Marketing service relationships: the role of commitment

1998 ◽  
Vol 13 (4/5) ◽  
pp. 406-423 ◽  
Author(s):  
Martin Wetzels ◽  
Ko de Ruyter ◽  
Marcel van Birgelen
Keyword(s):  
Service Relationships ◽  
Marketing Service

Biodiversity–ecosystem function

2021 ◽  
pp. 137-146
Author(s):  
Simon F. Thrush ◽  
Judi E. Hewitt ◽  
Conrad A. Pilditch ◽  
Alf Norkko
Keyword(s):  
Ecosystem Services ◽  
Ecosystem Function ◽  
Functional Performance ◽  
Biodiversity Loss ◽  
Soft Sediment ◽  
Multiple Functions ◽  
Service Relationships ◽  
Biodiversity And Ecosystem Function ◽  
Up Scaling

This chapter looks at the links between biodiversity and ecosystem function in soft sediments to help understand the implications of biodiversity loss on ecosystem services. The chapter contains a focus on the challenges in developing real-world tests of biodiversity–ecosystem function (BEF) relationships. The various forms of BEF relationships, their implications and the different elements of biodiversity that link to function are described. Given the multiple functions that occur in soft-sediment ecosystems, this has important implications for the assessment and implications of BEF relationships and functional performance in the up-scaling of BEF relationships. The role of BEF in underpinning many ecosystem services and the interconnections in biodiversity and ecosystem service relationships close out the chapter.

scholarly journals Why does a subsidiary need a strategy?

2021 ◽  
Vol 83 (2) ◽  
pp. 285-290
Author(s):  
T. V. Lutchenko ◽  
A. I. Khorev ◽  
I. A. Khorev ◽  
V. V. Grigorieva
Keyword(s):  
Competitive Advantages ◽  
Market Penetration ◽  
Sustainable Competitive Advantage ◽  
Accurate Definition ◽  
Market Niche ◽  
Marketing Service ◽  
Definition Of ◽  
Integrated Structures

A feature of the formation of Russian integrated structures is that they were formed by state structures - shareholders - without taking into account the opinion of those enterprises that entered them. However, the enterprises included in these structures would like to benefit from such integration. The basis for the effective operation of an enterprise in the long term is a sustainable competitive advantage, which it can obtain either through low costs or through product differentiation. Since the majority of subsidiaries do not have developed strategies, it becomes necessary to develop such strategies. Additional competitive advantages due to the implementation of focused strategies of the enterprise included in the integrated structures can be obtained only through the establishment of relationships between themselves, as well as enterprises and the parent company. The maximum competitive advantages will be gained by those enterprises as part of integrated structures that will be able to discover and profitably use relationships with other enterprises of this structure, but operating in related areas of activity. The role of the marketing service is also important in the formation of a focused strategy. The necessary market conditions for the implementation of focused strategies are the most accurate definition of consumer needs, the size and prospects of the market segment, a low number of competitors and sufficient resources to serve the segment. The main risks are determined by overflowing the market niche, reducing the differences between the needs of the segment and the entire market, changing prices in the segment towards the general market, penetration into the segment of competitors.

Understanding the Role of Complaint Handling on Consumer Loyalty in Service Relationships

2008 ◽  
Vol 7 (4) ◽  
pp. 359-376 ◽  
Author(s):  
Sandra Rothenberger ◽  
Dhruv Grewal ◽  
Gopalkrishnan R. Iyer
Keyword(s):  
Consumer Loyalty ◽  
Complaint Handling ◽  
Service Relationships

scholarly journals Relationship Banking: A Multinational Bank’s Application of Relationship Marketing

1970 ◽  
Vol 16 (2) ◽  
pp. 121-134
Author(s):  
Sanjay Mehta ◽  
Balasundram Maniam ◽  
Subhash Mehta
Keyword(s):  
Relationship Marketing ◽  
Paradigm Shift ◽  
Internal Marketing ◽  
Key Factors ◽  
A Value ◽  
Human Resource System ◽  
System Information ◽  
Marketing Service ◽  
Resource System

We are witnessing a paradigm shift in the focus of marketing from one that has been transaction-oriented to one that builds a value-enhancing relationship with the customer. One of the earliest industries to jump onto the bandwagon of "relationship marketing" has been the banking industry. This paper investigates a multinational bank's use of relationship marketing by using McKinsey & Co.'s Seven-S framework. The study identifies internal marketing, service quality, human resource system, information technology, and the role of the account manager as key factors in implementing a relationship marketing strategy.

The role of intimacy in service relationships: an exploration

2010 ◽  
Vol 24 (5) ◽  
pp. 347-358 ◽  
Author(s):  
Andrea C. Beetles ◽  
Lloyd C. Harris
Keyword(s):  
Service Relationships

scholarly journals Migration and mobility in a rapidly changing small town in northeastern Ethiopia

2012 ◽  
Vol 24 (1) ◽  
pp. 345-367 ◽  
Author(s):  
Jonathan Baker
Keyword(s):  
Rural Areas ◽  
Crop Production ◽  
Amhara Region ◽  
Income Sources ◽  
Urban Employment ◽  
Rural And Urban ◽  
Marketing Service ◽  
The Town ◽  
Empirical Material

This paper presents empirical material collected in the zonal capital town of kemise (population around 34,000) and three surrounding rural areas (peasant associations) in northeastern ethiopia. The study area is located in the oromiya zone of the large amhara region. The paper attempts to show how rural areas and the town of kemise are economically interdependent and demonstrates the role of migration and mobility in influencing and shaping the rural and urban economies. The town fulfils, inter alia, important administrative, marketing, service and retailing functions. The most successful rural households appear to be those that use non-farm and off-farm opportunities and assets (for example, trade opportunities and/or urban employment) to diversify income sources and thereby avoid the uncertainties of relying solely on crop production for household security. As a backdrop to the whole discussion, the issue of widespread rural landlessness in the study area is investigated.

The role of service relationships in employees’ and customers’ emotional behavior, and customer-related outcomes

2016 ◽  
Vol 30 (4) ◽  
pp. 437-448 ◽  
Author(s):  
Hana Medler-Liraz
Keyword(s):  
Emotional Labor ◽  
Service Providers ◽  
Emotional Behavior ◽  
Self Report ◽  
Surface Acting ◽  
Content Type ◽  
Service Employees ◽  
Service Relationships ◽  
Loyalty Intentions

Purpose This paper aims to explore service encounters from a social behavior perspective. By proposing that employees’ emotional labor strategies are influenced by customer displays of emotion, this paper answers calls to investigate the reciprocal nature of service interactions and the importance of taking both customers and service providers into account when delivering high-quality service is the goal. Design/methodology/approach The sample consisted of 121 dyads of customers and service employees from hairstyling salons. Data were collected from observations of the customers’ emotional displays, self-report surveys administered to the service employees measuring strategies of emotional labor and self-report surveys administered to the customers to assess their rapport with the service providers and their loyalty intentions. Findings Length of acquaintance was positively related to customers’ positive display, which mediated the relationship between length of acquaintance and employee-customer rapport. Customers’ positive display was negatively related to employees’ deep acting (i.e. modifying inner feelings) but not to surface acting (i.e. modifying superficial expressions). Customers’ positive display and employees’ surface acting were related to loyalty intentions through the mediation of rapport. Originality/value This study provides a better understanding of the customer’s role as the target, and a possible cause of emotional regulation among service employees. It underscores the role of service relationships in customers’ emotional behavior and customer-related outcomes.

scholarly journals A PERAN KELEMBAGAAN AGRIBISNIS DALAM MENYUKSESKAN PROGRAM KETAHANAN PANGAN RIAU DI KABUPATEN ROKAN HULU

2020 ◽  
Vol 21 (2) ◽  
pp. 198-212
Author(s):  
Darus Darus ◽  
Fahrial Fahrial ◽  
Randa Achmad Efendi
Keyword(s):  
Crop Yields ◽  
Descriptive Analysis ◽  
Lower Percentage ◽  
Technology Innovations ◽  
Farmer Groups ◽  
Paddy Farmers ◽  
The Government ◽  
Marketing Service ◽  
The Village

This study aims to determine farmers' perceptions of the role of agribusiness institutions and shape of  roles agribusiness institutions in helping farmers deal with various farming problems and increasing rice productivity in Rokan Hulu Regency. The study was conducted by survey with a qualitative descriptive analysis method. Research respondents were 40 rice farmers scattered in Rokan Hulu Regency. Based on the research results it is known that 1. institute of agricultural inputs available at the village level with the acquisition of a score of 3.75 category of "have a role", especially in providing of inputs such as fertilizers, pesticides and agricultural equipment at affordable prices for farmers. 2. financial institutions "quite instrumental" in providing of rice farm financing with a score of 2.61, with a lower percentage of farmers participating in accessing finance facilities (22.5%) were affected by the system of repayment the loan, the interest rate and the level of risk faced. 3. The Postharvest Institution received a score of 4.38 in the "very instrumental" category for farmers in managing crop yields, as a milling and marketing service for harvest available in the village by setting prices and payment systems in favor of farmers. 4. Farmers' institutions (farmer groups) in each village "play a role" score of 3.63 in farming activities because by joining into farmer groups farmers have more access in obtaining subsidies for input production and agricultural machinery technology from the government, obtaining information in the application of agricultural cultivation technology innovations renewable effort to improve yield productivity and efficiency in the use of local resources. Paddy farmers in Rokan Hulu Subdistrict stated that the government "has a role to play" score of 3.14 in motivating farmers to increase productivity of their farming products, especially in the aspect of strengthening agricultural infrastructure and revitalizing production inputs. Extension institutions as part of the government increase human resources and strengthen Farmer Institutions "play a role" score of 3.77 in rice farming as a forum for education, facilitation, information / innovation dissemination, consultation and supervision. While the role of research institutes and universities is still not directly felt by farmers in developing farmers to increase farm productivity.

Sign in / Sign up

Export Citation Format

Share Document