived quality and brand trust than consumer ethnocentrism. Results also demonstrate that quality, as perceived by consumers, influences purchase intention which indicates that alone, brand personality and consumer ethnocentrism tendencies do not guarantee sales of local brands. This study puts both consumer ethnocentrism and brand personality into one model to access its role on consumer behavior. The results of the research can assist domestic marketers to comprehend the role of consumer ethnocentrism propensity and brand personality in purchasing domestic products, quality perception and building trust among young customers. To the best of the researchers’ knowledge, it is one of the pioneer studies in the context of Pakistan that casts light on the significance of ethnocentrism in evaluating domestic products by contributing to the literature of marketing.

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China’s Belt and Road Initiative: Will it Make or Mar Development in the Central and West Africa Subregions?

Journal of Public Administration and Governance ◽

10.5296/jpag.v10i4.17876 ◽

2020 ◽

Vol 10 (4) ◽

pp. 19

Author(s):

William G. Dzekashu ◽

Julius N. Anyu

Keyword(s):

Growth Dynamics ◽

Sustainable Growth ◽

Agricultural Products ◽

Belt And Road Initiative ◽

The West ◽

Colonial Era ◽

Post Colonial ◽

Belt And Road ◽

The Impact ◽

Domestic Products

The West, chiefly Europe, left political footmarks in Africa from the Colonial Era, along with varying economic footprints and surviving engagements in the immediate Post-colonial Era. However, the relationships between Africa and her former colonial masters have hardly yielded much to the former following the wave of independence, leading to the perception of failed relationships. This perception of failure to deliver on their undertakings has left Africa with only one option—China. The latter has been addressing some of Africa’s urgent infrastructure needs in return for natural resources and agricultural products. These engagements on the surface appear to be good business, but on further examination seem questionable notably as it relates to debt distress on vulnerable economies. To increase her footprint within the continent, China extended her Belt and Road Initiative (BRI) to most African nations who have signed a memorandum of understanding for future development projects. Though the commitments usually are unspecified, China’s investments have seen rapid growth since the early 2000s, largely owing to the implementation of the BRI. The memoranda have had the potential to strengthen ties with partner nations. The expansion to include Africa in its economic participation in the BRI has left the West questioning China’s motives while reinforcing suspicions about possible future US-China conflict. The impact of BRI on the African continent is quite visible in all the subregions, especially in their improved gross domestic products. A burning question has been whether these partnerships represent win-win relationships for sustainable growth or debt-growth dynamics.

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When service providers fail: outsourcing help and consumer attitudes

Journal of Business Strategy ◽

10.1108/jbs-03-2018-0040 ◽

2018 ◽

Vol 39 (5) ◽

pp. 22-30

Author(s):

Aaron Gazley ◽

Hamish Simmonds

Keyword(s):

Design Methodology ◽

Service Providers ◽

Home Country ◽

Service Failure ◽

Service Recovery ◽

Content Type ◽

Consumer Ethnocentrism ◽

The Impact ◽

Practical Implications ◽

Delivery Channel

Purpose The purpose of this paper is to investigate the effect of outsourcing and offshoring on brand loyalty in a service recovery context. In addition, the effect that consumer ethnocentrism has on these relationships is examined. Design/methodology/approach An experiment was designed using a series of service recovery scenarios that manipulated whether the recovery effort was conducted by an in-house/outsourced or local/offshored party. Findings The study shows that while outsourcing service recovery within the home country has no effect on loyalty, outsourcing to an offshore location does. In addition, the effect of offshoring of loyalty is greater for consumers who hold ethnocentric tendencies. Practical implications This research suggests the need to consider the delivery channel of service recovery to recover a service failure and retain customer loyalty. The results show that outsourcing within a local country may be effective, but the risks associated with offshoring are much greater. Originality/value Despite previous attempts to understand outsourcing and offshoring in a range of service scenarios, their role in service recovery is not well understood. Similarly, the impact that ethnocentrism might have on this process is overlooked. This paper therefore responds to calls within business theory, practice and consults for further study in this under-researched area.

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Analysis Of Effect Of ZIS (Zakat, Infaq, And Shadaqah), Regional Domestic Products Of Bruto, Regional Minimum Wage And Inflation On Levels Poverty In Indonesia 2012 – 2016

Journal of Islamic Economic Laws ◽

10.23917/jisel.v2i2.8679 ◽

2019 ◽

Vol 2 (2) ◽

pp. 193-211

Author(s):

Fiky Nila Mustika ◽

Eni Setyowati ◽

Azhar Alam

Keyword(s):

Panel Data ◽

Random Effect ◽

Random Effect Model ◽

Secondary Data ◽

Minimum Wages ◽

Effect Model ◽

Panel Data Regression ◽

The Impact ◽

Poverty Levels ◽

Domestic Products

This study investigated the impact of ZIS (Zakat, Infaq, and Sadaqah) Gross Regional Domestic Products, Regional Minimum Wages, and Inflation on Poverty Levels in Indonesia during the 2012-2016 period. .This paper used secondary data in the panel data form. This research conducted a quantitative approach using panel data regression. Based on the results of the panel data testing, the best model chosen is the Random Effect Model (REM). Variables of gross regional domestic products and regional minimum wages have a significant effect on poverty levels in Indonesia while the variables of zakat, infaq, and shadaqah (ZIS) and inflation do not influence the level of poverty in Indonesia.

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INTEGRATING THE IMPACT OF COUNTRY OF ORIGIN (COC) AND CONSUMER ETHNOCENTRISM (CE) ON GLOBAL MARKETING (GM) AND GROWING CONSUMER TRENDS (GCT) EVIDENCES FROM PHARMACEUTICAL INDUSTRIES IN INDONES

Journal of Management and Business Review ◽

10.34149/jmbr.v11i1.57 ◽

2017 ◽

Vol 11 (1) ◽

Author(s):

Kardison Lumban Batu

Keyword(s):

Structural Equation Modeling ◽

Structural Equation ◽

Country Of Origin ◽

Equation Modeling ◽

Global Marketing ◽

Consumer Ethnocentrism ◽

Independent Variables ◽

Pharmaceutical Industries ◽

The Impact

The current research is empirically investigated the impact of country of origin and consumer ethnocentrism on growing customer trend directly also through global marketing as mediating variable. It is also assessed the impact of global marketing on growing consumer trend. By deploying Structural Equation Modeling with AMOS, three independent variables were analyzed, country of origin (CoC), global marketing (GM), consumer ethnocentrism (CE) and growing consumer trend (GCT) as dependent variable. The findings showed that both country of origin (CoC) and consumer ethnocentrism (CE) have significant effect on global marketing (GM) as well as on growing consumer trend (GCT). Further, global marketing (GM) successfully mediated and showed significant effect of both country of origin and consumer ethnocentrism. Finally global marketing has significant impact on growing consume trend.

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Did Beliefs and Attitudes Influence Consumer Ethnocentrism Towards Domestic Products? Empirical Evidence of Klang Valley Petronas Petrol Station

The Journal of Social Sciences Research ◽

10.32861/jssr.spi4.207.210 ◽

2018 ◽

pp. 207-210

Keyword(s):

Consumer Decision Making ◽

Petrol Station ◽

Consumer Ethnocentrism ◽

Or Groups ◽

Klang Valley ◽

Domestic Products ◽

Self Administered Questionnaire ◽

Valley Area ◽

Beliefs And Attitudes

The concept of consumer ethnocentrism is used here to show that culture influences the perception of individuals or groups when they buy products or services. Though many studies have recognized the importance of culture in consumer decision-making, few have examined the significant role of culture in influencing consumer buying decision. Thus, the purpose of this study is to examine how the roles of consumer beliefs and attitudes affect the level of consumer ethnocentrism towards the purchase of domestic products concentrating on Petronas petrol stations in Klang Valley from the customers’ perspective. A self-administered questionnaire was distributed at Petronas Petrol Stations in Klang Valley area. The results indicated that the most significant factor influencing consumer ethnocentrism was belief followed by attitude and both belief and attitude had moderate and positive relationships with consumer ethnocentrism toward Petronas Petrol Stations in Klang Valley area.

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